Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Crane Game Encourages Donations to Help Homeless People in a Very Unique Way

Roughly translated as the Foundation for Street People, the Fundación Gente de la Calle are a charity based out of Chile that specialises in bringing attention to the plight of homeless men and women, and making a difference in their lives. They recently paired with agency Pedro Juan y Diego and ran a campaign to that effect in Chile, that involved dolls, a crane game, and a very strong message.

The Campaign

A typical arcade game is set up on a street in Chile, with one notable difference. Instead of picking up plush toys with a crane, participants are trying to pick up homeless people, who always seem to fall from their grip at the last moment. When participants come to the inevitable loss, a card appears from the machine informing them “A coin does’t get anyone off the streets” and encouraging them to check out Fundación Gente de la Calle, who help homeless people do just that.

Two Reasons It Works

There are two big reasons that Pedro Juan y Diego made the Crane Game work with the audience, and neither is accidental. The first is the use of juxtaposition in delivering the message. Taking participants from a moment of lighthearted fun while they’re playing, to a serious note when the card is delivered, is very effective. When people are happy, they’re more receptive to messages, and this one hits home, hard.

The other reason the campaign works so well is the use of relative ideas. When people see homeless people on the street, especially homeless people begging, they feel they’re doing their part simply by giving up some loose change. The truth is that doesn’t make enough of a difference, and it shouldn’t be the end of the story for charitable givers. By relating the impossible-to-win crane game, which costs a coin, with the impossibility of getting off the street with just a single coin, Fundación Gente de la Calle’s message is clear and powerful.

Does Guilt Succeed?

Although the Crane Game campaign is certainly something we haven’t seen before, it remains a new take on an old technique. The use of guilt in charity marketing and advertising isn’t just widespread, it’s almost synonymous. Decades ago, when people saw the tragedy of poverty and despair on their televisions, they were affected. They stopped to watch, and in many cases were swayed by the images they saw, and how that made them feel.

But a modern audience is not so easily persuaded.

They don’t want to be made to feel guilty, and the emotion rarely exhibits a charitable response unless its sent in a powerful and unique way. The use of juxtaposition and relative ideas do work in this campaign’s favor. However, what remains to be seen is if it works enough that participants will go out of their way to investigate the Fundación Gente de la Calle, and look at how they can help.

For more information visit http://gentedelacalle.cl

Credit

Advertising Agency: Pedro Juan y Diego, Santiago, Chile
Creative Directors: Cristian Seisdedos, Sebastian Salinas
Art Director: Juan Godoy
Copywriter: Jose Muñoz
Illustrator: Celim Caceres
Director: Daniel Molin
Additional credits: Fabian Aviles
Published: November 2014

Oxford Fitness Creates 16 Foot Treadmill

Oxford Fitness Creates 16 Foot Treadmill #LaGranTrotadora

Some say bigger is always better. Well Oxford Fitness definitely thinks that’s the case!

To promote their fitness center, they decided have a little competition. It’s no ordinary competition. They created a 16 foot tall giant treadmill in which they got people to compete in a race to the finish. Competitors all started running on the treadmill and the goal was to see who could stay on the longest. Think its easy? Not quite! They also slowly increased the speed until people’s legs would either give out of they were flung off the machine.

SEE ALSO: Formann Gym Embarrasses Men Who Can’t Open A Jar Of Pickles In Clever Marketing Stunt

This is a great example of how a fitness center could generate buzz and promote their brand message in several different ways.

Agency: 10:10

Japanese Kissing Booth Allows People to Show Public Affection in the Most Romantic Way

Japanese Kissing Booth Allows People to Show Public Affection in the Most Romantic Way

According to DENTISTE’, people in Japan are known to be somewhat shy and often have a difficult time expressing their feelings towards loved ones. With the help of Japanese advertising agency, ADK, they’ve come up with a beautiful solution to encourage and allow people in Roppongi, Tokyo, to express their feelings in a very public way.

SEE ALSO: Japanese Retailer Uses Kinect to Make Mannequins Come Alive

The agency created a large lightbox that casted silhouettes inside the box, giving onlookers a very romantic show. Couples would have the opportunity to walk into this large lightbox and have a somewhat private setting where they could show their affection with one another.

