Five Offline Marketing Techniques that can Really Pay Off

Five Offline Marketing Techniques that can Really Pay Off

Five Offline Marketing Techniques that can Really Pay Off

Marketing your business online can help you gain the attention of people all around the world, but it’s important not to forget your local community when it comes to building a solid customer base. Even if you are not managing a brick and mortar store locally, offline marketing can really improve your results. Here are five awesome offline marketing methods to consider implementing to help boost your sales and improve customer relations.

Personalized Cards

Have personalized cards printed that feature a business card on one side, and a small brochure-themed informational portion on the other, so potential customers know exactly what they can expect when working with your company. Having them laminated will ensure their quality when a stack is left at local stores, or a few are hung on community bulletin boards. You can even find deals with discountrue 4inkjets coupons and get yourself a good printer to save money having them made by a third party. Leaving your mark in the physical world is a great tool for having customers really see and pay attention to what you do.

Community Sponsoring

A great way to get your company’s name out to the public, and start building brand awareness is to sponsor local community events and teams where possible. Whether you choose a little league team, a charity that’s close to your heart, or an educational event, being a sponsor will typically result in your company being promoted as a sponsor on all of their flyers, banners, and other advertisements. It’s a great opportunity to get the word out, and show where your business has other interests. 

Word of Mouth Incentives

You can also increase customer attention within your community by offering incentives to your current local customers for recommending your products or services to their friends and family members. You can offer future discounts, provide an entrance to a drawing, or deliver free samples of your products to those who send new business your way. Simply asking customers to make referrals if they’re happy working with your company should yield some noticeable results.

Partnership Opportunities

Look for other companies in your community that compliment your business practices and develop partnerships with them so you can advertise each other’s offerings. For example if you sell bicycling gear, you may be able to partner with an adventure company so they can promote your services and offer their customers a discount if they shop with you, while you do the same for them. It’s mutually beneficial and can gain you a lot of new exposure and business. 

Newsletter Networking

Create a customer network by signing people in your community up for your company newsletter. This will give you an opportunity to regularly send information, coupons, and event notices to entice your readers to make a purchase, or at the very least, contact your company to learn more about your offerings.

Keep separate tabs on the results of each marketing technique you choose to implement so you know which are working, and which may need a little renovation.

stock photo central station

How to Boost Traffic, Leads & Sales at Your Next Trade Show!

You’ve decided to invest into the growth of your business and to find new customers. You have also invested in a stand at a business trade show. You realize that the stand hasn’t come cheap and that the hosts of the event have promised the opportunity to meet new prospects that can win you new business. However, when you are at the show, you will realize that there are stalls that do extremely well and other stalls that are deserted. How can you avoid hosting a stall at a trade show event that doesn’t perform? We have provided the following tips for you.

Set your goal to get qualified leads.

You must keep in mind the reason why you have registered to attend the trade show; which is to get leads for your business. Plan to get more qualified leads that will allow you to get more sales revenue than what you initially paid for to attend the event.

Open up with a question?

It is about being approachable. You may be approachable when someone is nearby, however you need to be approachable from afar. This is where investing in good signage will help you to gain the interest of those prospects who would have potentially walked by. Businesses will usually consult with printing services from Melbourne in regards to the visual sign options that will trigger interest with foot traffic. 

Specs appeal!

Have you been able to present a pitch for your business in a way that encourages people to come to you? The business needs to showcase its ‘wow factor’ from its specs and provide it in their signs, their brochures and their consultation pitch.

Appeal to your prospects with an attractive booth.

You can increase your appearance and appeal with an attractive booth. It doesn’t need to be expensive; however it needs to come across professional. Even if your booth is simple with a table and a sign, pay attention to the details when it comes to the experience that the prospect will have with you. Will you be speaking with them in private or in public? Does your booth look professional or tacky? Can you visualize the type of impression that they will leave with? These are serious considerations to keep in mind when it comes to the appearance of your stall.

Location, location, location!

Investing in the right location is extremely important if you want to get the most amount of foot traffic in the event. Should you get a booth location in the right place, the traffic leads will come in abundance. Should you be located in the wrong place, you will feel like you are in an abandoned wasteland and you will have wasted the opportunity to profit from the event.

Trade leads with other vendors.

You can work in collaboration with other vendors where you both aren’t direct competitors. You can share your leads with these vendors and gain exposure to more key stakeholders within prospective companies.

Never go to a show you can never speak at.

To increase the amount of leads coming to you and your stand, you need to be perceived as the expert. The simplest way to achieve this is by participating in an exclusive speaking session (not a panel session where you are speaking with other guests). People come along to see you and what your company can offer. As the perceived expert, you are in a position to demonstrate your value and pitch your services (although the pitch should be more subtle and the value of speaking sessions should increase your perceived value with the audience and get more people visiting your stall).

Increase your appeal with interesting representatives.

Are the people who are speaking to your prospects doing a good job? You must invest in people that will maintain the appeal for your business. Having bad representatives will not only negatively impact your prospect opportunities, but they will also impact any potential recommendations or referrals from those prospects.

These are a few ways to boost the traffic to your booth at your next trade show. Keep the core focus on the goal and invest wisely with the types of shows and the materials to prove your credentials. Improve the qualified traffic to your business’s booth and expect to gain the benefits for your business.

Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy

How should a brand respond to a competitor’s campaign that clearly imitates their marketing strategy? What if this happens more than once? You have two options, either to take the case to the court, or to feel flattered!

