KFC launches “Memories Bucket” to print your photos!

KFC launches “Memories Bucket” to print your photos!

KFC has decided to celebrate its 60th anniversary in Canada in a very special way, treasuring every single memory through all these years. According to KFC Canada, “some of the best memories are made around the bucket”, that’s why they created the “Memories Bucket” to encourage customers to create even more memories!

KFC along with the agency Grip Limited were looking for a special way to celebrate the brand’s 60-year presence in Canada, when they heard the stories of several clients that looked back on memories that were created around a KFC bucket. This led to the idea of an innovative KFC bucket, a photo printer in disguise that instantly prints your new memories. It’s all about the bucket science!

KFC launches Memories Bucket to print your photos! Guerrilla Marketing Photo

Just like that, they attached a bluetooth-powered polaroid printer right at the bottom of an actual KFC bucket, as a way to print your photos instantly with the help of your phone. As it’s shown on the video, a group of friends that enjoys a bucket of KFC chicken may simply snap a fun photo and print it in a matter of seconds, as a “new way to make memories around a bucket.” This will make the memories last longer, associating them even more with a KFC bucket.

The campaign relies on the power of nostalgia and the emotional appeal that memories have to people, especially when it’s about great moments that you don’t want to forget. Printed photos may not be as common anymore, but they’re still the physical representation of memories, while you can actually hold them and treasure them forever. KFC wanted to remind their customers that so many things happen when you enjoy a KFC bucket with your friends and sharing them always feels better. Love, positivity, nostalgia are all blended in happy moments that you want to keep forever.

KFC launches Memories Bucket to print your photos! Guerrilla Marketing Photo

The idea was considered a success for KFC Canada, as many customers were asking for the “Memories Bucket”, with KFC informing them that they may not be on sale, but they are planning to give a way more to their loyal fans.

The #Happy60KFC hashtag that was used along with the campaign led to numerous positive messages from customers all over the world, wishing they could enjoy their KFC bucket while printing their memories, while the innovative idea also led to a significant media coverage, challenging other brands to beat their creativity on their next campaigns!

KFC launches Memories Bucket to print your photos! Guerrilla Marketing Photo

What did you think of the “Memories Bucket” and the way it was associated with the brand?

Credits

Client: KFC
Agency: Grip Limited
Art Director: Anton Ratinsky
Copywriter: Jeff Collins
Account Director: Sascha von Nickisch-Rosenegk
Account Manager: Shawna Powell
Account Coordinator: Nicholas Hillier
Social Content Strategists: Matthew Stasoff, Jacquie Kostuk
Editor: Ben Badger
Producer: Katherina Villa

Seeds of Change Invites You to Eat Endangered Species!

How would you react if you received an invite to eat endangered species as a way to save them? Celebrity chef Hugh Acheson invited foodies at Empire State South in Atlanta to join him at a one-day only tasting menu that would feature species that are in danger of going extinct. In fact, he even created posters that promoted the event, encouraging everyone to eat endangered species in order to save them! The idea led to numerous furious complaints and to even more tweets that even informed PETA about this “appalling”, “stupid”, and “astoundingly stupid” campaign.

Seeds of Change Invites You to Eat Endangered Species! Guerrilla Marketing Photo

However, curiosity led several people to the Empire State South, wondering how to react on the lunch they would be served. As they started eating, still trying to find the kind of endangered animal they were tasting, Hugh Acheson appeared, informing them that the only endangered species they tasted was the Cherokee Purple heirloom tomato. While everyone was surprised by the answer, Acheson explained the idea of making people think about fruits and vegetables in the same way and the same level of care as they do with animals. That’s how they decided to create the campaign “Save the Flavors”, hoping to raise awareness about the levels of extinction for several fruits and vegetables, and the importance of saving them along with their flavors.

Seeds of Change Invites You to Eat Endangered Species! Guerrilla Marketing Photo

Seeds of Change is the leading producer of sustainably grown seeds and organic foods and decided to grab the attention of the audience in a marketing stunt that definitely did not stay unnoticed. The twist of inviting people to eat endangered species, when they actually referred to fruits and vegetables and not animals, was clever enough to increase the interest in growing vegetables that are becoming extinct, preserving all the rare flavors they offer.

Seeds of Change Invites You to Eat Endangered Species! Guerrilla Marketing Photo

Seeds of Change along with its agency partner, BBDO San Francisco created a complete campaign that started with the #EndangeredEats tasting menu (and all the controversy it caused), using the buzz to actually raise awareness about @SeedsOfChange and Hugh’s effort to actually #SaveTheFlavors. The campaign was afterwards spread even more with the help of social media, being successful and effective, introducing all the endangered vegetables and fruits to consumers that were more than happy to learn more and save them.

Sometimes an event twist makes a really great difference towards the audience’s stance!