Mentos Surprises an Amateur Guitar Player in the Most Awesome Way

Mentos Surprises an Amateur Guitar Player in the Most Awesome Way

There is always that one time in your life where you think, hey, I should join a band. Mentos decided to work with Neogama BBH to help make this happen for one lucky person in the most amazing way.

They posted what appeared to be a very normal looking poster that mentioned that an anonymous band was looking for someone to join. Little did they know, that person would be in for 3 very awesome surprises.

They selected a small group of people to audition in a studio in which they would be welcomed by a 3 times best drummer and 2008 latino grammy winner, Ricardo Di Roberto, or Japinha. After rocking out with this celebrity, they are then invited out to meet the band, which happened to be a well known Brazilian rockband, called Legendary. After jamming out with the band, the unsuspecting amateur rock star is then invited to play on late night television with them.

Talk about one heck of a music gig!

Credit

Advertising Agency: Neogama BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas
Art Directors: Fernando Patucci, Daniel Poletto
Copywriters: Ligia Mendes, Bruno Godinho, Rodrigo Senra
Account Director: Silvia Tommasini
Agency Executive Producer: Mariah Bayeux
Sound Studio: Loop Reclame
Post production: Diogo Dias de Andrade
Agency Producer: Gabriela Baroni
Agency Producer: Paula Alimonda
Photographer: Anderson Capuan
Account manager: Guilherme Nogueira
Production: Videocubo
Director: Victor Reis
Production Director: Marcos Teshima

Air Canada Gift of Home 3

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Finding the time and money to go home for the holiday season, especially if you live over 6,000 km away. Well Air Canada decided to spread a little love recently to an unsuspecting group of bar patrons in a local Canadian bar in London.

With the help of JWT Canada, Air Canada got 2 people who looked like pilots to make an announcement at a local Canadian bar. After talking to several Canadians about how they wouldn’t make it home this holiday season, they rung a large bell and announced that they would be giving everyone in the bar a very special gift. What happens next would make you wish you were there for this special moment.

SEE ALSO: WestJet Airlines Creates A Christmas Miracle For Passengers

Air Canada Surprises Canadian Bar in London with a Very Generous Gift Guerrilla Marketing Photo Air Canada Surprises Canadian Bar in London with a Very Generous Gift Guerrilla Marketing Photo

Credits

Advertising Agency: JWT Canada
Chief Creative Officers / Executive Creative Directors: Brent Choi, Ryan Spelliscy
Creative Director: Gary Westgate
Associate Creative Director: Don Saynor
Art Director: Alex Newman
Copywriter: Patrice Pollack
Integrated Broadcast: Andrew Schulze
Producer: Caroline Clark
Account Team: Scott Miskie, Gavin Wiggins, Victoria Radziunas, Lindsay Hill
Production Company: The Solidarity Union / Soft Citizen
Executive Producer: Rob Burns
Director: Shaun Anderson
Producer: John Scarth
DP: Byron Kopman
Editing House: School Editing
Editors: Chris Van Dyke, Brian Wells
Editor Assistance: Mark Lutterman, Nicole Sison, Steve Puhach, Drew MacLeod, Lauren Piche
Editorial Producer: Sarah Brooks
Online: Fort York VFX
Audio: TA2
Audio Director: Steve Gadsden
Media Agency: Mindshare

“where-the-impossible-becomes-possible”

Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt

Red Bull is known for some of the most daring and amazing stunts we’ve ever seen. Everything from the Red Bull Stratos jump to building BMX ramps on moving trucks. They’ve been a brand we’ve come to know and love as owning the extreme sports scene. In their most recent stunt they got French moto trials legend Julien Dupont to ride a roller coaster track .Red Bull shows no signs of slowing down and are completely dominating the extreme sports marketing.

In this daring stunt, Julien takes his moto trials bike and takes it on one of the world’s most terrifying wooden roller coasters, the Montaña Rusa at La Feria de Chapultepec amusement park in Mexico City.

SEE ALSO: Red Bull: Masterminds of New Age Marketing

The roller coaster is a 1.2km long track and is absolutely terrifying if you’re not in an actual roller coaster cart. To make it even more intense, they added a couple jumps where Julien did several flips on his bike.

“Now I feel better, for sure,” said an elated Dupont afterwards. “This morning, I was very nervous because I’m not used to riding this kind of stuff. It was the sickest ride ever!”