Scoot Airlines, a low cost Asian airline definitely believes that “Imitation is the highest form of flattery” which led them to the decision to actually help their competitor to copy them even better! According to Scoot Airlines, there are many branding similarities between their campaigns and the ones created by Spirit Airlines, which doesn’t seem like a pure coincidence, especially when happening multiple times.

Scoot Airlines Helps Competitors Copy Them

That’s when they decided to create the campaign “Inspiring Spirit”, as a way to help their doppelgängers:

“If they wanted to copy the brand, at least do it well’

Scoot Airlines Helps Competitors Copy Them

Thus, the CEO of Scout, Campbell Wilson, created a video with a personal message to Spirit Airlines, along with a toolkit, which they masterfully leaked to the press, including identity guidelines, a step-by-step guide on the creative process and even old ads of Scout recycled into the package itself! What’s more, they also added a DIY replica award, copying the one they received as ‘Marketer of the Year’, poking even more fun towards Spirit Airlines. As if this wasn’t enough, they decided to fly a blimp over their headquarters in Florida, while they even named an airplane “Inspiring Spirit”, which was enough on its own to take over the media!

Scoot Airlines Helps Competitors Copy Them

The campaign that was launched along with Saatchi & Saatchi Singapore was covered by more than 100 media outlets, leading to more than $40m in earned media and a 32% uplift in Google searches. Scout Airlines confirmed that they do a really great job at creating publicity and they weren’t afraid to take spirited jabs at this branding similarity!

According to them, “this campaign is a reinforcement of what we stand for as an airline”, and that’s exactly what they showed in every possible way on the ‘Inspiring Spirit’ campaign!

Scoot Airlines Helps Competitors Copy Them

This campaign is a proof that your creativity may sometimes win the competition, especially when there’s such an opportunity to brag about your inspiration that was copied by your competitors. Even Spirit employees had to admit that the campaign was clever, although the marketers would need an additional thought in order to win their branding identity back!

What do you think of the campaign?


Advertising Agency: Saatchi & Saatchi, Singapore
Executive Creative Director: Dominic Stallard
Art Directors / Copywriters: Chris Soh, Stephanie Gwee
Copywriters: Andrea Cid, Jennie Morris, Ben Wight
Account Director: Stella Pok
Agency Producer: Terry Ong
General Manager: Celevel Butler


Enhance Brand Awareness with Branded Clothing

Regardless of the type of business you own, branded clothing can make a huge impact. Companies strive to get their name and logo into the public’s line of vision as often as possible, and using branded apparel to do so is an extremely effective technique, increasing brand awareness everywhere you turn. Implementing branded clothing into your uniform and marketing strategies offers a business many benefits, but bringing a sense of familiarity to the name and logo of the company is definitely first and foremost. As such, let’s take a look at how brand awareness can be enhanced with the use of branded clothing.

Recurring Advertising Opportunity

Advertising can be incredibly expensive, and taxing to a company budget, but branded clothing has a one time cost and potential customers get repeated exposure to your logo as clothing gets worn over and over again, sometimes for years to come.

To gain maximum exposure on the streets, use your company’s branded apparel in as many scenarios as possible, including employee uniforms, as promotional giveaways, as well as having it available for customers to purchase.

Loyal customers will happily wear your branded attire, which equals free promotion for the company and a heightened presence amongst consumers, increasing the likelihood for return customers and clients, as well as new ones choosing your brand simply because of their familiarity with your business.

Cost Efficiency

Using branded apparel is a fantastically cost-effective approach to marketing and advertising for a company. Television and radio advertising can be extremely expensive, especially for smaller companies and, although effective, it may not be completely worth the cost. Another downside to these forms of advertising is the limited exposure the brand gets. While it is true that short adverts may reach a large audience, they are competing with other ads on television and once the spot is over there is no more exposure and the brand is no longer on the consumer’s mind.

Branded clothing on the other hand, requires much less capital than other forms of advertising, and businesses are able to order as many items as they feel is necessary or are able to afford at any given point. Apparel is a much longer lasting investment, as the public will have repeated exposure to the logo and brand information for extended periods of time, as the garments get worn over and over again, continuously delivering a return on the investment.

Brand Recognition

Brand recognition is something every successful company strives for, because if your brand is unknown to consumers, your company will never achieve the desired level of success.

By distributing branded clothing, wearers become a sort of walking billboard on behalf of the company, giving the brand great exposure, helping to keep the brand and its products or services fresh on the minds of potential patrons.

When consumers are heavily exposed to a brand they tend to have a more positive opinion and sense of trust and loyalty towards the company, even if they have never before visited the business, and are likely to recommend it to others. This type of advertising, referred to as word of mouth, is the absolute best form of advertising possible, as it cannot be purchased.

Kids Take Over A Bank In Cute Marketing Campaign for Record Bank

How would you feel is an 8-year old managed your financial situation? This is exactly what happened when Record Bank partnered with Happiness Brussels. To show how easy banking could be, they got two employees to teach several young children how banking works. They then set them free to do their job at a local Record Bank.

Watch as an 8-year-old explains how to apply for a credit card, or how to open up an account, using only cookies and sweets.

Naturally, many clients were quite shocked at first when they visited their local Record bank to find some very young employees.

Land Rover’s Instagram Adventure Story Is Absolutely Mindblowing

Land Rover and the creative folks at Y&R NYC created a very unique campaign on Instagram that showcases two fictional adventure stories. They utilized all the space and created a panoramic style photo as you scroll down.

