How Can One Leverage Augmented Reality for the Marketing World?

How Can One Leverage Augmented Reality for the Marketing World?

Many brands are now using Augmented reality (AR) for the promotion of new products and services. But is it going to survive in the marketing world in the near future? Here are some ways in which marketers can leverage AR in the marketing world. Augmented reality is a concept in which the viewer’s surroundings are augmented with digital imagery and data related to the images. Au... Read more »

    
Guild Acquires Guerrilla Agencies Interference Inc. and The Supertouch Group

Guild Acquires Guerrilla Agencies Interference Inc. and The Supertouch Group

Brooklyn, May 13, 2014 – Guild, an 8 year-old collective focusing on the design and build of creative environments for brands, retail and artistic experiences has added two new services to their offering through the strategic acquisition of Interference Inc. and The Supertouch Group. Both of the acquired companies were founded by marketing agency veteran Sam Travis Ewen and hav... Read more »

    
Red Bull Builds BMX Ramp On A Moving Truck

Red Bull Builds BMX Ramp On A Moving Truck

Inspiral Bicycle’s Danny McAskill London Streets Music Video remains to be one of the most successful viral videos ever created both in terms of commercial success and critical success. It was a simple idea but the music choice and the brilliant editing created such a melancholic atmosphere that it achieves the impossible, force viewers to go through a self reflection whi... Read more »

    
Skateboarding Billboard Doubles As Invisible Ramp For Skaters

Skateboarding Billboard Doubles As Invisible Ramp For Skaters

Extreme sports like skateboarding, rock climbing and others are for a very niche market. Somehow, seeing people fly in the air with nothing but a piece of thin board or a fork with a 2 wheels connotes danger. It’s funny because there is no scientific proof that proves these sports are no more dangerous than contact sports like basketball, american football and hockey. Som... Read more »

    
Coca-Cola Phone Booth Turns Bottle Caps Into Currency

Coca-Cola Phone Booth Turns Bottle Caps Into Currency

A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. In order to provide for their families, these workers had to make the move away from their loved ones in order to make enough money to support their families back home. These workers averaged around $6 a day, making it difficult to pay fo... Read more »

    
Digital Marketing Content: How to Get It Right

Digital Marketing Content: How to Get It Right

Getting the Basics Right Whether you are creating your own digital marketing content or employing the services of a creative agency, the most important thing to remember is to ensure you get the basics right. First of all, great design will grab the reader’s attention. From the layout through to choice of colour and imagery, the aesthetic aspects of your design will engage your... Read more »

    
Bear Naked Presents Human Bowling

Bear Naked Presents Human Bowling

There is always an inherent desire for us to elevate our experiences, to magnify it and supersize it. That principle has been used by many businesses in the past. Fastfood chains have, in fact, used this as he basic sales tactic. Order french fries and you are most likely going to be offered to add a dollar more to supersize it. Order a burger and they will offer to add soda an... Read more »

    
The Largest Jim Beam Giant Cooler EVER

The Largest Jim Beam Giant Cooler EVER

Featuring 33 giant cans of Jim Beam, floating gently in the water at the-50 metre long outdoor swimming pool at Iceberg’s, the Barrel to Bondi TVC tells the story of how the bourbon and coke is created with care in Kentucky, U.S.A, before being flown over to Australia – the ideal place to keep it chilled. The concept was originated by The Works, a Sydney based adver... Read more »

    
Unique POV Soccerball Gives 360º View of the World Cup

Unique POV Soccerball Gives 360º View of the World Cup

As anticipation is running rampant with the arrival of the 2014 Fifa World Cup in Brazil, Adidas has created a one of a kind soccer ball ingrained with six cameras. For this unique creation of the brazucam, Adidas’ goal was for it serve as a countdown to the start of the World Cup where the ball would also be put to use within the games to provide viewers with a unique vi... Read more »

    
Increased Visual Media Use In Social Media. Are You Being Left Behind?

Increased Visual Media Use In Social Media. Are You Being Left Behind?

There’s only one thing you need to understand when it comes to social media marketing, or marketing in general for that matter: a picture says a thousand words. People have moved from blogs, to microblogs, to micro media blogs. Today, social networks like Instagram and Pinterest exist where the only way to communicate is through images and visual media. If anything, it just goe... Read more »

    
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