McDonald’s Heat Sensitive Billboard Gives Free McFlurry When It Gets Too Hot

McDonald’s Heat Sensitive Billboard Gives Free McFlurry When It Gets Too Hot

McDonald’s partnered with JCDecaux in the Netherlands to create a very rewarding billboard. The billboard was outfitted with a weather detection monitor and a motorized door that would open the billboard casing once the environment got too hot. When the temperature reached 38.7 degrees celsius, the billboard would come to live and open up to allow the patient people to grab a free cup that could be redeemed at a local McDonald’s for a free McFlurry.

Each cup contained a special flavor. Thankfully it appears that everyone only takes one cup!

KFC Creates Tray Liner “Fakation” To Make Your Friends On Social Media Jealous

It’s not easy checking your social networks when you’re the only one left in the city, with all your friends posting sunny photos from the beach while having a great time. How do you keep up with them if you’re not able to go on vacation?

KFC Romania seems to perfectly understand the customers’ need to ‘compete’ with their friends through social media on the best summer memories, that’s why they decided to launch the concept of Fakation, the fake vacation that can still be used for social media posting. The idea addresses anyone that loves visiting KFC, but still looks for the perfect shot that will be posted on Facebook and the rest. thus, KFC along with MRM//McCann turned the KFC branches into holiday spots, with the use of the right tray liners and floor stickers. Teenagers discover that their tray liners are decorated with beautiful landscape photos that could make their holiday photos ideal, even if they are not actually on these places.

KFC Creates Tray Liner Fakation To Make Your Friends On Social Media Jealous Guerrilla Marketing Photo

The idea of the campaign started as a fun way to promote their HotBox chicken recipes, with dishes that are inspired from Italy, Greece, and Spain and there wouldn’t be a better way to promote them on the customers that are still staying in the city during the summer! After all, they realise that their target audience would surely prefer to actually visit these places, in order to taste more such dishes, but as this is not possible, they are doing their best to make them feel closer.

KFC Romania and MRM//McCann seem to be aware that younger audiences care a lot about their image through social media and that’s what led them to the idea of the campaign. There are many users that feel the need to promote their happy moments through social media, even if they are not even close to what they are posting. And of course, the ‘Fakation’ could just be considered a ‘trollling’, a popular Internet term that is more popular than ever, testing the reaction of your friends through something unexpected, while making fun of it.

KFC Creates Tray Liner Fakation To Make Your Friends On Social Media Jealous Guerrilla Marketing Photo

One way or another, KFC Romania managed to grab the users’ attention, reaching a young (and demanding) audience that had lots of fun playing with the visually appealing tray liners and posting several photos through their social networks. All they had to do in order to post such photos was to visit the local KFC branch and purchase a HotBox recipe, which ultimately led to an increase in sales, simply through a fun and modern campaign. This might still not compare to the actual holidays, but a ‘hot dog’ beach photo is always tempting, even for posting fun, isn’t it?

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Directors: Nadejda Ghilca, Bogdan Teodorescu

An Interactive YouTube Story That Simultaneously Unravels Both Sides

Every story has two sides and love stories are no exception. Wouldn’t you be curious to know what each side thinks during a conversation?

Cornetto has created a campaign of love stories in the form of short films, encouraging the audience to ‘enjoy the ride’ and ‘share the love.’ Except for the specific Facebook Page for the romantic stories, Cornetto has teamed up with MOFILM and A Taste of Space, in order to create a film featuring two high school students that struggle to express their feelings. As with such struggles, each person may think several different things when talking to the other person, and that’s why they decided to tell the story from both sides.

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

In fact, we don’t just watch the story from the two sides, but we’re actually able to follow it simultaneously, switching from one point of view to the other whenever we want. Thus, a blend of dialogues and monologues deals with everything that is said and what they actually want to say to each other when trying to invite each other to the school’s prom night.

“Two Sides” is an interactive video that lasts 11 minutes and encourages you to use your headphones in order to enjoy the 3D sensation that occurs from the binaural recording that makes the video even more realistic when switching from dialogue to monologue and vice versa. By the time you choose to watch the film from one point of view, you able to switch at any time, simply by clicking on the annotations. Just like that, you get to understand both sides of the developing love story, learning more about each character and their worries.

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

Despite some complaints about the length of the film and the constant switching you may need to enjoy both sides at the same time, it is still a very interesting approach that targets a very specific audience, the high school students and young adults that enjoy both the ice cream and the love stories. Cornetto along with MOFILM and A Taste of Space are aware that this audience is very demanding and expects a lot from a film in order to grab their attention, so the trick of interweaving perspectives may be considered successful for an audience with a short attention span.

Cornetto decides to focus on the emotional appeal and the power of storytelling in order to create love stories that are able to move their target audience, with both sides ending with a powerful motivational message:

“If you dare you win”

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

What did you think of the idea?


Client: Cornetto
Agencies: Mofilm; A Taste of Space
Creative Director: Lorie Jo Trainer Buckingham
Creative Team: James Copeman, Max Ringham
Agency Producers: Rebecca Sykes, Rosalind Wynn
Production Company: ATOS

Mindblowing Video Shows Stunt Rider ‘Surfing’ Waves On A Dirt Bike

Who would’ve ever thought that a dirt bike could do more than carve up the earth? DC Shoes shows us that a Dirt Bike can be so much more in this insane video that shoes stunt rider Robbie Maddison riding a modified dirt bike on water.

In this new video from DC Shoes title “Robbie Maddison’s Pipe Dream,” Maddison is shown surfing the waves in Tahiti with his modified dirt bike.

DC Shoes mentioned that they have been working on this project for over two years to make it a reality. We couldn’t be more excited that they finally made it happen! What a great stunt marketing video from DC Shoes and shows us that we should always push the limits!


4 Big Brand Commercial Campaigns to Learn From

Everyone is a football fan on Super Bowl Sunday because of the commercials! Consumers expect nothing less than hilarious, heartwarming, useful and unforgettable commercials from their favorite brands.

Whether you have a huge budget for video production or are going guerrilla style with an iPhone and a sense of humor, you’ve got to know the rules of video marketing to break them. And who better to learn from than the best?