The first Instagram story can be seen at @SolitudeInSawtooth, which follows the outdoor journey of a young couple as they explore the Sawtooth National Forest in Idaho in their Land Rover.

The second story can be seen at @BrotherhoodOfWonderstone which shows two brothers as they explore Kanab, Utah.

Each of the Instagram accounts show the story in a very unique way as they stitched together a large panoramic image including several video pieces.

Check it out!


20 Famous Logos Color Swapped with Their Competitors

Brazilian graphic designer Paula Rúpolo was commissioned to create a unique brand identity fora new coffee-based soft drink from scratch. As a part of her research, she wanted to explore the role that color has on logo and brand design. Through the research she hoped to have a better understanding on how color can affect our decisions.

Rúpolo took several different iconic logos and swapped colors with their rivals. The results were very interesting. As you can see from the examples below, color greatly affects our brand image. The iconic green of the Starbucks logo looks awkward when placed on the logo of Dunkin’ Donuts who relies on their colorful palette.




150825_logo_color_swap_hed Canon-Nikon-Brand-Colour-Swap Ebay-Amazon-Brand-Colour-Swap Fedex-UPS-Brand-Colour-Swap Heineken-Budwiser-Brand-Colour-Swap Oral-B-Colgate-Brand-Colour-Swap

Playmobil-Lego-Brand-Colour-Swap Real-Madrid-Barcelona-Brand-Colour-Swap RedBull-Monster-Brand-Colour-Swap Sprite-7-up-Brand-Colour-Swap Starbucks-Dunkin-Donuts-Brand-Colour-Swap

[ via Adweek ]

mobile marketing for millennials stock

Where to Start?: Turn Your Start-Up Dream into a Reality

Being your own boss is a dream for many people who are very independent and entrepreneurial. However, turning ideas into reality is another story altogether. Starting a business is one of the most rewarding things you will ever do in your life, but it is also one of the most difficult. You can’t just pick a name, hang a sign on your door, and expect customers to find you.

There is a right way to turn your start-up dream into a reality. Start here.

Choose a Consultant

Starting a business doesn’t just take a lot of work. It is also expensive. New entrepreneurs have to make many decisions, most of which are difficult to reverse and require a certain amount of investment. Hiring a consultant to help guide you through the process can be a major life (and money) saver. Hiring a consulting firm, like Ruota Consulting, can help make getting started far easier than doing it on your own. Plus, you won’t waste time or money going down the wrong roads.

Come Up With a Plan

Again, starting a business requires making lots of decisions. If you are going to turn your start-up dream into a reality, you have to have a plan. Business plans help clarify what it is you want to do and explain how you intend to get there. They break down the opportunity you see in the market and provide a framework for evaluating how you will leverage that opening to form a successful business. Think of them like road maps for reaching a successful end. 

Decide on a Business Structure

Business plans also identify the legal structure your business will have. This may seem like a small detail, especially if you are a sole proprietor or a smaller-sized company, but it makes a big difference whether you opt to become an S Corporation or choose to form another type of business entity. Different legal structures have different tax obligations and filing requirements.

Select a Name

Naming your business is part of developing your unique brand but it is also a legal issue. The name you use for your business needs to be unique from other businesses in your state and registered with the proper authorities. According to the Small Business Administration, if you fail to register your name and attempt to file a legal structure without the necessary paperwork to secure your trade name, the legal name of your business will default tor your personal legal name.

File Paperwork

On top of all that, there is a good bit of paperwork that needs to be filed as well. You will need to obtain a tax identification number for your business and register to pay state taxes. There may also be local taxes to consider. In addition, you will need worker’s compensation insurance, disability insurance, and unemployment insurance as well as certain business licenses and permits.

You can turn your start-up dream into a reality. It just takes some know-how and a little planning and you will be on your way to becoming a business owner.


How to Start the Conversation Around Your Brand at an Event

Getting the word out about what makes a brand or company different from others is a key concern for both new and established businesses. In recent years, we have witnessed the development of new ways of measuring customer engagement, but achieving that engagement remains the cornerstone of 21st-century marketing and branding strategies. Exhibitions, conferences, informal meetings, and other events present companies with the perfect opportunity to interact with clients at a personal level and of building meaningful connections between your brand and your audience. This post looks at some effective ways of starting the conversation around your brand at an event.

Before an event

Successful event branding requires careful planning. In fact, to get the most out of any branding efforts, it is essential to start taking action well before an event takes place. Social media and new technologies can be very effective tools in this respect, since they can help build momentum and stir the curiosity of attendees.

Starting a corporate blog could be one way of achieving this prior to an event. Make sure to deliver targeted, fresh, and engaging content that adds value to your brand and that is relevant to the audience. Blog posts can then be shared on social networks. For optimal results, involve your staff in this task so that they can reach an even wider audience through their personal networks. Blog posts and social media campaigns can also be used to ask your audience for input as to what they expect from your brand during an event. Acting on the audience’s feedback offers two clear benefits: first of all, you are more likely to meet attendees’ expectations, and secondly, doing so can position your brand ahead of others in terms of responsiveness and personalised service.

During the event

One of the keys to successful branding at events is to focus on creating a branded experience, whether you take care of planning or organise your event with the help of an event company. Let attendees interact with your brand through the senses: for example, you take complimentary food and drinks to a new level by personalising your catering menu and printing your logo on foods or by creating a signature cocktail with your company’s name. This will definitely get attendees talking about your brand, which will become something concrete rather than just a concept. During trade fairs or exhibitions, a custom-made stand allows to creatively highlight the key elements of your brand using lighting, colour, technology, and bespoke furniture. Always be on the lookout for elegant and innovative visual branding tactics and ideas that draw attention to your logo and distinctive brand values. 