Credits

Advertising Agency: BBDO, San Francisco, USA
Executive Creative Directors: Craig Mangan, Matt Miller, Steve Rutter
Creative Director: Amber Justis
Copywriter: Nate Totten
Art Director: Alyssa Collis
Designer: Nina Golik
Senior Account Director: Elana Shea
Account Executive: Nick Roth, Liz Thornton
Group Strategy Director: Mary FlorCruz
Strategist: Sanjay Hukku
Executive Producer: Louise Doherty
Senior Interactive Producer: Christopher Plaskett
Integrated Producer: Laura Johnson
Business Affairs: Jacqueline Djanikian
Agency Editor/Cinematographer: Eric Herron
Production Company: B-Reel Films
Director: Kief Davidson
Executive Producer: Fran McGivern
Producer: Lawrence Lewis
DP: Nicole Whitaker
Editorial: Cut + Run
Editor: Stephen Berger
Production Company (Event): BeCore
Production Company (Illustration & Animation): We are Royale
Executive Creative Director / Partner: Brien Holman
Creative Director: Andy Lyon
Art Director: Heather-Lynn Aquino
Associate Producer: Jack Arnold

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Neutrogena Magazine Ad Lets You Wipe the Lipstick Right Off This Actress’s Face

Neutrogena and agency DM9DDB prove to us that print advertising is not dead with their latest magazine advertisement. They took over the front cover of Portuguese weekly magazine, Caras, and created a very unique experience with cover model Giovanna Ewbank. The magazine also came with a set of Deep Clean wipes so that readers could test the product. Readers could use the wipe on the cover of the magazine to remove makeup from her face.

This simple execution allows users to actually test the product in a fun and innovative way. DM9DDB director Vitor Manzi demonstrates the campaign in his Instagram video below.

[ via Adweek ]

 

Coca Cola and JetBlue Inspire Humanity

Coca Cola and JetBlue are all about delivering happiness through their campaigns and that’s what they did once more, this time by “inspiring a little humanity” to New Yorkers.

It was just another day in Pennsylvania station, with busy passengers rushing to their destination. Some of them stopped at a vending machine to grab a Coke first, when they surprisingly received two Cokes, instead of one. The secret cameras that were placed on the station captured their reaction, looking around and wondering what to do with the second bottle of Coke. That’s when they noticed that the vending machine encouraged them to ‘share a Coke with anyone’, which most of them did.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

Coca Cola along with JetBlue were happy to see that busy New Yorkers handed their spare Cokes to strangers passing by, which actually inspired the two brands to their own act of kindness. Every person that gave a Coke to a stranger was approached by a crew member of JetBlue, receiving 2 roundtrip flights to any JetBlue destination. According to the promotional ticket, ‘Good things come to those who share’ and that’s what the whole campaign was about.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

Coca Cola, JetBlue and Rokkan agency wanted to inspire humanity, which even turned into a hashtag #InspireHumanity that led to many tweets, and they teamed up successfully, bringing a smile on people’s faces and sharing a positive moment with them. This served as a reminder that we all need to inspire a little humanity from time to time, being generous to strangers, as we always get back from such acts one way or another.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo
This clever marketing stunt was another inspiring case by both brands that usually love embracing their positivity, linking their brands with happy and inspiring moments, which end being memorable to their customers. In a world that bad news are prevalent, good stories and acts of kindness are always worth telling and that’s what inspired this campaign, turning into a success.

Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

Approximately 150 transactions occurred during the day at the station, which leads to 300 bottles of Coke, with more than 70 percent of people sharing their extra Coke with strangers. Coca Cola and JetBlue were excited to hear this number, as it was definitely encouraging for the success of the campaign.

And as if this was not enough, JetBlue Airways posted the video of the day on their Facebook Page, with the engagement being high, leading to 11.6k likes, 3k shares and 1.9million views in just 6 days! The comments were also inspiring, with users sharing their experiences with JetBlue and being excited about the idea of the campaign, restoring their faith both in humanity and the brand itself!Coca Cola and JetBlue Inspire Humanity Guerrilla Marketing Photo

This campaign could serve as a great source of inspiration for brands that seek for new ideas, as it stresses the importance of creating a great (and appealing) story close to a brand, without necessarily focusing in just promoting the product. After all, most successful campaigns nowadays are not about the actual product, but more about the audience they are targeting and what they expect from you!

Credits

Client: JetBlue Airways
Client: Coca-Cola North America
Agency: Rokkan
PR Agency: Mullen Lowe
Production Company: North of New York
Director: Tucker Bliss

Talk to This Billboard and Win a Vacation to the Swiss Mountains

What would you think if a billboard started having a conversation with you? Commuters at a train station in Zürich were occasionally stopped by a mountain man using video chat in a billboard. People who had a conversation with this man had a chance to receive a free train ticket to go to one of the most scenic places imaginable.

Graubünden Tourism wanted to spread awareness of “Switzerland’s number-one holiday destination” so they created this unique billboard that invited random commuters to enjoy a nice little vacation in Graubünden. Random commuters were offered a free train ticket for an afternoon trip to the town of Vrin to meet the mountain man. The mountain main even called some passengers’ bosses or teachers to make sure the person could attend.

Would you drop everything for a free spontaneous trip to a lovely mountain town?

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours!

Is it possible to turn your creativity into an exhibition in just 17 hours? It wasn’t, at least not until Toshiba invited an artist to try it out.

Tomokazu Matsuyama is a renowned Japanese artist that loves to take on new challenges and that’s why he accepted this strange invitation from Toshiba. According to the brief Toshiba Australia, Windows and Intel sent him, Matsuyama had to create five artworks with the help of the laptop Toshiba Z20t, while taking a flight from Japan to Sydney. The idea was to exhibit the artwork afterwards in the Museum of Contemporary Art in Sydney.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

Toshiba wanted to test the limits of Toshiba Portégé Z20T Laptop Tablet, which lasts 17 hours without a charge and that’s how it became the main tool of creation for Tomokazu Matsuyama.