Here we review some of the most memorable commercials and ad campaigns from candy bars to beer to get your creative juices flowing and get you looking at your own ad campaign from every angle.

Dos Equis | The Most Interesting Man in the World

Not only did Dos Equis’s ad campaign featuring the distinguished Jonathan Goldsmith develop a catchphrase that sparked millions of online memes, it also portrayed a new kind of sophisticated beer drinker, a renaissance man of many talents and finesse surrounded by classy women. And none of them are dressed in cut-off shorts or a bikini.

Goldsmith’s catchphrase is memorable, yes; but it’s popular because it’s easily personalized. You can apply it to situations having nothing to do with beer. “I don’t always drink beer, but when I do, I prefer Dos Equis,” can easily be altered. Going viral can create an ad campaign that consumers relate to on a level that transcends the product, yet maintains the connotation and a constant presence in the consumer’s mind.

Ironically, Dos Equis’s mature campaign was a hit with youthful audiences. named it as one of the 10 most compelling ad campaigns of the decade.

Snickers | You’re Not You When You’re Hungry

Who can forget Snickers’s national commercials featuring huge, prolific yet not particularly current movie superstars like Joe Pesci, Steve Buscemi, Danny Trejo and Roseanne Barr as hungry slash angry (hangry) alter egos of everyday people in everyday situations?

Snickers has recently taken this campaign to some unique and interesting new levels. The first was a worldwide one-day campaign that included some of the most famous vloggers on the planet. Each vlogger posted a totally out of character video out of nowhere. We are talking one zany Puerto Rican comedian vlogging about meditation techniques, a political commentator in Brazil posted randomly about scrapbooking. In the US, a normally perfectly poised style and lifestyle guru posted a video of herself looking disheveled entitled “How to Let Yourself Go.”

Just as marketing risk-takers had hoped for, legions of followers from all over the world freaked out and message boards went wild with confusion and disbelief over the out-of-character posts. That’s when Snickers revealed that is was all orchestrated in the name of chocolate, peanuts, nougat and advertising. estimates the campaigns global reach at 7 million.

Apple | iPod Silhouettes Campaign

The Silhouettes Campaign launched one of the most profitable electronic devices in history. And it didn’t even show the product up close, or list any of its features, or its price. The simplicity is notable and the success staggering, and however cliche referencing Apple ad campaigns may be, it seems silly not to remind ourselves what can be learned from them as a whole: why we make a product is what matters, not necessarily what we make or how much it costs. Simon Sinek’s TEDTalk on this topic entitled “How Great Leaders Inspire Action” is worth the watch before devising any marketing strategy to keep you true to your brand and its mission.

LifeLock | Identity Theft Protection iSpot Vlog

LifeLock is a great example of a simple video marketing campaign that is less about celebrities and humor, and more about providing useful and trustworthy information to its audience. Credible sources include LifeLock employees, customer support representatives and everyday consumers on city streets. Real people share their identity theft concerns and provide testimonials about LifeLock services. Real company support staff provides real advice for anyone interested in protecting their identity and LifeLock customers alike.

The more resources you can provide to existing and prospective customers the more trust you can build with your audience and trust often results in increased viewership, click-through and conversion rates.

mobile marketing for millennials stock

Mobile Marketing For Millennials: 4 Must Learn Strategies That Work

Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a big fuss everywhere. They are always on the move and mobile phones have been part of their daily lives. For some, they can’t even last a day without their phone and even in doing transactions, they greatly rely on their phones. Given these points, mobile technology plays a great role in the lives of Millennials. It could be a key to a successful marketing that would draw every Millennial into your business or the brand that you offer.  Here are five must learn strategies to make your marketing campaign effective.

1. Consider Compatibility

In this digital age, more and more gadgets are being invented. It is important that every marketing campaign should be compatible to all mobile devices that millennial consumers are using.  Consider going mobile-friendly while ensuring marketing materials’ compatibility. It’ll make it easier for Millennials to get a hold of what you have to offer without worrying about technical issues. Aside from that, make it a habit to keep your materials updated considering device innovations that may be developed. Compatibility concerns can push customers away, so be careful.

2. Take Advantage of Social Media

Millennials are also known to have an active social media lifestyle. Connecting and engaging with them on social media sites will give every business an edge among the rest. No matter what platform your consumer is using, it’s essential that you find where they devote their time and make opportunities for engagement. Utilizing the power of social media is one of the best ways to build brand awareness and create interest among their community. Sharing special deals and promotions, requesting to share their selfie using your product or asking their opinions are few of the things you could do to spark their interest.

3. Develop An App

One of the things to best put mobile technology into effective use is to develop an app. According to a survey, 72% of Millennials are inclined to download a branded app on their smartphone or tablet. Given this, your business will have an advantage if you provide Millennials with what they want and need for their phones. This way, it would be easier for them to gain access to your business and it will be convenient for them to do transactions. It’s an enjoyable option that could attract their attention towards your brand or business.

4. Deliver Coupons via SMS

Millennials are more likely to respond to promos, special offers and of course coupons. In delivering coupons though, ensure to provide convenience by sending coupons via SMS. Mobile phones are the most relevant engagement channel, given the fact that almost all of Millennials have one. It’s also part of sending a notification without annoying consumers. Aside from that, you can also use QR codes to provide paperless customer experience. Indeed, digital coupons draw in customers and it’s a customized technique to reach out to them in this smartphone era.

Mobile technology continues to evolve especially in this digital age while Millennials have great power in this generation. The convergence these two could help build a venue for success. Start taking all the opportunities today and take your mobile marketing campaign to a whole new level!

April is an Editor at Scoopfed and a contributor at Hubpages. She is also a writer at Thought Catalog. Writing articles has been her passion and she loves to motivate and inspire people. She is a huge fan of Game of Thrones and hasn’’t missed a single episode since the show began in 2011. In her spare time, she is fond of reading John Green Novels, playing online games and playing guitar. You can reach her on Facebook or have a little conversation in Twitter.

S7 Airlines Travels Through Kids’ Imagination!

What if you could travel in any place you could imagine? What would this world look like? How would children answer such a question?