After the event

There are numerous opportunities to grow your business and promote your brand even after an event is over. The most successful branding formulas capitalise on the recognition achieved during an event by keeping the audience engaged beyond the duration of the actual event. Some effective techniques include releasing a post-event video or photo gallery, publishing short but relevant articles on your corporate newsletter or preferred social network, sending personalised e-mails thanking visitors for attending, and getting media coverage that highlights the human aspect of your brand. When it comes to post-event branding activities, it is essential to make sure that they add long-term value to your corporate image. 

Reno Macri is Founder and Director of UK based leading event company – Enigma Visual Solutions, specialising in exhibition design, event marketing, branding, graphic productions, signage, stands design, pop up shop design, interior office design, retail branding and more. Feel free to explore his event branding portfolio. He specialises in experiential marketing and event productions. He enjoys sharing his thoughts on upcoming marketing ideas and design trends. Connect with him on twitter and Google+.

Netflix Transforms A Building Facade Into Prison Promoting Orange Is The New Black

To promote the third season of Netflix original series, “Orange Is The New Black”, Netflix created a unique ambient experience in the streets of Paris.

On June 14th, a facade of a building in Paris was converted into a prison, featuring inmates resembling those from their hit Netflix original series, “Orange Is The New Black”.

Inmates were shuttled into the “prison” via a bus and a public stunt was performed. Onlookers stared as inmates stood there looking bored, worked out and chatted.


[ via La Reclame ]

mobile marketing for millennials stock

6 Best Tools for Creating Visual Content

Nowadays, the business world has become increasingly competitive. Regardless of your industry, there are probably many other businesses or companies in your niche competing for the attention of customers, followers and fans. One of the best ways of getting your marketing efforts noticed is by using visual content. When used in combination with text, visual content can be very effective in capturing people’s attention and interest.

Here are some of the best tools for creating visual content:

1) Canva

If you find Adobe Illustrator and Photoshop too complicated, Canva could be an ideal substitute. This do-it-yourself graphic platform comes with a user-friendly gamified tutorial. You can use it to create posters, pinnable images, Twitter headers, Facebook cover photos and more. Canva allows you to have total control of the colors, objects and text for your projects. It comes with numerous free images to use, as well as professional stock images which you can buy at a low price. However, you could also choose to upload your own photos. 

2) Visme

Visme is a do-it-yourself cloud-based presentation tool. You can use it to create engaging visual content such as presentations, infographics, banners and short animations which can be viewed on any device. In addition, the published content can be embedded on a site, shared online or downloaded for offline use. It comes with a basic free option, as well as paid subscription plans. However, non-profits and educators can enjoy a discount on the paid plans by contacting Visme for a discount.


This is not your typical tool for creating infrographics. Besides creating plain visuals, allows you to add playable videos, charts, maps, icons and graphs. The content can then be easily embedded on your website or blog. comes with a wide range of templates which you can choose from. In addition, it comes with inbuilt widgets which allow viewers to easily share your content with others.

4) Pictaculous

Colors are a very important element when it comes to your fonts, graphics and images. Using the right color can help you convey your message more effectively. However, at times, finding the exact shade you want can be very difficult. Pictaculous is an amazing tool that allows you to upload an image and create a color palette from it. You can then use the colors on your visual content.

5) Prezi

If you are looking for an alternative to PowerPoint, you might want to consider Prezi. This tool doesn’t just give you a static series of slides. It allows you to create fluid and vibrant presentations with amazing motion and animation effects. This makes it easy to capture the attention of your viewers and convey your message. Prezi is ideal for non-linear presentations which require you to demonstrate how different topics relate to each other. You can choose from free as well as premium plans.

6) Google slides

Google slides is another free and easy to use alternative to PowerPoint. It comes with great presentation themes and dynamic transitions that allow you to create professional presentations. You can store your content online in Google Drive and access it from anywhere, as well as collaborate in real time with other users. In addition, this tool allows you to open, save and convert PowerPoint files. 

Charles Mburugu is a webpreneur who writes for TechBlogKe. You can follow him on Twitter @techblogke.




Mcdonald’s Turns People into Emojis!

How would you imagine a world where emojis transformed into real people and real emotions? McDonald’s in France tried to depict such a world by adding emoji-headed human beings on what could be described as a typical day for a McDonald’s lover.

“Come As You Are” is a campaign that was created by the agency BETC Paris and was directed by We Are From L.A, a duo that has worked with the specific agency again in the past with Air France and Evian, while they have also directed the popular music video “Happy” of Pharell Williams. In fact, the positive vibe of the music video is also present on this campaign, showing a sunny day full of happy people living their own routines, following the protagonist that is heading to McDonald’s.

McDonald's turns people into emojis!

A fun and lighter version of real life depicts happy people that walk, drive, work, from a construction worker to a small child, all of them representing several different emotions through emoji characters, with the main plot happening in McDonald’s, revealing even more emoji characters.

The campaign tries to be simple, while creating an imaginary world that is fun, pleasant and positive. McDonald’s is all about the happy and positive vibe and this video makes it clear from the very first second that it’s all about those feelings. It’s the experience of visiting McDonald’s that is stressed here, even in an exaggerating way, hoping to leave the audience with the right feelings, linking them with the brand once again.