Keep it up Red Bull. This stuff is insane!

Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt Guerrilla Marketing Photo Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt Guerrilla Marketing Photo Motocross Legend Rides Motorcycle on Open Roller coaster Track in Red Bull Stunt Guerrilla Marketing Photo

Video and photos via Red Bull

Quebec City Magic Festival Magic Powers Stunt LG2

Festival de Magie de Québec Poster Makes You Into A Magician

The Québec City Magic Festival (known locally as the Festival de Magie de Québec) runs every year around the start of September, and it has started to get some global attention. But, the attention is not because of the festival, which brings in notable Canadian and international magicians who perform shows over the course of a weekend, alongside magic conferences, free workshops and more. What is drawing attention is actually their marketing, which for the last few years has been managed by agency lg2, with great effect.

Magic Powers

The video shows one of the stunts that lg2 released during the promotional lead up to the Québec City Magic Festival in 2013. The stunt, which was set up at a bus stop in the city, involved a clear panel with a simple instruction to raise your arms in front of the board. When participants followed the instructions, small balls rose up within the panel as though by magic, completing the experience of making participants the magician.

SEE ALSO: Le Festival de Magie de Québec Creates The Most Magical Billboard You’ll Ever See

Why It Works

There are a few reasons that we like this campaign. The first one is its branding. It seems like such a small consideration, but too much or too little branding can fail a campaign. The agency behind the magician stunt have carefully thought out their branding and made it entirely central, and contextually informational, without overdoing it.

There’s also a certain minimalism about this campaign that really appeals to us. This is especially true of late when many agencies have been using guerrilla marketing as a way to showcase the most outrageous performances possible for their clients, irrespective of their industry. The Québec City Magic Festival is one instance where showmanship would be expected, but instead lg2 have skirted showy and irrelevant for a simple, fitting stunt that informs participants, as well as inspires them.

The last aspect of the Québec City Magic Festival Magic Poster campaign we love, the one that really takes the cake, is the use of active participation. In today’s world, it is a challenge to bridge the gap between passive observation and active participation, but in this campaign lg2 have done just that. Using motion sensors integrally in the campaign they’ve been able to bring participants from the outside into the experience of the stunt.

Other Notable Stunts

In some ways, what is more impressive about the Québec City Magic Festival promotion from lg2 is that the Magic Poster isn’t a standalone moment of genius, it is one of a number of equally impressive stunts that the agency has done for the festival in recent years. These include the Magic Mop, a clever stunt that made use of magnets and curiosity to bring magic to the streets, the Magic Poster, which combined modern printing techniques with smartphone technology for an unexpected surprise, and Disappearance, another stunt that used rigged screens to give pedestrians the experience of vanishing all together.

It is an impressive lineup of stunts and guerrilla marketing successes by any rate, and we’re looking forward to seeing that lg2 and the Québec City Magic Festival create in the years to come.

Flying Black Friday Collection Brazil 3

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins

Black Friday is the Friday following Thanksgiving Day in the United States and is known as one of the biggest shopping days of the year. Most people begin their Christmas shopping this day and in 2014, over $50.9 billion was spent during the Black Friday sales. Without a doubt, it’s a major opportunity for retailers to reach the masses and spread awareness of their product.

It’s called Flying Collection, an idea for Camisaria Colombo, a famous shirt store in Brazil. In order to promote their store sales, the Brazilian clothing store partnered with Publicis Salles Chemistri and decided to shoot for the stars. They used several radio controlled drones to lift mannequins in the air. Each mannequin wore a unique outfit with a sale tag on the article of clothing.

SEE ALSO: Flying People in New York City

The drones then flew along the outside of large commercial buildings so that the people inside could see the advertisement. If you can’t get people to see your store display, bring the store display to the people!

In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins Guerrilla Marketing Photo In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins Guerrilla Marketing Photo In Brazil, Black Friday Sales Take To The Sky With Flying Mannequins Guerrilla Marketing Photo

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

Heineken ‘ShareTheSofa’ Campaign Owned Social Conversation On Twitter

During the 2013 Champions League, sponsor Heineken launched a campaign that got a lot of people to take notice, and even more to start talking. The campaign, which ran with the hashtag #ShareTheSofa, used second screen interactive technology along with some of the sport’s famous faces, to get people more interested in the game, and more aware of Heineken as a sponsor. The result was a campaign that generated around 1.2 billion media impressions, spread across 94 countries, that went on to increase the purchase intent of their brand some 7%.