S7 Airlines along with W+K Amsterdam decided to create the advertising “Fly to anywhere you can imagine” by relying on the vivid imagination of 20 children, with the results being pleasantly surprising! Children love using their imagination and this case allowed them to be as creative as possible, building a whole new world in their heads, trying to narrate them through the video. From mammoths and mermaids, to dragons, superheroes and chocolate lakes, the answers were definitely imaginative about the world they’d like to visit.

S7 Airlines Travels Through Kids Imagination! Guerrilla Marketing Photo

As the campaign was about the joy of travelling and exploring unique places, S7 Airlines and W+K Amsterdam travelled around the world to find anything similar to every child’s answer about their imaginative world, leading to a great video with impressive images that definitely spark the audience’s travel urge. Despite the fact that children admit at the end of the video that the worlds they mentioned are non-existing, this campaign wanted to prove that planet earth may always surprise us with its beauty, challenging us to explore every single place.

S7 Airlines Travels Through Kids Imagination! Guerrilla Marketing Photo

That’s why they named the campaign ‘Fly to any place you can imagine’, serving as a reminder to all of us and producing an advertising full of compelling images. What’s more, they expanded the campaign in print, OOH, digital and social form, even creating an interactive experience for the users, inviting them to “embrace their inner child and discover their own dream destination.”

S7 Airlines Travels Through Kids Imagination! Guerrilla Marketing Photo

This campaign was recently awarded with the Silver Lion in the Film Lions category in Cannes, with Tatiana Fileva, S7 Group Marketing Deputy General Director mentioning that “For many years Russian companies failed to get awards in the Film Lions category. To get an award in the most prestigious festival category is an honor for S7 Airlines. We are glad, that the advertising campaign was highly appreciated by international experts.”

As for the social success, the video on the Youtube channel of S7 Airlines reached more than 3 million views since March, contributing to the success of the whole campaign. See what a child’s imagination may bring?


Chief Marketing Officer: Tatiana Fileva
Marketing Communications Director: Eleonora Romanova
Brand Manager: Alexandra Komarova
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Daniel Schaefer & Szymon Rose
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Content: Joe Togneri
Head of Interactive Production: Kelsie van Deman
Broadcast Producer: Lars Fabery de Jonge
Interactive Producer: Arnaud Ronquillo, Alex Grolleman
Planner: Nick Docherty
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Executive: Yulia Prokhorova
Head of Studio: Jackie Barbour
Art Buyer: Maud Klarenbeek, Stacey Prudden
Creative Retoucher: Dario Fusnecher
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Kacey Kelley
Co-Managing Director: Fergus Brown & Chris Barrett
Director: Joshua Neale
Director of Photography: Mattias Rudh
Producer: Nick Fewtrell
Editor Paul Hardcastle, Fouad Gaber (assistant)
Sound Designer/Mixer Aaron Reynolds – London
Alex Nicholls-Lee – Amsterdam
Composer / Title Philip Kay / Across Endless Skies
Music Company: Woodwork Music
Flame: Marcus Dryden
3D: William Lanham
Telecine: Jean-Clement Soret
Producer: Amy Richardson, Lisa Vaughan
Executive Producer: Ilya Stewart & Murad Osmann
Producer: Julia Samoylova
Executive Producer: Thomas Ragger
Creative Technologist: Thomas Strobl
Creative Director: Thomas Lichtblau
Art Director: Matthias Mentasti
Head of Production: Henrik Anestedt
Producer: Alexandra Psalti

Arnold Schwarzenegger Pranks Fans In Movie Promotion Stunt

To promote Terminator Genisys and to support after school all-stars, Arnold Schwarzenegger decided to prank some people in Hollywood. He got his makeup done to look like a wax sculpture and set up shop in Madame Tussauds wax museum. He also roamed the streets and messed around with a bunch of strangers.

Arnold definitely pulls it off as so many tourists think he is just a wax sculpture.

Would you be fooled?


5 Hashtag Etiquette Rules For Social Media Marketing

Hashtags originated on Twitter but have since expanded to other social media sites. A hashtag identifies keywords or topics of interest within a post. Used correctly, they facilitate more efficient searches for social media content, but careless hashtag use is downright confusing. These rules will keep your hashtags in shape.

Focus on the Few

Assigning a creative hashtag to a movement, team, or special event is a great way to encourage social promotion. Assign only one hashtag to your campaign, though. Using dozens of catchy hashtags is overkill and will dilute your results when you could be using a laser-focused catch phrase instead.

Keep it Simple

There’s nothing worse than a hashtag that’s #UnnecessarilyLongAndDifficultToRead. Keep it short. If you can’t stick to a single word, don’t use more than three. Hashtags with more than one word should always use proper capitalization and no spaces. Running your words together without capitalization can result in some embarrassing misunderstandings, but using spaces to clarify actually defeats the purpose of the hashtag as only the first word will count for search results. Remember a Tweet is just 140 characters and your hashtag shouldn’t use them all. 

Use Smart Keywords

Don’t use a hashtag that has nothing to do with your post even if it’s trending. Your misleading messages will harm your public image. If you want to try riding on the tail of a big trend, you must first create content that’s relevant to it. By all means, do chime in on trending national news or celebrity scandals, just don’t tag them in your tweets unless you’re making a relevant comment. With every post, you should carefully consider keywords that are relevant to your topic, helping interested parties find your content even if they’re new to your brand.

Place Them Properly

It’s fine to use a few select hashtags within your message, but you shouldn’t hashtag every word in your tweet. To simplify reading, don’t use more than two hashtags mid-sentence. Apply these to singular keywords only. Save longer hashtags and additional keywords for the end of the post. Twitter limits your character count so you can only succumb to so many tags, but other sites like Facebook are more lax. Don’t abuse your ability to post a longer message by adding an excessive stream of hashtags. If they’re chosen carefully, two or three hashtags will work just fine.

Proofread Your Hashtags

Misspellings are always unprofessional, but they’re doubly so in a hashtag. The autocorrect features on the latest smartphones like the Samsung Galaxy S5 are handy, but even this can mistake your meaning. Triple check before you post. If you don’t spell the keyword correctly, no one will find it and your efforts will be wasted.