McDonald's turns people into emojis!

Emojis are more popular than ever, turning into one of the most common forms of communication during the 21st century and it was only a matter of time to appear in advertising, from the most predictable to the most unexpected ways. In fact, McDonald’s already embraced the emoji trend in the past with a billboard, while we also admired the creativity of the placards that were only created with emojis. It’s not easy to use such a popular trend in advertising, as there is always the danger of being ‘accused’ of following the trend with no actual goal. This makes it even more difficult to use them in context, trying to make them as relevant as possible to each brand that is advertised in the campaign.

McDonald’s along with BETC Paris managed to create a unique, colourful and fun world that fought for the simplicity that manages to send the right messages to the audience and this could prove the success of the campaign, which also received a significant media coverage, due to the clever use of the emojis in the campaign. After all, not many users could accuse McDonald’s for the lack of imagination in advertising, especially when checking again their latest ambitious campaigns (from the heat sensitive billboard to the largest selfie sticks. Do you remember the #imlovinit campaign spreading all over the world?


Brand: McDonald’s
Agency: BETC Paris
ECD: Rémi Babinet
Creative director: Damien Bellon
Art director: Juri Zaech
Assistant AD: Albert Yvert
Copywriters: Samuel Moore, David Aronson
Directors: We Are From LA
Production company: Iconoclast

Introvert vs Extrovert What Can Introverts Bring Out in Your Sales Department

Introvert vs Extrovert: What Can Introverts Bring Out in Your Sales Department?

One of the most common misconceptions about building a sales team, is that it should be composed mostly of outspoken individuals, otherwise known as extroverts. The reasoning is simple and usually effective, since extroverts are comfortable with people. Having a good talker on the team is important to get the word out and for sales to go through. Problems can arise when employees continue to chat, procrastinate, and delegate their duties to others. An entire team of extroverts may be something that could secretly sabotage your sales team. The introvert, on the other hand, makes for an excellent employee when it comes to sales. Not only do they balance many of the potentially negative qualities of extroverted sales people, but also bring unique benefits that can propel your sales department towards success.

Let’s examine why you should consider adding at least one introvert to your sales team.

They Know the Product

Introverts are especially skilled when it comes to sales because they tend to become familiar with the products they are selling. They understand them intimately, which in turn allows them to understand both why someone would purchase that product and what role that product has.

Consider a new product designed to making cleaning a person’s home easier. Extroverted sales representatives may brag about its advantages without truly understand where the product fits. This could annoy potential customers and detract from sales. Introverts are more likely to recognize how a product fits into a person’s daily life.

They Listen

Extroverts talk. You may find that they talk so much, they drown out the other person in a conversation, which is something wholly undesirable when you’re trying to convince someone to purchase a product.

Introverts listen and understand people better because they do. They can then understand their routines, their place in society, and, depending upon their skill as a salesperson, recognize how a person could potentially use a product to better their life. This makes attempts at sales more successful.

They Prepare

Preparation is advantageous when considering the personal success of a sales representative, but it is vital when it comes to success as a team.

Introverts are useful to sales teams since they typically know how to prepare and don’t leave things to chance. They create presentations designed for others to understand, and tend to prepare themselves so they can answer almost any question someone may have.

They Focus on Long-Term Results

Introverts understand the importance of short-term and long-term goals and can see a big picture. They try to make short-term sales while focusing on larger results. This can make sales teams more successful, especially when introverts are paired with extroverts. They develop long-lasting business relationships that make it possible for them to satisfy a customer now, while providing them with better products in the future. This long-term focus helps a company’s image, which in turn promotes even more sales.

Giving Introverts a Fair Chance

The benefits that introverts bring to the table are too numerous for businesses to ignore. Using things like the Career Assessment Site to find out who the introverts are in your team can help you find the perfect place for them on your team.

Consider giving more introverts a chance when it comes to your sales department. They may be able to become an integral part of your team, seal the deal on many sales, and create long-term business contacts that reflect nicely on your company’s image.

Mobile Ecommerce

Maximize Your Mobile E-Commerce Efforts For Better ROI

As marketers, we all have to be well-aware that the way consumers shop for products has totally evolved. Gone are the days when consumers have to go to physical stores to purchase products. With several breakthroughs in technology and the never-ending developments in online marketing industry, shopping has made its way through mobile.

According to study, 44 percent of online minutes are spent on mobile phones as compared to 11 percent spend on tablets. This implies that more users prefer using mobile devices for shopping and the number are increasing fast. With these, it is no wonder why a lot of marketers are now engaging in mobile e-commerce (m-commerce).

However, engaging for m-commerce is not an easy task. M-commerce can be a struggle and you can easily be overwhelmed by the plethora of things that needs to be done. You need to provide seamless and easy shopping for consumers and it can pose a challenge for your business.

So before you start building your m-commerce site, here are 5 vital practices you need to be aware of to create a good mobile website that can deliver better ROI.

Infinite Scrolling Is A Big NO-NO

“Infinite scrolling is a turn-off.”

Ever since infinite scrolling started, it has made a buzz in the online world. Infinite scrolling promises a better UX. But not all the time. There are types of website in which infinite scrolling can be best used to and mobile ecommerce sites is not one of those.

Infinite scrolling in Ecommerce or m-commerce sites can result to low CTR or click-through rates. Basically, potential customers can easily be distracted with the endless scrolling and as a result, they will less likely to click pages and worse, they will be force to leave your site. With low CTR, there is also lesser chance of lead generation and conversion.

