4 Creative Tips to Market Everyday Products

4 Creative Tips to Market Everyday Products

Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally i... Read more »

    
One Man Shows That One Word Makes All The Difference [NSFW]

One Man Shows That One Word Makes All The Difference [NSFW]

The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious... Read more »

    
The Psychology of Sharing: What Kind of Sharer Are You?

The Psychology of Sharing: What Kind of Sharer Are You?

Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why? Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014″ that compels me to ... Read more »

    
Beautifully Decorated Toilets Draw Awareness to Sanitation

Beautifully Decorated Toilets Draw Awareness to Sanitation

When people are asked to give a shit, they rarely actually do especially if it is inconvenient to us. We’re a lazy bunch and anything that will require us to burn 100 calories is too taxing for us. Often, the only way to get people off their behind is when it makes them look cool or allows them to have fun if they do so. Just ask the people behind Volkwagen’s Fun Pr... Read more »

    
Coca-Cola Sharing Happiness Through Air

Coca-Cola Sharing Happiness Through Air

This past Christmas, Coca-Cola wanted to give a little kindness during the holiday season. To do this, they created a very special vending machine that dispensed free Coca-Cola. The machine prompted the user to either get a free coke or give a free coke. If a person wanted a free coke, it quickly dispensed the drink for the person to enjoy; however, if a person decided to share... Read more »

    
5 Benefits of a Direct Mail Marketing Campaign

5 Benefits of a Direct Mail Marketing Campaign

Marketing has become much more accessible due to the increase of online marketing. Many companies are making the complete shift towards internet marketing – choosing tactics such as: Social Media Marketing, Search Engine Optimization, Online Video Marketing, Cold-Emailing, and Blogging. These are very cheap and cost effective methods that many online businesses are seeing great... Read more »

    
Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Jung von Matt/Neckar Agency Pranks DHL’s Rivals In Viral Marketing Campaign

Jung von Matt/Neckar is an advertising agency based in Germany and also quite the force to be reckoned with. Several weeks ago, they came up with a brilliant prank in which they took the idea of the Trojan horse and used it in marketing. The result? The Trojan Mailing. In a matter of a couple weeks, they racked up several thousands views and now has over 5 million views on Face... Read more »

    
What Can Old Spice Teach Us About Effective Marketing?

What Can Old Spice Teach Us About Effective Marketing?

What can Old Spice teach us about effective marketing? Actually, a whole lot as their ‘the man your man could smell like’ campaign commercial revolutionized their brand and their bottom line. If you think that the commercial itself was clever enough, you are actually not all that wrong, but what was it about the commercial that make it great? Let’s explore to figure it out. Wha... Read more »

    
Selfies: The Perfect Opportunity for Brands

Selfies: The Perfect Opportunity for Brands

If you’ve already tittered at the Chainsmokers’ willfully ridiculous club-anthem-in-waiting “#Selfie” – and if you haven’t yet, you soon will — you’re already savvy to the rules of the game of the ubiquitous phenomenon of the cellphone generated self-portrait  Loved and hated in equal measure, the selfie is the coin of the realm for a generation of people who must p... Read more »

    
How To Use Manage Flitter To Organically Grow Your Twitter Reach

How To Use Manage Flitter To Organically Grow Your Twitter Reach

How To Use Manage Flitter To Organically Grow Your Twitter Reach Are you struggling to grow your twitter follow? Do you want to grow your Twitter following so that your content gets more eyes? It can certainly take awhile to grow your Twitter following and can be quite frustrating; however, Twitter is a very good social network to master as unlike Facebook, Twitter doesn’... Read more »

    
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