Hashtags are a powerful marketing tool when you get to know your audience and your keywords. The right phrases will do wonders for your posts. Just make sure you use them wisely so your social media marketing comes off clean and polished rather than messy and annoying.


How To Attract Visitors Through Promotions When The Options Are Limitless

Websites require a specific content strategy in order to keep people engaged. This is an especially difficult feat when many sites are offering promotions of their own, trying to grab the attention of the masses. Sifting through options is a challenge for any consumer, but there are ways in which a website can attract visitors through promotions allowing it to stand out from the crowd of many. Read on to discover some tips and tricks on how you can successfully attract visitors through promotions.

Create Incredible Content

How To Attract Visitors Through Promotions When The Options Are Limitless Guerrilla Marketing Photo

Testimonials like these have given LuckyCow Bingo, and its promotions, credibility

Promotions in and of themselves are great, but without attractive and unique content, visitors might not latch onto their appeal. Content includes attractive promotional copy, customer reviews, statistics and vibrant wording. Sites like, LuckyCowBingo, have successfully achieved this in an industry saturated with bingo sites. Unlike other sites, LuckyCow Bingo uses customer reviews and clever promotional copy to attract the attention of users.

2. Be Bold

Graphics, colors and, visually appealing material is everything in the online world. Much like book covers, the visual component to your offering will often times be the deciding factor for those looking to choose the best promotion online. Go with bold colors and try something quirky, funny or even somewhat controversial, if you must, to attract attention. Whether you are planning a design strategy for the promotion itself, or your website’s logo, bold is the way to go.

3. Make it Worthwhile

How To Attract Visitors Through Promotions When The Options Are Limitless Guerrilla Marketing Photo

LuckyCow Bingo’s 500 free spin offer stands out from the rest

An offer is an offer, right? Not really. A great promotion truly gives others a run for their money. If you’re trying to get away with the bare minimum, customers will know and look elsewhere. To set yourself apart in the world of online promotions, you must offer the best. Be aggressive and make it worthwhile; people will keep coming back for more. In fact, with this in mind, LuckyCow Bingo’s 500 free spin offer on Fluffy Favorites has become one of the most widely recognized promotions within the online bingo space.

4. …But Don’t Overdo It.

Cut the fluff and avoid inundating customers or potential customers with too much content. The less you give, from a content standpoint, the more your promotional launch will stand out. On that note, avoid the noise, and create a promotional page that gets straight to the point, avoiding multiple promotions on one page or creating a busy site that users can get easily lost in. These days, people just want the hard facts and appreciate simplicity. So, keep it succinct, avoid too many promotions at once, and don’t overdo it.

5. Learn How to Go Viral

How To Attract Visitors Through Promotions When The Options Are Limitless Guerrilla Marketing Photo

SEO tactics will give you and your promotion a stronger online presence

It’s great if your loyal visitors are in the loop with promotions and new content on your site. But, what about potential new customers? Attracting new visitors is a tricky feat, but one that requires a skill in using various key tactics. Implementing Search Engine Optimization (SEO) strategies, creating viable email marketing channels and offering newsletter subscriptions is key in attracting new users. By implementing some of the tips we discuss above through these new channels, you will find yourself ahead of the promotional curve, with users flocking to jump on the opportunity to take advantage of your offer. Thus, learn how to be seen and learn how to go viral.

With a few simple strategies, you can easily stand out in the pool of overpopulated promotions online. With people always on the lookout for the next best offer, your tactics will make or break your promotional strategy and its attractiveness within the online space. So, go on and get creative, your business relies on it!

stock table coffee

How To Use The Power Of The Senses To Create Successful Experiential Events

People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their products and services than ever before. One way in which businesses are attempting to solve this issue is through event marketing, offering customers real, tangible engagement.

Experiential marketing focuses on creating memorable ‘experiences’, which consumers are able to positively link back to a brand in the future. Unlike traditional marketing strategies, like radio, television or print advertising, the key to successful experiential marketing is fully immerse consumers in a marketing campaign.

So how can businesses use the power of the senses to create successful experiential events and create meaningful connections with their customers?

Multi-Sensory Stimulation

Research has repeatedly shown that experiences become more memorable when multiple senses are stimulated at the same time. Meanwhile, Martin Lindstrom’s 2005 book, BRANDsense, made the convincing argument that customer loyalty could be improved through the same method – multi-sensory stimulation.

Despite the overwhelming evidence supporting the effectiveness of sensory marketing, many businesses have been slow on the uptake and it remains somewhat underutilized. This means that companies who recognize the benefits of appealing to the senses have the opportunity to gain a significant advantage over their competitors.

The ultimate aim of any experiential event should be to stimulate as many of the human senses as possible.

Sight and Sound

Sight and sound are the two senses most commonly targeted by advertisers. All traditional forms of advertising have tried to appeal to at least one of these two senses and they should not be ignored by experiential marketing either. However, there are ways to make them work in conjunction with other senses, for greater gain.

For example, an experiential agency promoting a food product may experiment with sound and color to affect consumers’ sense of taste. Scientific research shows that serving food on a white plate can make it taste up to 10 percent sweeter than if it is served on a black plate. Furthermore, background music can have a role to play, with higher pitched sounds intensifying the sweetness of a product and lower pitched sounds intensifying bitterness.

Lighting can also be used to influence mood, with different intensities and wavelengths provoking feelings ranging from calmness and focus to high energy. Ultimately, businesses should consider the bigger picture and think about how the senses of sight and sound can be stimulated in order to heighten other senses. This can provide greater immersion and a more memorable experience for consumers to link to a product or brand.


Smell is an often-overlooked sense when it comes to experiential marketing, but it should be ignored at a business’s peril. The sense of smell is the only sense with a direct link to the limbic system, which processes emotions. This means stimulating the sense can encourage consumers to become emotionally invested in a business.

A Sense of Smell Institute study found that people are only able to recall half of the visual images they encounter after a three month period, but are able to recall 65 percent of smells after a full year.

Products like perfumes have an obvious reason to stimulate the sense of smell, but all experiential events can benefit from doing so. Research shows that lemon-based smells serve to heighten concentration, which is ideal for events which need to hold consumers’ attention for a long period. Lavender smells can also influence people, reducing anxiety and helping them to relax; an essential part of ensuring their experience is positive.