Follow The Rule Of Thumb

Usability plays a vital role on how long users will interact to your website and one of the best practices to apply for website usability is the rule of thumb. The thumb is the dominant finger we use in navigating or typing on our smart phones.  In creating your website for mobile ecommerce, the rule of thumb should be followed for comfortable and better user experience.

Designing and developing your website based in the rule of thumb is not as complicated as you think. Grab your phone and start swiping on the screen in different areas. Take note of the areas which your thumb can comfortably navigate and which areas are a bit harder to reach and swipe.

thumb-friendly zone

The areas which you feel comfortable swiping and clicking are your thumb-friendly hot zone and these are the areas where you should place your priority pages. The rule of thumb simply means designing for thumbs. This will minimize mistaps and uneasy navigation which can often be frustrating for users.

Your Homepage Is The Road Map

Unlike desktops, in mobile screens, you don’t have enough space for all your categories to fit into, so make sure that your homepage offer users to navigate on must-see pages or pages they will more likely to visit. Making your page content eye-appealing is one effective way to build mobile presence.

Hickory Farms Homepage

Hickory Farm Homepage Provide Users What They Usually Look For

You don’t need all information about your website to be in your main menu. It will present a disoriented and crowded view which is unappealing for the users. So in designing your landing pages or homepage, make sure to present only what is necessary and what most users are looking for, leaving the rest of the subcategories on inner pages or in the footer.

Efficient and Easy Searching

Easy navigation and fast loading speed are vital elements to provide consumers with best user experience. Whether in desktop or mobile devices, it is very vital that you develop a website with simple navigation and fast loading speed. Always remember that users do not want to wait. A second delay in loading speed or complicated navigation can drive them away from your website.

Furthermore, put emphasis in your search bars if your website offer variety of products. Take for example the Starbucks mobile site. They offer easy searching of products for their customers.

starbucks search box

Simplify Checkout Process

Now that you have provide shoppers with a better user experience, they will be more likely to be convinced to buy products from your site and your next job is to give them a simplified and smooth checkout process. Always remember the golden rule for checkout process; “Ask Less To Let Them Buy More”.

Your checkout process must require all necessary information, however avoid asking too much. Costumer’s NAP (Name, Address/Delivery address, Phone Number), Payment method and information and shipping options are the important elements of your checkout process. You can ask other pertinent information but remember not to annoy users with unnecessary questions. Furthermore, you also have to make your process short and easy to understand. Minimize including promotional tactics like ads in your process as they can distract consumers and will force them to abandon your website.

Last Words

According to mobile statistics, mobile conversions are increasing year by year at about 8.9% while desktop conversions drop by 8.3% every year. So in the next few years, do not be surprised to see mobile conversions surpassing desktop conversion. We are in the new wave of digital age and mobile development shows great opportunities for ecommerce industry. As marketers, we have to grab these opportunities not just to increase sales but more importantly for future and lasting success.

As a business and marketing editor of Scoopfed team, Key Acanto enjoys writing topics which can help businesses like SMEs grow. She has been a contributor of several business and editorial sites and she is also a part of Dlinkers writer’s team. Stay connected with her through her LinkedIn and Twitter account.

Life Jacket Company Creates New Drink from Sea Water To Sell Their Jackets

To remind people of the dangers at sea, Tribord partnered withRosa Park agency and launched a new drink called WAVE that was composed of 100% sea water. To goal was to give people a glimpse of what drowning would feel like and promote their new IZEBER50 floatation jacket. On the WAVE can, Tribord had a small message promoting the benefits of their newest floatation jacket. The message said, “make this your last taste of drowning”.

Reactions were unanimous. Drowning isn’t fun.

Would you subject yourself to this torture? Hopefully in the end they got something more than a taste of sea water.

IBM Play Links Tumblr and Science in the Most Exciting Way!

What if Tumblr was incorporated with real life in a fun and exciting way?

IBM has taken its creativity to the next level, while looking for a pleasant motivation that would encourage students to actually find an interest in technology and science. How do you get more students into technology then? John Cohn, an IBM Fellow that is entitled as Engineer, Maker & Mad Scientist, was part of the ambitious #PlayMachine project, linking Tumblr and science in a way that would excite young minds about science.

IBM Play links Tumblr and science in the most exciting way!

#PlayMachine by IBM and Ogilvy is a contraption that reengineered Tumblr for the physical world, a new interface along with a special IBM Tumblr page named IBMBLR, merging IBM’s Innovation Culture and Tumblr, in order to create the word “IBMblr”.

Screen Shot 2015-08-08 at 19.46.45

The idea was to link each social media action with an actual trigger to the interface, which would lead to a drop of a pop corn, the spinning of a globe, or the printing of the user’s id. This was an attempt to combine social media interaction with real-life action, in order to allow users to increase their social media use for the sake of physical reactions. And it even turned even better with a live webcast which took the joy of science global. After three weeks of surprising GIFs about science, the more people liked, shared, followed, and reblogged, the more the machine popped, printed, twirled, whacked. This was indeed a cool way to use technology and moreover, a clever campaign to encourage the younger audience to embrace a bigger interest in science and technology.

IBM Play links Tumblr and science in the most exciting way!