#ShareTheSofa Basics

Share The Sofa was innovative, a new concept. It was the first ever real-time football show designed for second screen only. The basics of the campaign were this: every week Heineken ran an episode of Share The Sofa, which people could watch on their second screens, and interact with as the game went on. The show was hosted by a variety of football names, including the likes of Ruud Gullit, Ruud van Nistelrooy, Owen Hargreaves, Hernan Crespo and Fernando Morientes. During the show, the hosts commented on the game, made jokes, interacted with fans, and generally entertained, all with Heineken in the background.

What Is Second Screen?

Before you really understand the #ShareTheSofa campaign, you have to understand the concept of the ‘second screen’. Basically, second screen consists of using an additional monitor (most often a smartphone, tablet or phablet) while watching television. The concept means that viewers can use their second screen to interact with what they’re watching, listening to or playing, regardless of whether it’s a video game, movie or television show.

In the case of the Heineken #ShareTheSofa campaign the use of second screen took viewers went from a one-sided viewing experience very much cemented in the analog past, to a multi-dimensional interactive experience that is a part of the digital future.

Why It Has Us Cheering

The #ShareTheSofa campaign saw Heineken make one very intelligent connection that snowballed into a global social phenomenon centred around the Champions League. It started with this statistic:

76% of people watch the Champions League at home alone.

Now, this was an opportunity for Heineken to bring people together in a digital way around a game they all loved, at the same time as bringing their brand, and it’s connection with enjoying the game, to the forefront of people’s minds. The big way they accomplished that was through the use of real-time interactivity.

Unlike the pre-scheduled and highly organised social interactions favored by brands, Heineken’s use of real-time filming and interaction made it authentic. This wasn’t something that was being filtered, checked, double-checked and watered down. It was the real deal, totally raw and ready to go. This indicated to the viewers that Heineken was confident enough in their voice, and by association their product, that they didn’t need to filter and edit the show to excess. For Heineken to have this reputation, especially in their current standing as the beverage of the Champions League, is priceless for them as a brand, and overall as a company.

As a sponsor of the Champions League, Heineken has pulled off some impressive, even awe-inspiring campaigns that had viewers and critics alike praising their innovation and questioning just how they managed to get it done. Now that it is said and done, the #ShareTheSofa campaign looks like another one to add to their collection of campaign winners.

Ford Explorer Interactive Mobile Print Ads 2

Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads

Whoever said that print advertising will be left in the past obviously hasn’t met the folks at BBR Saatchi & Saatchi Israel. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the amazing potential of print as a medium when paired with newer smart technologies. The result are three advertisements that not only send a strong message, but suggest a changing trend.

The Ads

The ads, which ran on three pages of the same local newspaper, were simple in concept. Scan the QR code on the page and see three innovative features of the new, smart, Ford Explorer. The features – Park Assist, Adaptive Cruise Control and Power Fold trunk expansion – really are best demonstrated in a visual fashion, which is what the ads were able to accomplish. By utilizing the almost ubiquitous QR scanners they were able to give everyday users an interactive viewing experience, without needing to complicate the process with excessive additional software.

So, Does Print Live On?

Let us be clear, this is far from the first time that we’ve seen this technology used by advertisers and agencies in this fashion. But, every time we see it there are notable differences in the execution of the concept, all of which have us asking the same question: Is print really dead?

With the rise of the internet came the fall of traditional print media, and as a result print marketing. Advertisers ask: isn’t it better to advertise online where you can feasibly access your audience on a variety of different websites, not just one newspaper? This might appear the obvious choice, but the overwhelming uptake of ad blockers, and the associated challenges of actually getting to your audience online, many are nostalgic for the days of print. This advertisement brings the two together, combining the undivided attention that print marketing can offer, with the innovative use of technology consumers have come to expect from online marketing.

Why It Works

The Ford Explorer ads work because they don’t just show that the product itself is innovative, by showcasing its new features, they also show that the company is innovative, giving more weight to their product by association.

