KFC has decided to celebrate its 60th anniversary in Canada in a very special way, treasuring every single memory through all these years. According to KFC Canada, “some of the best memories are made around the bucket”, that’s why they created the “Memories Bucket” to encourage customers to create even more memories!
KFC along with the agency Grip Limited were looking for a special way to celebrate the brand’s 60-year presence in Canada, when they heard the stories of several clients that looked back on memories that were created around a KFC bucket. This led to the idea of an innovative KFC bucket, a photo printer in disguise that instantly prints your new memories. It’s all about the bucket science!
Just like that, they attached a bluetooth-powered polaroid printer right at the bottom of an actual KFC bucket, as a way to print your photos instantly with the help of your phone. As it’s shown on the video, a group of friends that enjoys a bucket of KFC chicken may simply snap a fun photo and print it in a matter of seconds, as a “new way to make memories around a bucket.” This will make the memories last longer, associating them even more with a KFC bucket.
The campaign relies on the power of nostalgia and the emotional appeal that memories have to people, especially when it’s about great moments that you don’t want to forget. Printed photos may not be as common anymore, but they’re still the physical representation of memories, while you can actually hold them and treasure them forever. KFC wanted to remind their customers that so many things happen when you enjoy a KFC bucket with your friends and sharing them always feels better. Love, positivity, nostalgia are all blended in happy moments that you want to keep forever.
The idea was considered a success for KFC Canada, as many customers were asking for the “Memories Bucket”, with KFC informing them that they may not be on sale, but they are planning to give a way more to their loyal fans.
The #Happy60KFC hashtag that was used along with the campaign led to numerous positive messages from customers all over the world, wishing they could enjoy their KFC bucket while printing their memories, while the innovative idea also led to a significant media coverage, challenging other brands to beat their creativity on their next campaigns!
What did you think of the “Memories Bucket” and the way it was associated with the brand?
Agency: Grip Limited
Art Director: Anton Ratinsky
Copywriter: Jeff Collins
Account Director: Sascha von Nickisch-Rosenegk
Account Manager: Shawna Powell
Account Coordinator: Nicholas Hillier
Social Content Strategists: Matthew Stasoff, Jacquie Kostuk
Editor: Ben Badger
Producer: Katherina Villa