The agency Clemenger BBDO decided to turn the project into a documentary for these 17 hours, starting from the brainstorming process, to the actual shots Matsuyama took on the streets with the help of the laptop’s camera, the time he spent working on the plane to Sydney, up until the actual exhibition.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

As we can tell from the video, these 17 hours were all about hard work, with Matsuyama admitting that he was worried at first about the exhibition, but he definitely gave absolutely everything. What usually took him from 2 to 3 months up to a whole year, had to be done now in just 17 hours, working with just a laptop and its battery life, while also catching a flight and preparing an exhibition.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

What was interesting about the video was to see the countdown of the time during the process, measuring both the progress of the artist, but also the remaining battery of the laptop.

After all, the campaign started as a way to promote the extended battery life of Toshiba Z20t, which made it imperative to prove its efficiency. Toshiba was happy about the result of the brand, since it was more than successful, receiving very positive comments and lots of media coverage all over the world. This campaign proves how a brand may promote the feature of a product in an elegant and sophisticated way, managing to appeal to the audience due to their unique approach.

Toshiba Helps an Artist Create an Exhibition in Just 17 Hours! Guerrilla Marketing Photo

It’s about thinking like a user, using a product in real life, testing its limits, and experiencing its capabilities. That’s what makes a brand’s campaign efficient and that’s how the word of mouth worked in this campaign!

Credits

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Directors: Luke Hawkins, Ben Smith
Senior Creatives: Katrina Jarratt, James Beswick
Creatives: Simon Hayes, Giles Clayton
Head of Creative Technology: Brendan Forster
Head of Craft: Tim McPherson
Senior Designer: Dan Mortensen
Head of Integrated Production: Denise McKeon
Senior Account Director: Kirstin Ross-MacLeod
Account Manager: Jodie Schwartfeger
Planner: Jill Cummins
TV Producer: Janice Zets
Content Producer: Annabel Jewers
Content Director: Robin Sung
Senior Sound Engineer: Anthony Tiernan
Senior Editor: Toby Royce
Artist: Tomokazu Matsuyama
Curatorial Consultants: Kathryn Hunyor, Danielle Robson

McDonald’s Heat Sensitive Billboard Gives Free McFlurry When It Gets Too Hot

McDonald’s partnered with JCDecaux in the Netherlands to create a very rewarding billboard. The billboard was outfitted with a weather detection monitor and a motorized door that would open the billboard casing once the environment got too hot. When the temperature reached 38.7 degrees celsius, the billboard would come to live and open up to allow the patient people to grab a free cup that could be redeemed at a local McDonald’s for a free McFlurry.

Each cup contained a special flavor. Thankfully it appears that everyone only takes one cup!

KFC Creates Tray Liner “Fakation” To Make Your Friends On Social Media Jealous

It’s not easy checking your social networks when you’re the only one left in the city, with all your friends posting sunny photos from the beach while having a great time. How do you keep up with them if you’re not able to go on vacation?

KFC Romania seems to perfectly understand the customers’ need to ‘compete’ with their friends through social media on the best summer memories, that’s why they decided to launch the concept of Fakation, the fake vacation that can still be used for social media posting. The idea addresses anyone that loves visiting KFC, but still looks for the perfect shot that will be posted on Facebook and the rest. thus, KFC along with MRM//McCann turned the KFC branches into holiday spots, with the use of the right tray liners and floor stickers. Teenagers discover that their tray liners are decorated with beautiful landscape photos that could make their holiday photos ideal, even if they are not actually on these places.

KFC Creates Tray Liner Fakation To Make Your Friends On Social Media Jealous Guerrilla Marketing Photo

The idea of the campaign started as a fun way to promote their HotBox chicken recipes, with dishes that are inspired from Italy, Greece, and Spain and there wouldn’t be a better way to promote them on the customers that are still staying in the city during the summer! After all, they realise that their target audience would surely prefer to actually visit these places, in order to taste more such dishes, but as this is not possible, they are doing their best to make them feel closer.

KFC Romania and MRM//McCann seem to be aware that younger audiences care a lot about their image through social media and that’s what led them to the idea of the campaign. There are many users that feel the need to promote their happy moments through social media, even if they are not even close to what they are posting. And of course, the ‘Fakation’ could just be considered a ‘trollling’, a popular Internet term that is more popular than ever, testing the reaction of your friends through something unexpected, while making fun of it.

KFC Creates Tray Liner Fakation To Make Your Friends On Social Media Jealous Guerrilla Marketing Photo

One way or another, KFC Romania managed to grab the users’ attention, reaching a young (and demanding) audience that had lots of fun playing with the visually appealing tray liners and posting several photos through their social networks. All they had to do in order to post such photos was to visit the local KFC branch and purchase a HotBox recipe, which ultimately led to an increase in sales, simply through a fun and modern campaign. This might still not compare to the actual holidays, but a ‘hot dog’ beach photo is always tempting, even for posting fun, isn’t it?

CREDITS
Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Executive Creative Director: Ioana Filip
Copywriter: Sandra Bold
Art Directors: Nadejda Ghilca, Bogdan Teodorescu

An Interactive YouTube Story That Simultaneously Unravels Both Sides

Every story has two sides and love stories are no exception. Wouldn’t you be curious to know what each side thinks during a conversation?