The innovations on the car aren’t exactly easy to put into words, but that isn’t to say the product doesn’t speak for itself. So, in the case of the Ford Explorer, BBR Saatchi & Saatchi Israel have decided to let the car do just that. With the videos that are associated to the QR codes in the print adverts, the agency is able to literally showcase how the car performs, and the new features that make it so special.

The concept of innovation is often an abstract one, especially when it relates to the innovative potential of a company. However, the way that a company portrays itself in advertising has always been linked with their reputation. By taking this into account, the agency has been able to not only improve the reputation of Ford for its innovative potential, but better the reputation of the car simply because it was manufactured by them.

Campaigns like this one always attract attention, as they suggest that perhaps the potential of print advertising is on the rise instead of the decline. We’re not sure about that, but we’re definitely interested in what the future holds when it comes to bringing together old advertising with new technology.

Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads Guerrilla Marketing Photo Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads Guerrilla Marketing Photo Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads Guerrilla Marketing Photo

Minute of Silence

Malaysia “A Minute of Silence” Mobile Campaign

If you’re Malaysian, 2014 has been a seriously challenging year. With the MH370 tragedy occurring in early March, and the devastating MH17 crash occurring in mid-July, the entire country has been in a state of shock and mourning. It seems like exactly the kind of topic that most agencies would shy away from focusing on, yet on National Mourning Day in Malaysia on August 22nd, the government hired and agency to do exactly the opposite.

A Minute Of Silence

The concept of a minute of silence has been attached to grief and tragedy for decades, and it is somewhat synonymous with it all over the world. A simple idea, it asks the public to take just one minute out of their day to reflect in silence on the events, and their consequences. The McCANNA Minute of Silence‘ works on this idea with a mobile campaign, that allows users to take one minute to grieve and remember. Users need only visit the campaign’s mobile website, turn on airplane mode, disconnect, and wait for that minute to be up.

SEE ALSO: Unicef Tap Project Discourages Mobile Phone Use for Good

Why It Doesn’t Sit Right

This idea of a ‘minute of silence’ has become even more poignant in the modern world, where connection is instantaneous, and our lives are generally very loud. But there are some things about the Minute of Silence campaign that we just don’t like. Mostly it has to do with the sharing of an individual’s involvement experience. Yes, users may indeed want to share their minute of silence, but the concept that sharing is the logical next step following a reflective minute seems at odds with the concept behind the campaign.

McCANN Kuala Lumpur talks about slowing the digital chatter, yet they seem to be encouraging more of it. The concept is a little hypocritical, and it seems out of sync with their request for people to take a moment, and remember the lives lost in these tragedies.

Why We Like It

Even though the Minute of Silence campaign has a few cracks, the concept itself is sound. Sponsored by the government, the nationwide minute where users disconnected from the online world to really come to grips with the current events in the physical world isn’t just relevant, it’s poignant as well. With the country’s national airline at the centre of it all, Malaysians as a group are certainly feeling the sadness, and the pressure from a world looking for answers. The Minute of Silence campaign gives users a chance to just remember that, beyond the politics and the unanswered questions, lives were lost and they deserve to be memorialized.

Overall

The McCANN Minute of Silence campaign wasn’t exactly a roaring success. The Minute of Silence counter ticked over 50,000, but that isn’t saying much in a population of 30 million. There was attention on a global scale, but like many online campaigns it was a blip on the radar, unheard in many corners of the world. Certainly, the concept of the campaign was sound, and it did well to encourage everyday users to take a moment and reflect, but there were just too much cognitive dissonance for it to really make an impact.

TAXI Vending Machine

Is It the End of Vending Machine Campaigns as We Know It?

We’re a huge fan of creative vending machine marketing stunts. This past year we’ve seen some really creative vending machines used in marketing stunts such as ones that made you smile, ones that made you exercise, or even ones that connected you to a stranger. This one has them all beat.

SEE ALSO: Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

TAXI, a Canadian based agency, recently did their own vending machine stunt that poked fun at all the other agency stunts. This vending machine did not use facial recognition. It did not scan your identification. It did one thing. It took you money and vended you delicious snacks.

As we near the end of the year, perhaps we will also see certain marketing stunts phase out as well. Perhaps popular stunts that use “big red buttons” or vending machines will start to become less popular in the marketing toolbox. TAXI reminds us that as we start to expect certain outcomes, creativity is no longer creativity.

So 2015, show us what you’ve got! Lets see something new this upcoming year.

