5 Pillars of Experiential Marketing

5 Pillars of Experiential Marketing

Experiential marketing is the most effective way for a brand to increase its reach whilst creating a connection between a brand and its customers that is hard to forget. A great experiential marketing campaign must follow five simple rules. 1) Understand Your Audience A lot of potential experiential marketing campaigns have been unsuccessful due to their motivating of trying to... Read more »

    
Vending Machine Gives Free Vitamins If You Obey It

Vending Machine Gives Free Vitamins If You Obey It

Yes, if it wasn’t clear by now, we love creative vending machine examples. We’ve come to the conclusion that if a vending machine can read minds, it’s an instant winner. Well Socialab, a digital marketing agency in Greece, did exactly that for their client Lanes Health. SEE ALSO: Olympic Committee Gives Free Subway Rides In Exchange For 30 Squats They built a ... Read more »

    
Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

I can count on my hand the number of times a newspaper has drawn my attention recently. Don’t go judging me too quickly. I get constant news updates on my social feed and the news media websites. However, today I stumbled across an article in AdWeek that showcased this brilliant conceptually based newspaper ad that made me look twice …check it out below. If it wasn&... Read more »

    
McDonalds Pranks Drive Through Customers In Austria #AprilFools

McDonalds Pranks Drive Through Customers In Austria #AprilFools

What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. Credits Advertising Agency: DDB Tribal, V... Read more »

    
$10,000 Trapped In Bus Shelter for The Wolf Of Wall Street

$10,000 Trapped In Bus Shelter for The Wolf Of Wall Street

What does your product stand for? It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured. The campaign of The Wolf of Wall Street understood that well. Thesis of the Movie It’s not one of those movies that stand for some moral cause. It’s ... Read more »

    
Infovi’s Push to Add Excitement Button

Infovi’s Push to Add Excitement Button

Stuck at a desk all day at a boring job? Infovi hears you. They partnered up with communication agency, Regina Rossa, to surprise people on the streets in Piazza dei Signori, Vicenza. “The story of an average man, struggling with everyday problems, in an ordinary office. Or maybe not.” SEE ALSO: Push The Red Button To Add Drama…AGAIN by TNT Benelux Remember the “Push to a... Read more »

    
Amazing Summer Billboards Double As Removable Beach Towels and Flip-Flops

Amazing Summer Billboards Double As Removable Beach Towels and Flip-Flops

Billboards are boring. They never help anyone…unless you’re this amazing company preparing strangers for warmer weather! Soft drink maker, Lemon & Paeroa (L&P), wanted people to be prepared for warmer summer weather and reminded them to “Hold onto summer,” where the billboard advertisement actually gave away summer gear such as beach towels and s... Read more »

    
4 Creative Tips to Market Everyday Products

4 Creative Tips to Market Everyday Products

Advertising is a fast paced, competitive industry. Marketers always have to be one step ahead of the game when it comes to predicting industry and consumer trends, and also with regards to reacting to current events and brand opportunities. Some advertisers find themselves in a fortunate position where they’re working for an interesting or innovative brand that offers equally i... Read more »

    
One Man Shows That One Word Makes All The Difference [NSFW]

One Man Shows That One Word Makes All The Difference [NSFW]

The Pilion Trust, a poverty charity, recently ran a social experiment that proved how much one word can make a huge difference. In this social campaign video, a young man holding a sign that said “f*ck the poor” walked around trying to build awareness about his hatred towards to the poor. We see a lot of people stopping to engage with the person. People were furious... Read more »

    
The Psychology of Sharing: What Kind of Sharer Are You?

The Psychology of Sharing: What Kind of Sharer Are You?

Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why? Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014″ that compels me to ... Read more »

    
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