Cornetto has created a campaign of love stories in the form of short films, encouraging the audience to ‘enjoy the ride’ and ‘share the love.’ Except for the specific Facebook Page for the romantic stories, Cornetto has teamed up with MOFILM and A Taste of Space, in order to create a film featuring two high school students that struggle to express their feelings. As with such struggles, each person may think several different things when talking to the other person, and that’s why they decided to tell the story from both sides.

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

In fact, we don’t just watch the story from the two sides, but we’re actually able to follow it simultaneously, switching from one point of view to the other whenever we want. Thus, a blend of dialogues and monologues deals with everything that is said and what they actually want to say to each other when trying to invite each other to the school’s prom night.

“Two Sides” is an interactive video that lasts 11 minutes and encourages you to use your headphones in order to enjoy the 3D sensation that occurs from the binaural recording that makes the video even more realistic when switching from dialogue to monologue and vice versa. By the time you choose to watch the film from one point of view, you able to switch at any time, simply by clicking on the annotations. Just like that, you get to understand both sides of the developing love story, learning more about each character and their worries.

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

Despite some complaints about the length of the film and the constant switching you may need to enjoy both sides at the same time, it is still a very interesting approach that targets a very specific audience, the high school students and young adults that enjoy both the ice cream and the love stories. Cornetto along with MOFILM and A Taste of Space are aware that this audience is very demanding and expects a lot from a film in order to grab their attention, so the trick of interweaving perspectives may be considered successful for an audience with a short attention span.

Cornetto decides to focus on the emotional appeal and the power of storytelling in order to create love stories that are able to move their target audience, with both sides ending with a powerful motivational message:

“If you dare you win”

An Interactive YouTube Story That Simultaneously Unravels Both Sides Guerrilla Marketing Photo

What did you think of the idea?

Credits

Client: Cornetto
Agencies: Mofilm; A Taste of Space
Creative Director: Lorie Jo Trainer Buckingham
Creative Team: James Copeman, Max Ringham
Agency Producers: Rebecca Sykes, Rosalind Wynn
Production Company: ATOS

Mindblowing Video Shows Stunt Rider ‘Surfing’ Waves On A Dirt Bike

Who would’ve ever thought that a dirt bike could do more than carve up the earth? DC Shoes shows us that a Dirt Bike can be so much more in this insane video that shoes stunt rider Robbie Maddison riding a modified dirt bike on water.

In this new video from DC Shoes title “Robbie Maddison’s Pipe Dream,” Maddison is shown surfing the waves in Tahiti with his modified dirt bike.

DC Shoes mentioned that they have been working on this project for over two years to make it a reality. We couldn’t be more excited that they finally made it happen! What a great stunt marketing video from DC Shoes and shows us that we should always push the limits!

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4 Big Brand Commercial Campaigns to Learn From

Everyone is a football fan on Super Bowl Sunday because of the commercials! Consumers expect nothing less than hilarious, heartwarming, useful and unforgettable commercials from their favorite brands.

Whether you have a huge budget for video production or are going guerrilla style with an iPhone and a sense of humor, you’ve got to know the rules of video marketing to break them. And who better to learn from than the best?

Here we review some of the most memorable commercials and ad campaigns from candy bars to beer to get your creative juices flowing and get you looking at your own ad campaign from every angle.

Dos Equis | The Most Interesting Man in the World

Not only did Dos Equis’s ad campaign featuring the distinguished Jonathan Goldsmith develop a catchphrase that sparked millions of online memes, it also portrayed a new kind of sophisticated beer drinker, a renaissance man of many talents and finesse surrounded by classy women. And none of them are dressed in cut-off shorts or a bikini.

Goldsmith’s catchphrase is memorable, yes; but it’s popular because it’s easily personalized. You can apply it to situations having nothing to do with beer. “I don’t always drink beer, but when I do, I prefer Dos Equis,” can easily be altered. Going viral can create an ad campaign that consumers relate to on a level that transcends the product, yet maintains the connotation and a constant presence in the consumer’s mind.

Ironically, Dos Equis’s mature campaign was a hit with youthful audiences. Inc.com named it as one of the 10 most compelling ad campaigns of the decade.

Snickers | You’re Not You When You’re Hungry

Who can forget Snickers’s national commercials featuring huge, prolific yet not particularly current movie superstars like Joe Pesci, Steve Buscemi, Danny Trejo and Roseanne Barr as hungry slash angry (hangry) alter egos of everyday people in everyday situations?

Snickers has recently taken this campaign to some unique and interesting new levels. The first was a worldwide one-day campaign that included some of the most famous vloggers on the planet. Each vlogger posted a totally out of character video out of nowhere. We are talking one zany Puerto Rican comedian vlogging about meditation techniques, a political commentator in Brazil posted randomly about scrapbooking. In the US, a normally perfectly poised style and lifestyle guru posted a video of herself looking disheveled entitled “How to Let Yourself Go.”

Just as marketing risk-takers had hoped for, legions of followers from all over the world freaked out and message boards went wild with confusion and disbelief over the out-of-character posts. That’s when Snickers revealed that is was all orchestrated in the name of chocolate, peanuts, nougat and advertising. Adweek.com estimates the campaigns global reach at 7 million.