Creative Bus Stop Art 1

One Bus Stop Gets A Unique And Creative Twist

We love seeing creative bus stop examples, and this one is definitely out of the box! A couple changemakers decided to work together and create a bus stop that actually spelled out the word bus.

BUS is 3 large wooden sculptures that stand at least fourteen feet tall and seven feet wide. It was built to be a fun place to actually enjoy waiting for the bus.

The letters are made with wood and steel and can accommodate two to four people each.

The art project is supported by Creative Alliance and Southeast Community Development Corporation in conjunction with the Baltimore Office of Promotion and the Arts, the European Union National Institutes for Culture (EUNIC), and SPAIN arts & culture. It is part of the initiative TRANSIT, Creative Placemaking with Europe in Baltimore.

One Bus Stop Gets A Unique And Creative Twist Guerrilla Marketing Photo One Bus Stop Gets A Unique And Creative Twist Guerrilla Marketing Photo One Bus Stop Gets A Unique And Creative Twist Guerrilla Marketing Photo One Bus Stop Gets A Unique And Creative Twist Guerrilla Marketing Photo

[ via Design Taxi ]

Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way 4

Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way

Every year over 700,000 Dutch people get infected and food poisoned by seemingly invisible bacteria often found in their own kitchens. To spread awareness of this preventable problem, Dutch creative agency Lemz decided to come up with this interesting set of billboards.

The agency created a unique set of billboards that acted like large laboratory petri dishes filled with well placed bacteria.Over time, the bacteria fed off of the environment inside the billboards and started to grow, forming some very unique messages.

The campaign was a set of 5 different messages that explained certain changes around the household that would help prevent people from getting sick due to this bacteria.

Credits

Agency: Lemz
Client: The Netherlands Nutrition Centre
Photography: Willem Groeneveld
Film production: Filmgasten
Online production: Magic Bullet
Outdoor production: Highthie / JC Decaux
Bacteria and Cultivation production: dr. Rijkelt Beumer (Wageningen University & Research)
Media: Stroom Media
Online media: We Are First

Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo Living Billboards With Live Bacteria Spreads Awareness of Food Poisoning In Infectious Way Guerrilla Marketing Photo

Image: DesiznWorld

10 Risqué Advertisements That Helped Further a Brand

No matter how far along humanity claims to be, every guerilla marketer knows that sex still sells. The trick, of course, is to be a bit clever in how sexuality, intimate situations and risqué suggestions are presented in advertisements, whether those advertisements are in print form, on the Internet or within videos. The double entendres and tongue-in-cheek commentaries that abound in the following 10 ads helped get their brands noticed, build some buzz and make tongues wag.

1) Chase & Sanborn

In this vintage advertisement that’s made the rounds of the ‘net more times than the cutest kitten-falling-asleep video, Chase & Sanborn uses covert visual references to rather sadistic behavior as performed by a man on his wife. Was it too titillating for audiences generations ago? Apparently not. Their coffee is still on the shelves today.

10 Risqué Advertisements That Helped Further a Brand  Guerrilla Marketing Photo

Image: Dose.com

2) Zazoo Condoms

What could be more overtly sexual than condoms? Ironically, this video from Zazoo condoms – not an American brand – doesn’t talk about condoms much. Instead, their creative marketers focused on what happens when you have an unexpected pregnancy. This commercial got banned in some countries, and then went viral on the web.

3) Anthony Brands

Just about everyone on the planet has had the experience of hearing someone else in the throws of intense lovemaking. It’s embarrassing, but somewhat fascinating at the same time. That’s the feeling you get when you watch this Anthony Grungy Gentleman video.  It’s in-your-face… but oh, so sexy, too. Just try to forget the noises. Just try.

4) Levi’s

Even big brands with significant market share turn to risqué ads once in a while. This one from Levi’s was banned, but has had the last laugh. Who wouldn’t want 25+ million views on their YouTube channel? Note how humor adds to the kick-in-the-pants (pun intended) ending.

5) Bud Light

Skinny dipping isn’t just for adventurous teens, as this Bud Light commercial — intended to run during the 2007 SuperBowl — indicates. While it never made it to the airwaves, it still took center stage when it went viral.