Touch and Taste

The senses of touch and taste are also important when trying to create an immersive and memorable experience. These two senses can often work in conjunction with one another and businesses should try to stimulate one to improve the other.

For instance, food companies have found that the sense of touch significantly affects the sense of taste. If a person eats a dessert with a heavy, silver spoon, they associate the taste with luxury and quality, whereas eating the exact same dessert with a cheap, plastic spoon produces considerably lowered taste response.

In fact, the sense of taste is intrinsically linked to all other senses, meaning that the best way to positively stimulate the sense of taste in a person is to make sure their other senses are engaged.

Sarah is Brand and Business Development Director of a leading global events company – TRO, specialising in creating face-to-face live experiences that stand-out, and are relevant and authentic to the brand and product story. Sarah is passionate about the power of experience – in traditional events, experiential marketing and within the retail environment – providing a platform for brands to engage physically with people beyond a purely transactional relationship. Feel free to connect with her on Twitter.

What3words Is Awarded for Its Innovative Addressing System

What if you could rename your current home address in a simpler and memorable way? What3Words has found a way to change the current addressing system! All you need is 3 words for each 3-meter square space area and your new address is ready!

What3Words is an addressing system that was created by a British startup, as a way to assign an address to every single space around the world, which may turn really useful in underdeveloped countries that struggle to define an area. According to the United Nations, there are 4 billion people that don’t have a reliable address, house number, or postcode. In fact, 75% of the world has poor, or no addressing. That’s what led What3Words to the idea of dividing the globe into 57 trillion three-meter squares, with the platform being available both for iOS and Android, using just 10 MB of memory.

Although latitude and altitude corners may be precise for universal reference, the idea behind What3Words was to assign an address that relies on common words, with an area being named for example karaoke.novice.doing.

What3words Is Awarded for Its Innovative Addressing System Guerrilla Marketing Photo

What3Words in developing countries

What3Words is significantly important for the developing countries, as it assigns a unique address to every place, which facilitates the monitoring and fixing of water points, the delivery of humanitarian aid when needed, but also the scaling of microfinance, along with the creation of hospitals and schools.

What3Words in developed countries

What3Words may help developed nations expand their deliveries in a faster and efficient way, driving the economy, bringing more customers to a business, while people may also use the new addressing system as an easier meeting point, or as a way to remember the destination they are heading when they are exploring a new city. What’s more, local shops are now able to promote their business in an even more reliable way, exploring new opportunities of marketing, even for the more reluctant ones.

What3words Is Awarded for Its Innovative Addressing System Guerrilla Marketing Photo

Promoting What3Words

The campaign for What3Words relied on the description of the concept, targeting a wide audience all over the world, relying on the innovative and easy way the new addressing system works, in order to convince more people to try it out.

Apparently the promotion combined with the concept were rather successful, as it won the Innovation Grand Prix at the Cannes Lions International Festival of Creativity this year, hoping to use their recognition in a way to attract a new audience. What3Words is already accepted in several services, including taxi driving, navigation, mapping, sports, but also government services, with the goal being to expand the concept of 3-word addresses even more.

What do you think of the advertising? Are you convinced to change your address?


Category: Telecommunications
Client: What3Words
Agency: What3Words
Country: United Kingdom


Why Packaging Still Matters in the Digital Age

The Marketing world is bursting with hype in the realms of social media, digital, and content marketing. In the current environment, you can’t go anywhere without hearing about strategies for growing your social media following or how to create viral content. Of course digital and social media marketing strategies are incredibly important for all marketing enthusiasts, but does the emphasis put on these trending marketing tactics imply yesteryear’s marketing principles are dead?

Don’t start mourning yet. While many classic marketing and advertising trends may be passé today, packaging is one element that has withstood the test of time. According to Adage, 64% of people say they often consider buying a product as a direct result of being attracted to its packaging, even without previous knowledge or research on the product itself. This means, that even with everything going digital, packaging still has the power to make or break a company’s sales.

The power of packaging

Packaging and logo design are a huge part of how we view brands. We find comfort in their familiarity, shock in the changes, and entertainment in new and interesting features.

From a marketing standpoint, a brand’s packaging is in essence what makes products fly off the shelves. Because packaging is the main marketing element consumers see while they are in purchasing mode, stand-out package design remains a vital part of a brand’s overall marketing strategy. People are drawn to the colors, patterns, logos, cut-outs, and intricate design elements found in packaging, and tend to associate all of that with the product itself.

Remember, your packaging represents your brand’s persona. Bright colors, fun details, and intriguing textures all communicate quality, while also adding a bit of pizazz and the ever important “cool factor”. For marketers and package designers this means you must incorporate unique design elements in order for your product to get noticed. Being clever and playful with design through humor also doesn’t hurt to help you stand out.

It’s not enough nowadays to use basic colors and shapes. Instead, it’s vital to come up with the ultimate sleek and stylish shapes, vibrant colors and textures, and innovative design elements such as cut outs to make your product truly one-of-a-kind.

Packaging that does it all

While it may seem that packaging is all about the visuals, it is actually so much more than that. Packaging has the ability to be more than just a pretty face, and package functionality is becoming increasingly important to the perceived value of the product itself.

How many times have you been in a situation in which you buy a product, but are unable to even get it out of the package without cutting it into pieces? How about when you can’t get the remaining ketchup out of the bottle? While these frustrations may seem petty, solving these woes can be a huge win for your overall marketing strategy.

For example, when peanut butter became squeezable, it offered consumers a new convenience, solving the problem of trying to scrape the last drops from the bottom of the jar. Additionally, portioned packaging such as 100 calorie packs contributed to huge profits for a variety of snack manufacturers.

So what can we learn from these cases? Creating packaging that actually solves your consumer’s problems and makes the product within easier to use can actually help your brand win more customers and blow away your competition.

New trends in packaging

Like everything else, packaging goes in and out of fashion.  What was cool 15 years ago would look a bit ridiculous nowadays.  As you have probably noticed, it is important to incorporate sleekness into your design. People are no longer into gimmicky or obtrusive looks.