Apple | iPod Silhouettes Campaign

The Silhouettes Campaign launched one of the most profitable electronic devices in history. And it didn’t even show the product up close, or list any of its features, or its price. The simplicity is notable and the success staggering, and however cliche referencing Apple ad campaigns may be, it seems silly not to remind ourselves what can be learned from them as a whole: why we make a product is what matters, not necessarily what we make or how much it costs. Simon Sinek’s TEDTalk on this topic entitled “How Great Leaders Inspire Action” is worth the watch before devising any marketing strategy to keep you true to your brand and its mission.

LifeLock | Identity Theft Protection iSpot Vlog

LifeLock is a great example of a simple video marketing campaign that is less about celebrities and humor, and more about providing useful and trustworthy information to its audience. Credible sources include LifeLock employees, customer support representatives and everyday consumers on city streets. Real people share their identity theft concerns and provide testimonials about LifeLock services. Real company support staff provides real advice for anyone interested in protecting their identity and LifeLock customers alike.

The more resources you can provide to existing and prospective customers the more trust you can build with your audience and trust often results in increased viewership, click-through and conversion rates.

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Mobile Marketing For Millennials: 4 Must Learn Strategies That Work

Nowadays, Millennials are all over the news – they are the talk of the town. This group of individuals is taking the world by storm and they’re creating a big fuss everywhere. They are always on the move and mobile phones have been part of their daily lives. For some, they can’t even last a day without their phone and even in doing transactions, they greatly rely on their phones. Given these points, mobile technology plays a great role in the lives of Millennials. It could be a key to a successful marketing that would draw every Millennial into your business or the brand that you offer.  Here are five must learn strategies to make your marketing campaign effective.

1. Consider Compatibility

In this digital age, more and more gadgets are being invented. It is important that every marketing campaign should be compatible to all mobile devices that millennial consumers are using.  Consider going mobile-friendly while ensuring marketing materials’ compatibility. It’ll make it easier for Millennials to get a hold of what you have to offer without worrying about technical issues. Aside from that, make it a habit to keep your materials updated considering device innovations that may be developed. Compatibility concerns can push customers away, so be careful.

2. Take Advantage of Social Media

Millennials are also known to have an active social media lifestyle. Connecting and engaging with them on social media sites will give every business an edge among the rest. No matter what platform your consumer is using, it’s essential that you find where they devote their time and make opportunities for engagement. Utilizing the power of social media is one of the best ways to build brand awareness and create interest among their community. Sharing special deals and promotions, requesting to share their selfie using your product or asking their opinions are few of the things you could do to spark their interest.

3. Develop An App

One of the things to best put mobile technology into effective use is to develop an app. According to a survey, 72% of Millennials are inclined to download a branded app on their smartphone or tablet. Given this, your business will have an advantage if you provide Millennials with what they want and need for their phones. This way, it would be easier for them to gain access to your business and it will be convenient for them to do transactions. It’s an enjoyable option that could attract their attention towards your brand or business.

4. Deliver Coupons via SMS

Millennials are more likely to respond to promos, special offers and of course coupons. In delivering coupons though, ensure to provide convenience by sending coupons via SMS. Mobile phones are the most relevant engagement channel, given the fact that almost all of Millennials have one. It’s also part of sending a notification without annoying consumers. Aside from that, you can also use QR codes to provide paperless customer experience. Indeed, digital coupons draw in customers and it’s a customized technique to reach out to them in this smartphone era.

Mobile technology continues to evolve especially in this digital age while Millennials have great power in this generation. The convergence these two could help build a venue for success. Start taking all the opportunities today and take your mobile marketing campaign to a whole new level!

April is an Editor at Scoopfed and a contributor at Hubpages. She is also a writer at Thought Catalog. Writing articles has been her passion and she loves to motivate and inspire people. She is a huge fan of Game of Thrones and hasn’’t missed a single episode since the show began in 2011. In her spare time, she is fond of reading John Green Novels, playing online games and playing guitar. You can reach her on Facebook or have a little conversation in Twitter.

S7 Airlines Travels Through Kids’ Imagination!

What if you could travel in any place you could imagine? What would this world look like? How would children answer such a question?

S7 Airlines along with W+K Amsterdam decided to create the advertising “Fly to anywhere you can imagine” by relying on the vivid imagination of 20 children, with the results being pleasantly surprising! Children love using their imagination and this case allowed them to be as creative as possible, building a whole new world in their heads, trying to narrate them through the video. From mammoths and mermaids, to dragons, superheroes and chocolate lakes, the answers were definitely imaginative about the world they’d like to visit.

S7 Airlines Travels Through Kids Imagination! Guerrilla Marketing Photo

As the campaign was about the joy of travelling and exploring unique places, S7 Airlines and W+K Amsterdam travelled around the world to find anything similar to every child’s answer about their imaginative world, leading to a great video with impressive images that definitely spark the audience’s travel urge. Despite the fact that children admit at the end of the video that the worlds they mentioned are non-existing, this campaign wanted to prove that planet earth may always surprise us with its beauty, challenging us to explore every single place.