6) Calvin Klein

Image Source: Business Insider

Is a picture worth a thousand words? You bet, especially when the marketers for Calvin Klein jeans pair product with hot models. There was never any doubt about the relationship between this sun-drenched couple.

7) U.S. Government

Even the government of the United States has turned to sex to sell… or at least to educate. In this vintage advertisement from World War II, soldiers are cautioned to avoid the temptations of a loose woman, as she could harbor some rather unwanted “prizes”. It’s kind of an anti-sex campaign, although we’re not sure how successfully the propaganda worked given the baby boom from 1946 until 1964.

8) Post-Its

10 Risqué Advertisements That Helped Further a Brand  Guerrilla Marketing Photo

Image: DesiznWorld

Who knew how useful these sticky notes could be? This advertisement illustrates how they can turn the morning after a one-night stand into a less awkward experience.

9) PETA

Love the organization or loathe it, PETA sure knows how to make some headlines. Their “Veggie Love” campaign isn’t just steamy – it’s downright filthy. No wonder it got all the press it could handle… and is still getting views to this day.

10) Old Spice

Ah, the Old Spice guy. He’s sexy, he’s funny, he’s macho. Not only does he evoke images of wild bedroom romps, but he exudes a confidence that’s downright irresistible. What woman wouldn’t crave a date – or seven – with this fine-scented über-male?

Some Final After-Glow Thoughts…

While your brand might not seem sexy, it’s time to think outside the box. As the advertisements above show, paper products, organic fruits and veggies, and even morning coffee can be made to have sex appeal. Never doubt the success of others to tap into one of the most enduring human desires to sell, entertain, inform and intrigue. Take a cold shower, and get started on your next campaign.

Bowl Cancer Sign

Jodi Lee Foundation Bowel Cancer

The Jodi Lee Foundation is an organization that helps spread awareness of bowl cancer, the second biggest cancer killer in Australia. To help spread awareness of their cause, they decided to create a very useful ambient advertising campaign. They created the words “Bowl Cancer” out of a mirror like structure. Covering the letters were miniature testing kits that people could take home to do a quick test.

As more and more people took one of the tests home, the words “Bowl Cancer” slowly faded into the background until all that was left was the mirror-like structure.

Jodi Lee Foundation: The less we’ll see of bowel cancer

Advertising Agency: AJF Partnership, Melbourne, Australia
Director: Pete Baker / The Glue Society
Executive Creative Director: Andrew Foote
Creative Director / Copywriter: Michael Skarbek
Creative Director / Art Director: George Freckleton
Producer: Josh Mullens
Production company: Will O’Rourke
Executive Producer: Michael Ritchie
Planner: Brigitte Bayard
DoP: Rob Marsh
Head of Broadcast: Roz Ruwhiu
Planner: Lucy Cochran
Editing Company: The Editors
Editor: Laurence van Camp
Composer: Paul Ruske
Music Studio: Final Sound
Production Company Art Director: Gus Smith
Production Manager: Melanie Reardon
Senior Account Director: Kate Silver
Senior Account Manager: Anne-Marie Healy

Prudential Creates World Record Breaking Domino Topple

Prudential Creates World Record Breaking Domino Topple

Taking something that people struggle to understand and communicating it in a way that is powerful and visual should be the aim of every advertising campaign. Having an audience radically rethink their ideas on a concept, with the brand being at the centre of their epiphany, makes a strong statement about that company’s dedication to their consumers at all levels. This is especially true when it comes to brands like banks and financial companies, a notoriously grey area for most consumers all over the world. Prudential are seeking to change that in their new campaign called the Prudential Dominoes Experiment, and we think they might have done it.

The Campaign

Prudential’s Domino Experiment looked to simultaneously accomplish a number of things. First, it wanted to educate people on the fact that even small, regular additions to a retirement fund over the course of a working life could make the difference in the long-term. Second, it wanted to break down the concepts that having a solid retirement fund was an impossible goal for most workers. Third, it wanted to break a Guinness World Record for the Tallest Domino Toppled. Based on what we have seen in the campaign video, and in the Behind The Scenes footage below, they have absolutely accomplished all of the above.

Social Experiment Success

Prudential ran this campaign a little like a social experiment. They had psychologist Professor Daniel Gilbert (of TED talk fame) on hand to manage the experiment that brought outsiders into the mindset of thinking about their retirement. Social experiments have been a popular theme in guerrilla marketing as they are often seen as chance to observe unfiltered human reactions. This is the case with the dominoes experiment, that led by both a solid idea (small things create big change) and a solid goal (to break the world record) was able to bring participants into an experience they won’t soon forget.