Instead, using beautiful colors, patterns, and textures for quality, simplistic design can go a lot further. Other key trends in packaging include environmentally sustainability, adding culture and personal stories, utilizing clear design which focuses in on the product itself, and hand illustration.

By keeping up with the trends, your brand and product will be perceived as being modern, and aware of the times–both elements that are  essential to driving purchases.

Shockingly, despite the importance of packaging in today’s digital age, less than 20% of consumers from Adage’s study report being satisfied with the packaging they see in stores. For marketers and package designers, this means there’s tons of work to be done. Thankfully though, by staying trendy, incorporating functionality, and adding some creativity to your packages, you can easily promote a more complete, well-rounded marketing strategy to increase sales and improve brand loyalty.

Shelagh Hammer, Marketing Manager, Highcon, the experts in digital finishing solutions. Their Euclid printer is the first of its kind to digitally cut and crease paper, labels, cardboard and microflute easily and efficiently–making designing high quality, customizable packaging easier, quicker, and more cost-effective than ever before.


Nestlé Uses Nude Baristas to Sell Coffee Creamer

How can models in body point make an ad go viral? Nestlé has found the right way to combine naked baristas with the promotion of a coffee creamer!

It was back on April 24 when Nestle along with the agency 360i decided to set up a shop named Natural Bliss Café, serving free coffee for a day, hiring models and actors that turned into baristas, wearing nothing but their smile, decorating their bodies with paint.

Nestlé Uses Nude Baristas to Sell Coffee Creamer Guerrilla Marketing Photo

The previously known as Irving Farm Coffee Roasters Manhattan’s Lower East Side turned into the talk of the day, with customers arriving for their daily dose of coffee, realising in just a few seconds from their entrance that this café is all about naturalness. In fact, the idea of the concept was to highlight that the creamer is “all-natural”, with the newly-hired baristas informing their customers (in their also natural looks) that this is ‘surprising natural, as is our creamer’.

The marketers of Nestlé along with the creatives from 360i stayed at the basement of the coffee shop during the day, where they could analyse the reactions of the customers, turning the best ones into a video. From awkward smiles to laughters and the general feeling of surprise led to engaged customers that were happy to taste the Natural Coffee Creamers, especially when they realised that they’re free.

Nestlé Uses Nude Baristas to Sell Coffee Creamer Guerrilla Marketing Photo

The summary of the day turned into a minute-and-a-half video, while there was also a 30-second preview clip that was pushed on social networks. The “Surprisingly Natural” campaign was Nestlé’s effort to approach a younger audience through digital media, that’s why they relied on stunt marketing, adding a shock value, in order to make sure that their new product won’t be unnoticed.

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And it certainly wasn’t, as the preview clip led to 280k Facebook views in just 3 days, increasing the reach and the exposure of the campaign. #NaturalBlissCafé was also used on Twitter and other social networks, contributing to the success of the campaign, especially when combining it with paid ad slots that will run until September.

In a world that is becoming more and more difficult to grab someone’s attention, brands keep looking for creative ways to promote their products, leveraging the power of a unique campaign, along with the potential virality that may be reached with the right social promotion. Nestlé thought of promoting their “all-natural” products in an (indeed) surprisingly natural advertising that uses naked body painting as a way to reach a wider audience that won’t be able to ignore the product, despite the distraction of the actual campaign.

Nestlé Uses Nude Baristas to Sell Coffee Creamer Guerrilla Marketing Photo

Nowadays, stunt marketing has to be more creative than ever, creating a buzz in any possible way, in order to gain the audience’s valuable attention, with the emotional appeal being an effective technique. The element of surprise when facing something really unexpected (which is the core of ambient advertising anyway) allows you to be more willing to learn more about the product and that’s exactly what these ads expect. It’s all about knowing how to surprise the audience!


Client: Nestlé
Agency: 360i

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Starting your Own Business and Cheap Ways to Start Marketing Online

Almost everyone dreams of starting their own business. Why work for someone else when you could be the one setting the rules and signing the checks? Though, the unfortunate truth is an overwhelming majority of many new businesses fail. While there is no way to completely prevent this from happening, there are steps every new business should take in order to minimize the risk of failure and financial collapse.

Hone in on Your Core Demographic

A small business is more likely to succeed if it finds a niche audience. Major success comes later, but the first priority should be cultivating a base of diehard fans. These are the people who will adopt the brand as part of their lifestyle, tell their friends about the company, and make the largest purchases. Putting a little bit of effort into catering to the biggest customers goes a long way toward building good will and marketing to more people.

Build Webpages

An easy way to gauge interest in the new business is to launch a Facebook page and see how people respond. You might also want to set up a proper website right away, even if it is just a temporary dummy page. Ask an SEO expert where to start, and make sure there is some high-quality content that includes popular SEO keywords. This is the best way to see whether people are searching for the products or services your business is selling. If the page gets a lot of unique visitors, prospects for the business are good.

Do Not Neglect Visuals

Instagram is great for encouraging customer interaction. People are always excited to see new products, especially exclusive sneak peak of things that aren’t yet available. Their comments will be good indicators of how well new items will sell, and encouraging customers to post pictures of their favorite products, especially in conjunction with the brand’s name as a hashtag, leads to more people learning about the company and seeing how the products are used by real people.

Start Selling

Once the website’s shopping functionality is in place, the company can encourage a large rush of initial sales by offering introductory coupons or private VIP early shopping for people who signed up for the mailing list. It can also be beneficial to set up a pop-up shop in a centralized location so people can see the products in person before they purchase. Pop-up shops have been shown to be very beneficial to companies that do most of their business online and help to sell product launches as exciting events.

Achieving success with a new business requires good judgment and the ability to predict the long-term results of promotional efforts. Becoming acquainted with your industry’s latest trends can be a difficult task but obtaining a Rutgers masters of business administration can go a long way towards helping your next venture succeed. By taking customers seriously and learning how to reach them effectively, a business can increase its chances of beating the odds.

male hands with white smartwatch with mobile app health sensor on the screen over a wooden table

Marketing Lessons From the Wearable Tech Boom

In 2014, wearable tech generated $29 million in sales, according to CCS Insight. That number is expected to jump over 150 percent in 2015 and reach $350 million a year by 2018. Wearables are a new tech, fashion and sports frontier, and the biggest names in all three industries are jumping on the bandwagon to get a piece of this huge new pie.