S7 Airlines Travels Through Kids Imagination! Guerrilla Marketing Photo

That’s why they named the campaign ‘Fly to any place you can imagine’, serving as a reminder to all of us and producing an advertising full of compelling images. What’s more, they expanded the campaign in print, OOH, digital and social form, even creating an interactive experience for the users, inviting them to “embrace their inner child and discover their own dream destination.”

S7 Airlines Travels Through Kids Imagination! Guerrilla Marketing Photo

This campaign was recently awarded with the Silver Lion in the Film Lions category in Cannes, with Tatiana Fileva, S7 Group Marketing Deputy General Director mentioning that “For many years Russian companies failed to get awards in the Film Lions category. To get an award in the most prestigious festival category is an honor for S7 Airlines. We are glad, that the advertising campaign was highly appreciated by international experts.”

As for the social success, the video on the Youtube channel of S7 Airlines reached more than 3 million views since March, contributing to the success of the whole campaign. See what a child’s imagination may bring?

Credits:

S7 AIRLINES
Chief Marketing Officer: Tatiana Fileva
Marketing Communications Director: Eleonora Romanova
Brand Manager: Alexandra Komarova
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Directors: Mark Bernath & Eric Quennoy
Creative Directors: Daniel Schaefer & Szymon Rose
Art Director: Vasco Vicente
Copywriter: Evgeny Primachenko
Head of Content: Joe Togneri
Head of Interactive Production: Kelsie van Deman
Broadcast Producer: Lars Fabery de Jonge
Interactive Producer: Arnaud Ronquillo, Alex Grolleman
Planner: Nick Docherty
Group Account Director: Kirk Johnsen
Account Director: Nick Campion
Account Executive: Yulia Prokhorova
Head of Studio: Jackie Barbour
Art Buyer: Maud Klarenbeek, Stacey Prudden
Creative Retoucher: Dario Fusnecher
Studio Artist: Noa Redero
Project Manager: Stacey Prudden
Business Affairs: Kacey Kelley
FILM PRODUCTION
PRODUCTION COMPANY: SMUGGLER LONDON
Co-Managing Director: Fergus Brown & Chris Barrett
Director: Joshua Neale
Director of Photography: Mattias Rudh
Producer: Nick Fewtrell
EDITING COMPANY: TRIM EDITING
Editor Paul Hardcastle, Fouad Gaber (assistant)
AUDIO: POST WAVE LONDON, WAVE AMSTERDAM
Sound Designer/Mixer Aaron Reynolds – London
Alex Nicholls-Lee – Amsterdam
MUSIC
Composer / Title Philip Kay / Across Endless Skies
Music Company: Woodwork Music
POST PRODUCTION: MPC LONDON
Flame: Marcus Dryden
3D: William Lanham
Telecine: Jean-Clement Soret
Producer: Amy Richardson, Lisa Vaughan
FILM PRODUCTION (Russia)
PRODUCTION COMPANY: HYPE PRODUCTION
Executive Producer: Ilya Stewart & Murad Osmann
Producer: Julia Samoylova
DIGITAL PRODUCTION – CAMPAIGN WEBSITE
PRODUCTION COMPANY: WILD
Executive Producer: Thomas Ragger
Creative Technologist: Thomas Strobl
Creative Director: Thomas Lichtblau
Art Director: Matthias Mentasti
DIGITAL: BANNERS PRODUCTION
PRODUCTION COMPANY: Bannerboy
Head of Production: Henrik Anestedt
Producer: Alexandra Psalti

Arnold Schwarzenegger Pranks Fans In Movie Promotion Stunt

To promote Terminator Genisys and to support after school all-stars, Arnold Schwarzenegger decided to prank some people in Hollywood. He got his makeup done to look like a wax sculpture and set up shop in Madame Tussauds wax museum. He also roamed the streets and messed around with a bunch of strangers.

Arnold definitely pulls it off as so many tourists think he is just a wax sculpture.

Would you be fooled?

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5 Hashtag Etiquette Rules For Social Media Marketing

Hashtags originated on Twitter but have since expanded to other social media sites. A hashtag identifies keywords or topics of interest within a post. Used correctly, they facilitate more efficient searches for social media content, but careless hashtag use is downright confusing. These rules will keep your hashtags in shape.

Focus on the Few

Assigning a creative hashtag to a movement, team, or special event is a great way to encourage social promotion. Assign only one hashtag to your campaign, though. Using dozens of catchy hashtags is overkill and will dilute your results when you could be using a laser-focused catch phrase instead.

Keep it Simple

There’s nothing worse than a hashtag that’s #UnnecessarilyLongAndDifficultToRead. Keep it short. If you can’t stick to a single word, don’t use more than three. Hashtags with more than one word should always use proper capitalization and no spaces. Running your words together without capitalization can result in some embarrassing misunderstandings, but using spaces to clarify actually defeats the purpose of the hashtag as only the first word will count for search results. Remember a Tweet is just 140 characters and your hashtag shouldn’t use them all. 

Use Smart Keywords

Don’t use a hashtag that has nothing to do with your post even if it’s trending. Your misleading messages will harm your public image. If you want to try riding on the tail of a big trend, you must first create content that’s relevant to it. By all means, do chime in on trending national news or celebrity scandals, just don’t tag them in your tweets unless you’re making a relevant comment. With every post, you should carefully consider keywords that are relevant to your topic, helping interested parties find your content even if they’re new to your brand.