The success of IBM’s Play Machine

IBMblr along with the whole IBM campaign led to 17 million impressions, while it also tripled the engagement and increased their followers by 100%. What’s more, it helped IBM to spark a new wave of creative hires, while the campaign managed indeed to ignite an increasing interest to science and technology by the younger audience.

IBM Play links Tumblr and science in the most exciting way!

The campaign was even among the winners of these year’s Cannes Lions, proving that creativity and innovation are rewarded. And this reward was both by the audience and the experts!

Every new campaign should stand out from the rest, grabbing the audience’s attention and making an impact on the desired niche. In order to succeed and obtain the set goals, you need to embrace your authenticity, daring to be bold and try out new ideas. Are you ready to impress in your next campaign?


Advertising Agency: Ogilvy, USA
Chief Creative Officer: Steve Simpson
Executive Creative Directors: Ryan Blank, Mike Hahn, Susan Westre
Creative Director: Sam Mazur
Associate Creative Directors: Anne Davidson, Eddie Pak
Art Directors: Elli Hanson, Line Johnsen, Emily Rinehart
Copywriter: Naomi Amado
Digital Producers: Angela Fung, Chris Toliver, Erica Rehbock
Content Producers: Leslie D’acri, Lee Weiss, Glorianne Cody, Danielle Magee, Moitri Ghosh
Tech Team: Jason Wurtzel, Ian Crowley, Ahmet Arsan, Nate Jones, Sebastian Soler
Strategy Team: Melissa Hochman, Scott Martinez, Stuart Tracte
Account Team: Kim Duffy, Jeremy Kuhn, Charlotte Sng, Josh Shaner, Lindsay Jaffe
Interactive Director: Aramique Krauthamer, Tool Of NA
Engineers: Ranjit Bhatnagar, Jeff Crouse
Producers: Nathalie Salazar, Simi Dhillon
Composers: Hakim Gargoubi, Starling Music
Contributing Artists: Adam Hayes, Al Boardman,Tracey Berglund
Directors: Elijah Barrett, Geoff Levy, Nathan Punwar
Published: May 2015


4 Great Lessons from Visual Storytelling Websites

Even the ancient Egyptians recognized the value of pictures. Their hieroglyphics now intrigue museum visitors across the world, but in their day these images told compelling stories.

Today’s best companies have learned from our ancestors and are promoting themselves — in an engaging, alluring, memorable way — through visual storytelling.

It pays to follow their lead, and considering how to incorporate images and video is critical to creating a modern website. Be sure to establish a complete strategy before building your website and find inspiration from the organizations that have already crafted successful brands through visual storytelling.


Bellroy makes wallets, and it achieves its mission — “to craft better ways to carry” — by making and selling slimmer billfolds. The company heralds the many benefits: less-bulky wallets make sitting more comfortable, they don’t bulge from your pants pocket, and they make traveling easier.

To show just how much smaller Bellroy’s wallets are than the typical billfold, the company has an interactive slider on its website that allows the consumer to see how much they expand when you add one or two or three, or even ten, credit cards. There are many ways the company can explain the wallet’s benefits with words, but nothing beats showing. Additionally, Bellroy offers narrative, visual tips on how to pack and travel lighter. This is one company that has mastered imagery.

Cornerstone On Demand

Cornerstone On Demand is a business that aims to help workplaces run better. And one way it sells itself as a resource to trust is by crafting custom infographics that both inform and entertain. Its best one might be “42 Fictional Quotes to Help You Achieve Real Success.” This large visual device offers advice on everything from leadership and entrepreneurship to teamwork and innovation from the likes of Yoda, William Wallace, Willy Wonka and Ferris Bueller. The quotes alone are enough to draw in any audience — but the quirky illustrations really tie it all together.

Another looks at each state’s “signature job,” revealing that Maine, for example, is known for logging equipment operators while Nevada has the highest percentage of gaming inspectors. Infographics can make any topic more interesting.

American Express

American Express has turned its signature phrase, “Don’t leave home without it,” into a part of pop culture that everyone knows, and now it is leveraging Facebook to show people exactly why they should always bring their credit card with them. The financial company routinely publishes enticing photos of meals, beverages and vacations that subtly include one of its cards.

Nobody would ever want to look at photos of credit cards, but everybody can look at a table full of delicious tacos and watch their mouth start watering. So by promoting themselves in this manner, American Express has found a way to make users engage with a company on social media that otherwise wouldn’t be able to add anything striking to their timeline.


Conserving energy is a boring topic, but EvoEnergy in the United Kingdom has done a good job at showing people exactly why they should try to use less — and how it can save them money.

Helping consumers and companies do so is it’s business, and they promote it adeptly with an interactive graphic page that breaks down how energy is consumed throughout the country. Users can delve back all the way to the 1970s and see how transportation, households, and industry have conserved or expanded their energy use over the past few decades. Providing practical information that educates can be a great way to draw in potential customers.

KFC launches “Memories Bucket” to print your photos!

KFC has decided to celebrate its 60th anniversary in Canada in a very special way, treasuring every single memory through all these years. According to KFC Canada, “some of the best memories are made around the bucket”, that’s why they created the “Memories Bucket” to encourage customers to create even more memories!

KFC along with the agency Grip Limited were looking for a special way to celebrate the brand’s 60-year presence in Canada, when they heard the stories of several clients that looked back on memories that were created around a KFC bucket. This led to the idea of an innovative KFC bucket, a photo printer in disguise that instantly prints your new memories. It’s all about the bucket science!

KFC launches "Memories Bucket" to print your photos!