As a marketer, it’s a great time to learn from the multi-million dollar ad and marketing campaigns. Here are three tactics used by big names that you can apply to your own marketing strategies as your industry evolves:

Apple: Keep It Classy and Simple

Apple took out 12 pages in Vogue, which is no small feat. According to’s rate card, a single-page advertisement goes for almost $200k.

Even though the new Apple Watch can unlock hotel rooms, locate your BMW in a crowded parking lot and receive push updates from airlines, you wouldn’t know it by looking at the 12-page ad campaign. Apple didn’t clutter the precious ad space with features or specs. These ads don’t even give you a price.

This is because the almost 12 million readers have a median household income well over $60k, according to Condé Nast, so Apple is talking to an audience that can afford a $350 watch. Apple also shows off its best features, mainly being its modern designs and elite reputation. It doesn’t need to show off all its features, it simply needs to advertise to one of its largest markets, which is exactly what the Vogue campaign does.

The Lesson: Get outside the box. In new competitive markets, you have to drop your preconceived notions to find your market. You can market the same product to both sci-fi nerds and fashionistas if you know how to sell it to them.

Fitbit: Bring on the Celebrity Endorsements

There’s nothing like a big celebrity to attract the attention of the general public. In 2014, Fitbit enlisted the help of Tory Burch, a name that gave them instant clout among the high-end consumers. Burch was awarded Accessory Designer of the Year by the CDFA and has been called one of the most powerful women in the World by Forbes. She’s respected in the business community as well as the fashion industry and has been there for less than a decade.

But Burch is not just a name for Fitbit to associate themselves with. Burch understands business marketing. Her debut brand, the Reva ballet flat, sold over 250,000 units in two years at almost $300 a pair. Burch employed old-school supply-and-demand tactics with retailers to keep sales strong. She often sent retailers only 90 pairs when the order was for 100, which helped helped build anticipation, and she sold 5 million pairs of the Reva shoe between 2006 and 2013. So, by collaborating with Burch, Fitbit now has its product in the highest-end retailers in just about every mall in America.

The Lesson: Borrow credibility from a familiar, fashionable and financially-viable face to connect with a new audience.

Samsung Gear S: Do Something Different

Samsung knows it’s not the biggest fish in this pond, so it aims to be the best swimmer. With a giant 2-inch, curved display and the ability to function without a cellphone companion, which is unheard of in this market, the new Gear S has carved out a place for itself in the wearable market. And it’s leading the Android wearable tech market with a 61 percent share, according to research Strategy Analytics’ Wearable Device Ecosystems service.

You have seen its ad campaigns range from techie to vintage to non-nonsense simplicity. And in a sea of fashion-tech advertising, Samsung stands out from the crowd.

The Lesson: Not everyone wants the status quo. Don’t try to be like everyone else in your industry. Embrace what makes you unique, and present that honestly to your consumer.

McDonald’s Largest #Selfie Stick Puts All Other #Selfie Sticks to Shame

A couple months ago, McDonald’s ran a global campaign called #imlovinit24 in which they created 24 unique experiences in 24 cities in over 24 hours. All around the world they created unique experiences such as large mazes, massive ballpits and more. In Dubai, they decided to create a large selfie stick as a part of the #imlovinit24 campaign that measured over 15 meters in length. Together they were able to complete this challenge with the largest selfie stick. McDonald’s fans came together to share their love for the brand by posting for this large selfie.

Are you lovin’ it?

McDonalds Largest #Selfie Stick Puts All Other #Selfie Sticks to Shame Guerrilla Marketing Photo

Kleenex Tells the Most Heartwarming Story of a Man and His Dog

Kleenex presents a heartwarming TV commercial ad, moving the audience and reminding us that we’ll probably need their tissues after watching this emotional story.

“Unlikely Best Friends” narrates the story of a dog named Chance that was hit by car and was thought dead for days, until San Antonio Pets Alive helped him recover. Chance was indeed given a chance and was full of life, despite losing his rear legs. He was able to move through a special wheelchair, which moved Michael and decided to adopt him.

“I deal with the same struggles that he deals with,” Michael says in the spot and that’s what led to their special bonding. Michael and Chance end up helping each other in life, overcoming obstacles when dealing with everyday struggles. According to the man from San Antonio, Chance taught him that “There isn’t anything that anybody can’t do.”

Just when you’re already moved by this touching story, Kleenex reminds you that they are promoting their tissue products, ending with the “Someone needs one”, being aware that the story of this great friendship struck a chord for every single viewer.

Kleenex Tells the Most Heartwarming Story of a Man and His Dog Guerrilla Marketing Photo

In fact, ‘sadvertising’ has been rather popular lately in advertising, with many brands relying on storytelling and the emotional appeal a powerful campaign may bring to the audience, although this is not necessarily negative. It actually reminds us that a powerful emotion is more important than ever, as consumers are no longer interested in the direct promotion of a product, rather than a story that is somehow linked to it.

That’s what VSA Partners thought when they teamed up with Vimby/Facebook Creative Shop for this ad, which is part of Kleenex’s bigger “Someone needs one” campaign. They have even created a personal Kleenex Careboard, encouraging users to create and send their own personal message spelled with the soft touch of Kleenex tissues, linking care with the soft touch of the tissues.

Kleenex Tells the Most Heartwarming Story of a Man and His Dog Guerrilla Marketing Photo

This led to a more human side for the brand, which proves that powerful storytelling may be the most effective advertising, especially when involving a heartfelt story. Michael and Chance remind us that companionship and positivity allow everyone to appreciate life and overcome any possible obstacle that shows up on the way.

The video of the ad was more than successful, as it led to 25 million views on Facebook in just a week, counting more than 700k shares. What’s even more impressive is the fact that users felt the need to share their own stories with their pets, posting photos of them in the comments section, with Kleenex replying to all of them.

That’s how the human side of the brand along with a great story lead to an effective campaign!