Place Them Properly

It’s fine to use a few select hashtags within your message, but you shouldn’t hashtag every word in your tweet. To simplify reading, don’t use more than two hashtags mid-sentence. Apply these to singular keywords only. Save longer hashtags and additional keywords for the end of the post. Twitter limits your character count so you can only succumb to so many tags, but other sites like Facebook are more lax. Don’t abuse your ability to post a longer message by adding an excessive stream of hashtags. If they’re chosen carefully, two or three hashtags will work just fine.

Proofread Your Hashtags

Misspellings are always unprofessional, but they’re doubly so in a hashtag. The autocorrect features on the latest smartphones like the Samsung Galaxy S5 are handy, but even this can mistake your meaning. Triple check before you post. If you don’t spell the keyword correctly, no one will find it and your efforts will be wasted.

Hashtags are a powerful marketing tool when you get to know your audience and your keywords. The right phrases will do wonders for your posts. Just make sure you use them wisely so your social media marketing comes off clean and polished rather than messy and annoying.

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How To Attract Visitors Through Promotions When The Options Are Limitless

Websites require a specific content strategy in order to keep people engaged. This is an especially difficult feat when many sites are offering promotions of their own, trying to grab the attention of the masses. Sifting through options is a challenge for any consumer, but there are ways in which a website can attract visitors through promotions allowing it to stand out from the crowd of many. Read on to discover some tips and tricks on how you can successfully attract visitors through promotions.

Create Incredible Content

How To Attract Visitors Through Promotions When The Options Are Limitless Guerrilla Marketing Photo

Testimonials like these have given LuckyCow Bingo, and its promotions, credibility

Promotions in and of themselves are great, but without attractive and unique content, visitors might not latch onto their appeal. Content includes attractive promotional copy, customer reviews, statistics and vibrant wording. Sites like, LuckyCowBingo, have successfully achieved this in an industry saturated with bingo sites. Unlike other sites, LuckyCow Bingo uses customer reviews and clever promotional copy to attract the attention of users.

2. Be Bold

Graphics, colors and, visually appealing material is everything in the online world. Much like book covers, the visual component to your offering will often times be the deciding factor for those looking to choose the best promotion online. Go with bold colors and try something quirky, funny or even somewhat controversial, if you must, to attract attention. Whether you are planning a design strategy for the promotion itself, or your website’s logo, bold is the way to go.

3. Make it Worthwhile

How To Attract Visitors Through Promotions When The Options Are Limitless Guerrilla Marketing Photo

LuckyCow Bingo’s 500 free spin offer stands out from the rest

An offer is an offer, right? Not really. A great promotion truly gives others a run for their money. If you’re trying to get away with the bare minimum, customers will know and look elsewhere. To set yourself apart in the world of online promotions, you must offer the best. Be aggressive and make it worthwhile; people will keep coming back for more. In fact, with this in mind, LuckyCow Bingo’s 500 free spin offer on Fluffy Favorites has become one of the most widely recognized promotions within the online bingo space.

4. …But Don’t Overdo It.

Cut the fluff and avoid inundating customers or potential customers with too much content. The less you give, from a content standpoint, the more your promotional launch will stand out. On that note, avoid the noise, and create a promotional page that gets straight to the point, avoiding multiple promotions on one page or creating a busy site that users can get easily lost in. These days, people just want the hard facts and appreciate simplicity. So, keep it succinct, avoid too many promotions at once, and don’t overdo it.

5. Learn How to Go Viral

How To Attract Visitors Through Promotions When The Options Are Limitless Guerrilla Marketing Photo

SEO tactics will give you and your promotion a stronger online presence

It’s great if your loyal visitors are in the loop with promotions and new content on your site. But, what about potential new customers? Attracting new visitors is a tricky feat, but one that requires a skill in using various key tactics. Implementing Search Engine Optimization (SEO) strategies, creating viable email marketing channels and offering newsletter subscriptions is key in attracting new users. By implementing some of the tips we discuss above through these new channels, you will find yourself ahead of the promotional curve, with users flocking to jump on the opportunity to take advantage of your offer. Thus, learn how to be seen and learn how to go viral.

With a few simple strategies, you can easily stand out in the pool of overpopulated promotions online. With people always on the lookout for the next best offer, your tactics will make or break your promotional strategy and its attractiveness within the online space. So, go on and get creative, your business relies on it!

stock table coffee

How To Use The Power Of The Senses To Create Successful Experiential Events

People today have shorter attention spans than previous generations, and many people now feel more disconnected from brands and their products and services than ever before. One way in which businesses are attempting to solve this issue is through event marketing, offering customers real, tangible engagement.

Experiential marketing focuses on creating memorable ‘experiences’, which consumers are able to positively link back to a brand in the future. Unlike traditional marketing strategies, like radio, television or print advertising, the key to successful experiential marketing is fully immerse consumers in a marketing campaign.

So how can businesses use the power of the senses to create successful experiential events and create meaningful connections with their customers?

Multi-Sensory Stimulation

Research has repeatedly shown that experiences become more memorable when multiple senses are stimulated at the same time. Meanwhile, Martin Lindstrom’s 2005 book, BRANDsense, made the convincing argument that customer loyalty could be improved through the same method – multi-sensory stimulation.