Just like that, they attached a bluetooth-powered polaroid printer right at the bottom of an actual KFC bucket, as a way to print your photos instantly with the help of your phone. As it’s shown on the video, a group of friends that enjoys a bucket of KFC chicken may simply snap a fun photo and print it in a matter of seconds, as a “new way to make memories around a bucket.” This will make the memories last longer, associating them even more with a KFC bucket.

The campaign relies on the power of nostalgia and the emotional appeal that memories have to people, especially when it’s about great moments that you don’t want to forget. Printed photos may not be as common anymore, but they’re still the physical representation of memories, while you can actually hold them and treasure them forever. KFC wanted to remind their customers that so many things happen when you enjoy a KFC bucket with your friends and sharing them always feels better. Love, positivity, nostalgia are all blended in happy moments that you want to keep forever.

KFC launches "Memories Bucket" to print your photos!

The idea was considered a success for KFC Canada, as many customers were asking for the “Memories Bucket”, with KFC informing them that they may not be on sale, but they are planning to give a way more to their loyal fans.

The #Happy60KFC hashtag that was used along with the campaign led to numerous positive messages from customers all over the world, wishing they could enjoy their KFC bucket while printing their memories, while the innovative idea also led to a significant media coverage, challenging other brands to beat their creativity on their next campaigns!

KFC launches "Memories Bucket" to print your photos!

What did you think of the “Memories Bucket” and the way it was associated with the brand?


Client: KFC
Agency: Grip Limited
Art Director: Anton Ratinsky
Copywriter: Jeff Collins
Account Director: Sascha von Nickisch-Rosenegk
Account Manager: Shawna Powell
Account Coordinator: Nicholas Hillier
Social Content Strategists: Matthew Stasoff, Jacquie Kostuk
Editor: Ben Badger
Producer: Katherina Villa

Seeds of Change Invites You to Eat Endangered Species!

How would you react if you received an invite to eat endangered species as a way to save them? Celebrity chef Hugh Acheson invited foodies at Empire State South in Atlanta to join him at a one-day only tasting menu that would feature species that are in danger of going extinct. In fact, he even created posters that promoted the event, encouraging everyone to eat endangered species in order to save them! The idea led to numerous furious complaints and to even more tweets that even informed PETA about this “appalling”, “stupid”, and “astoundingly stupid” campaign.

Seeds of Change invites you to eat endangered species!

However, curiosity led several people to the Empire State South, wondering how to react on the lunch they would be served. As they started eating, still trying to find the kind of endangered animal they were tasting, Hugh Acheson appeared, informing them that the only endangered species they tasted was the Cherokee Purple heirloom tomato. While everyone was surprised by the answer, Acheson explained the idea of making people think about fruits and vegetables in the same way and the same level of care as they do with animals. That’s how they decided to create the campaign “Save the Flavors”, hoping to raise awareness about the levels of extinction for several fruits and vegetables, and the importance of saving them along with their flavors.

Seeds of Change invites you to eat endangered species!

Seeds of Change is the leading producer of sustainably grown seeds and organic foods and decided to grab the attention of the audience in a marketing stunt that definitely did not stay unnoticed. The twist of inviting people to eat endangered species, when they actually referred to fruits and vegetables and not animals, was clever enough to increase the interest in growing vegetables that are becoming extinct, preserving all the rare flavors they offer.

Seeds of Change invites you to eat endangered species!

Seeds of Change along with its agency partner, BBDO San Francisco created a complete campaign that started with the #EndangeredEats tasting menu (and all the controversy it caused), using the buzz to actually raise awareness about @SeedsOfChange and Hugh’s effort to actually #SaveTheFlavors. The campaign was afterwards spread even more with the help of social media, being successful and effective, introducing all the endangered vegetables and fruits to consumers that were more than happy to learn more and save them.

Sometimes an event twist makes a really great difference towards the audience’s stance!


Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Craig Mangan, Matt Miller, Steve Rutter
Creative Director: Amber Justis
Copywriter: Nate Totten
Art Director: Alyssa Collis
Designer: Nina Golik
Senior Account Director: Elana Shea
Account Executive: Nick Roth, Liz Thornton
Group Strategy Director: Mary FlorCruz
Strategist: Sanjay Hukku
Executive Producer: Louise Doherty
Senior Interactive Producer: Christopher Plaskett
Integrated Producer: Laura Johnson
Business Affairs: Jacqueline Djanikian
Agency Editor/Cinematographer: Eric Herron
Production Company: B-Reel Films
Director: Kief Davidson
Executive Producer: Fran McGivern
Producer: Lawrence Lewis
DP: Nicole Whitaker
Editorial: Cut + Run
Editor: Stephen Berger
Production Company (Event): BeCore
Production Company (Illustration & Animation): We are Royale
Executive Creative Director / Partner: Brien Holman
Creative Director: Andy Lyon
Art Director: Heather-Lynn Aquino
Associate Producer: Jack Arnold


Neutrogena Magazine Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Neutrogena and agency DM9DDB prove to us that print advertising is not dead with their latest magazine advertisement. They took over the front cover of Portuguese weekly magazine, Caras, and created a very unique experience with cover model Giovanna Ewbank. The magazine also came with a set of Deep Clean wipes so that readers could test the product. Readers could use the wipe on the cover of the magazine to remove makeup from her face.

This simple execution allows users to actually test the product in a fun and innovative way. DM9DDB director Vitor Manzi demonstrates the campaign in his Instagram video below.

[ via Adweek ]


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