Kleenex Tells the Most Heartwarming Story of a Man and His Dog Guerrilla Marketing Photo  Kleenex Tells the Most Heartwarming Story of a Man and His Dog Guerrilla Marketing Photo


Client: Kleenex
Agency: Vimby, Facebook Creative Shop
Media Agency: Mindshare
Kleenex Agency of Record: VSA
Executive Creative Director: Adam Reno
Producer: Carrie Stett
Director of Photography: Ed Wu
Production Company: Vimby
Editor: David Rowe

Neutrogena Creates “Sea Radio Station” That Can Only Be Heard Under Water

Neutrogena has decided to promote its suncream product in a creative and fun way, by launching a sea radio station!

Neutrogena has decided to think differently in order to appeal to the beachgoers of San Juan in Puerto Rico and that’s why they were looking for something that would fit perfectly in the summer spirit. The decided to team up with the advertising agency DDB Latina, launching a Sea Radio Station that could only be heard underwater!

Neutrogena Wet Skin is about being protected from the sun, whether your inside, or outside the water. Thus, except for the group of promoters that gave free product samples on the beach, they decided to take the promotion of the brand a step further, by encouraging beachgoers to enjoy their underwater experience even more, this time by also enjoying their favourite music!

Sea Radio Station was created in partnership with “La X” radio station, offering real underwater sound capture with the help of GoPro, turning into a station that could only be heard underwater. It was functioning with Oceanears speaker, the one that is also used by marine biologists when communicating with dolphins, proving that there is always a way to keep partying, even when being underwater.

The station included content-mixed music, along with brand message and education, in order to ensure that the fun is combined with their actual branded message, informing the consumers about the Neutrogena product and the ways they could still enjoy the sun safely.

Neutrogena Creates Sea Radio Station That Can Only Be Heard Under Water Guerrilla Marketing Photo

According to the ad, they wanted to “show that Neutrogena stays put and protects people in and out of the water”, since Neutrogena is happy to offer “superior protections for every moment”, proving that the fun under the sun should never stop.

Neutrogena Suncare was effectively promoted in one of the most popular beaches of Puerto Rico, demonstrating the actual results of their product during exposure to the sun and the water, rounding up the experience both with free samples, but most importantly, by inviting people to join their own exclusive underwater party!

Neutrogena and DDB Latina relied on ambient advertising, connecting the brand with the consumers in the least expected way, while still taking into consideration the context of the promotion. It was not just about promoting the brand, but more about creating a memorable experience, one that would happily surprise the beachgoers, willingly accepting to try the product and have fun with the exclusive party.

Ambient marketing is about catching the consumers’ attention, improving the retention rate for the advertising message and creating a unique experience that leads to way better results than a traditional advertising campaign. It’s not easy nowadays to offer a memorable message, that’s why creativity and place-based marketing tend to lead in more effective results.

After all, unique and eye-catching marketing always works better with consumers, which is what the brands (and the agencies) really want for their product!


Advertising Agency: DDB Latina, Puerto Rico

stock people working together

Presenting Proposals Over Video Conference

Sales and marketing opportunities have expanded thanks to video conferencing technology. Sales professionals can now reach out to new customers around the globe, without ever leaving their home base. This helps maximize profits by cutting down on travel expenses and is more convenient for both the sales person and customer. The new technology does bring its own challenges, though. Video conferencing has its own dynamics and knowing how to present a proposal over video conferencing is the key to being successful.


It may sound like common sense, but since many representatives don’t do this one simple thing to garner the good opinion of customers, it bears stating: be on time. Sales2.0 explains that whether you are presenting in person or via video conferencing, the first step to a successful proposal is to begin on time. They go on to say that sales professionals should have a prepared presentation template, allowing time for questions, so that you can give the client an idea of how long the conference will take and then stick to the estimate you give them. Showing that you value your potential customers’ time is part of showing that you value the customer overall.

What Makes Great Proposal

Using a reliable service like Blue Jeans for sales and marketing video conferencing is an important part of looking professional. If your video conferencing service works well, you will avoid having communication issues. Then, once reliable communication is established you’ll need a pristine proposal. The majority of your proposal should focus on what your potential customer needs: familiar situation, key concerns, solutions to their problems.

Before meeting with clients for a video conference, send out an  email asking a few short survey questions to assess what the customer likes about the product and what they need. This information will help you get a feel for how your product or service can be of use to the client. Open you presentation with a situation summary giving a real-world example of how someone your customer can related was able to solve their own problem with your product. Second, in four to six bullets, outline the key concerns users of your product face and features that help alleviate their concerns. Third, explain how your product can solve the client’s problems or meet their needs, highlighting the overall value of what you are proposing. explains that if you satisfy the needs of the client in your proposal you exponentially increase your chances of making the sale.

Keep it Short

Bill Rolland, a seasoned sales professional, explains that you should make your marketing proposal short and sweet. During a video conference you have a unique opportunity to create a call to action. Make the presentation visual and dramatic by using a short video clip to show someone using your product or service. Mr. Rolland also states that you should not expect to be able to tell the whole story of your product or service in one presentation, but instead provide your customers with a white page or other supplementary documents via email or standard post to give them some hard facts. Use the video conference to show off the highlights of your product or service and how it can be used to solve the customers problem or fill their need. End the presentation with a call to action, either asking the customer to go to your website to read more and make their purchase, or making the sale on the spot. Additional online tools such as Google Docs, GoogleSign, and PayPal can assist with the signing of contracts and sending of invoices and payments, so that all of the details of your sales transaction can be handled online.

Sales and marketing is a complex field and presenting proposals requires an understanding of how customers think, what they need, and what they expect from a professional company. Even though you are not technically meeting a customer in person, video conferencing can give your meeting the feel of face-to-face, individualized attention. Customers like to feel like they are important and like you companies are customizing their sales pitches and even their products to each customers needs. Video conferencing can help you show each customer this attention by giving you the opportunity to give a customized proposal. Start by relating a situation to your customer’s needs. Follow through by highlighting how your product or service can solve their problem. Show the value of your product or service by using a short video clip to show someone using the product or service to their advantage. Close your proposal with a call to action that leads the customer to purchasing your product. By following these proposal presentation techniques and being timely and professional, you will meet with better success and greater acceptance of your proposal when using video conferencing for sales and marketing meetings as well as in person meetings.

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