Visually Breaking Stereotypes

Breaking down stereotypes, especially the ones that are ingrained at an early age or are linked to self-confidence, is a considerable challenge. However, the Domino Experiment campaign uses visuals very effectively to accomplish this. Prudential could easily have constructed the experiment on a much smaller scale to meet the needs of their campaign, but by focusing on the big visuals, they were able to construct a scene that made a big impact, both for those participating and those watching at home. The visual image of the final domino falling after being toppled by the much smaller dominos is a powerful one, sure to stay with the viewer and help them to remember that small additions to a retirement fund can end up making an impact on your finances.

The Little Details

What we really liked about this campaign was the little visual details strewn around that helped viewers make the conceptual connections in the campaigns ultimate goals. Labelling the final domino The Retirement Challenge gave it all the more meaning when it was finally toppled, and little cones along the line labelled at 10 and 20 years also helped to bring the visuals together. In the same way, writing the value of money on the smallest domino really made it personal to the viewers, making all the difference in the end.

These might only be the small details, but in a visually significant campaign like this one they can make all the difference.

Behind the Scenes

35 Beautiful and Color Filled Vintage Ads For Your Inspiration 10

35 Beautiful and Color Filled Vintage Ads For Your Inspiration

If you’re stuck in a creative rut here is a beautiful list of old advertisements in hope to get your creative juices flowing. This list features a solid range of different products too from FashionMagazine to soups to Disney Movies. Sometimes it’s nice to revisit the past to see how far we’ve come. It’s also nice to draw inspiration from older creative examples if only to differentiate from today’s more modern and contemporary art styles.

Below you’ll find a wide variety of advertisements from anywhere 1960’s to 1990’s. Enjoy!

35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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35 Beautiful and Color Filled Vintage Ads For Your Inspiration Guerrilla Marketing Photo
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nurse-nicole-tinder

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup

Tinder is one of the most popular online dating applications today with over 750 million “swipes” per day, over 10 million introductions, and up to 5 million matches.  When you sign up, you connect your Facebook account. Shortly after, you’re shown single girls or guys (depending on your preference) in a hot or not like fashion. You can easily browse or express interest by swiping left or right. Users often refer to Tinder as the “hookup app”. That’s why some advertising students decided to create a unique experience for Tinder users during Men’s Health Month.

Enter Nicole, an attractive 28-year-old caucasian nurse residing in New York City. She is unlike any nurse you’ve ever met, as she is actually not real. For the month of June, students controlled this Tinder account user and had playful conversations with several different men, ultimately suggesting they learn about preventable men’s health problems.

Check out some of the great conversations below or see more at matchesformenshealth.com.

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup Guerrilla Marketing Photo

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup Guerrilla Marketing Photo

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup Guerrilla Marketing Photo

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup Guerrilla Marketing Photo

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup Guerrilla Marketing Photo

Artist: Seth

30 Fresh & Creative Street Art Murals



Street art is a fascinating art form that is truly guerrilla in nature. Sometimes illegal, artists still go out at night to share their art form with their community. Street art comes in many forms from stickers to many cans of spray paint. Often seen in lower income area, artists make walls their canvas for beautiful artwork.

Street art is usually for recreational purposes only; however, many companies have also turned to street artists as an alternative to more traditional forms of advertising. One such example is a technique called ‘clean graffiti‘ which consists of using a power washer and stencil to create imprint a message on a sidewalk.

Below are 30 amazing street art examples to get you in the creative mood!

Featured images by Seth

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Agostino Lacurci

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Zed

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo 30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo 30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo 30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo 30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Un2one

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Triston Eaton

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: SrilArt

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Shepard Fairey

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Rone

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Rone

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Roa

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Roa

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Roa

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Opoil

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Nespoon

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Mesa

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: JR

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Hush

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Hush

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Hopare

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: El Mac & Retna

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: DALeast

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Bradley Theodore

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Banksy

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Banksy

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Banksy

30 Fresh & Creative Street Art Murals Guerrilla Marketing Photo

Artist: Asylm & Lost8

 

 

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