Despite the overwhelming evidence supporting the effectiveness of sensory marketing, many businesses have been slow on the uptake and it remains somewhat underutilized. This means that companies who recognize the benefits of appealing to the senses have the opportunity to gain a significant advantage over their competitors.

The ultimate aim of any experiential event should be to stimulate as many of the human senses as possible.

Sight and Sound

Sight and sound are the two senses most commonly targeted by advertisers. All traditional forms of advertising have tried to appeal to at least one of these two senses and they should not be ignored by experiential marketing either. However, there are ways to make them work in conjunction with other senses, for greater gain.

For example, an experiential agency promoting a food product may experiment with sound and color to affect consumers’ sense of taste. Scientific research shows that serving food on a white plate can make it taste up to 10 percent sweeter than if it is served on a black plate. Furthermore, background music can have a role to play, with higher pitched sounds intensifying the sweetness of a product and lower pitched sounds intensifying bitterness.

Lighting can also be used to influence mood, with different intensities and wavelengths provoking feelings ranging from calmness and focus to high energy. Ultimately, businesses should consider the bigger picture and think about how the senses of sight and sound can be stimulated in order to heighten other senses. This can provide greater immersion and a more memorable experience for consumers to link to a product or brand.

Smell

Smell is an often-overlooked sense when it comes to experiential marketing, but it should be ignored at a business’s peril. The sense of smell is the only sense with a direct link to the limbic system, which processes emotions. This means stimulating the sense can encourage consumers to become emotionally invested in a business.

A Sense of Smell Institute study found that people are only able to recall half of the visual images they encounter after a three month period, but are able to recall 65 percent of smells after a full year.

Products like perfumes have an obvious reason to stimulate the sense of smell, but all experiential events can benefit from doing so. Research shows that lemon-based smells serve to heighten concentration, which is ideal for events which need to hold consumers’ attention for a long period. Lavender smells can also influence people, reducing anxiety and helping them to relax; an essential part of ensuring their experience is positive.

Touch and Taste

The senses of touch and taste are also important when trying to create an immersive and memorable experience. These two senses can often work in conjunction with one another and businesses should try to stimulate one to improve the other.

For instance, food companies have found that the sense of touch significantly affects the sense of taste. If a person eats a dessert with a heavy, silver spoon, they associate the taste with luxury and quality, whereas eating the exact same dessert with a cheap, plastic spoon produces considerably lowered taste response.

In fact, the sense of taste is intrinsically linked to all other senses, meaning that the best way to positively stimulate the sense of taste in a person is to make sure their other senses are engaged.

Sarah is Brand and Business Development Director of a leading global events company – TRO, specialising in creating face-to-face live experiences that stand-out, and are relevant and authentic to the brand and product story. Sarah is passionate about the power of experience – in traditional events, experiential marketing and within the retail environment – providing a platform for brands to engage physically with people beyond a purely transactional relationship. Feel free to connect with her on Twitter.

What3words Is Awarded for Its Innovative Addressing System

What if you could rename your current home address in a simpler and memorable way? What3Words has found a way to change the current addressing system! All you need is 3 words for each 3-meter square space area and your new address is ready!

What3Words is an addressing system that was created by a British startup, as a way to assign an address to every single space around the world, which may turn really useful in underdeveloped countries that struggle to define an area. According to the United Nations, there are 4 billion people that don’t have a reliable address, house number, or postcode. In fact, 75% of the world has poor, or no addressing. That’s what led What3Words to the idea of dividing the globe into 57 trillion three-meter squares, with the platform being available both for iOS and Android, using just 10 MB of memory.

Although latitude and altitude corners may be precise for universal reference, the idea behind What3Words was to assign an address that relies on common words, with an area being named for example karaoke.novice.doing.

What3words Is Awarded for Its Innovative Addressing System Guerrilla Marketing Photo

What3Words in developing countries

What3Words is significantly important for the developing countries, as it assigns a unique address to every place, which facilitates the monitoring and fixing of water points, the delivery of humanitarian aid when needed, but also the scaling of microfinance, along with the creation of hospitals and schools.

What3Words in developed countries

What3Words may help developed nations expand their deliveries in a faster and efficient way, driving the economy, bringing more customers to a business, while people may also use the new addressing system as an easier meeting point, or as a way to remember the destination they are heading when they are exploring a new city. What’s more, local shops are now able to promote their business in an even more reliable way, exploring new opportunities of marketing, even for the more reluctant ones.

What3words Is Awarded for Its Innovative Addressing System Guerrilla Marketing Photo

Promoting What3Words

The campaign for What3Words relied on the description of the concept, targeting a wide audience all over the world, relying on the innovative and easy way the new addressing system works, in order to convince more people to try it out.

Apparently the promotion combined with the concept were rather successful, as it won the Innovation Grand Prix at the Cannes Lions International Festival of Creativity this year, hoping to use their recognition in a way to attract a new audience. What3Words is already accepted in several services, including taxi driving, navigation, mapping, sports, but also government services, with the goal being to expand the concept of 3-word addresses even more.

What do you think of the advertising? Are you convinced to change your address?

Credits

Category: Telecommunications
Client: What3Words
Agency: What3Words
Country: United Kingdom

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Why Packaging Still Matters in the Digital Age

The Marketing world is bursting with hype in the realms of social media, digital, and content marketing. In the current environment, you can’t go anywhere without hearing about strategies for growing your social media following or how to create viral content. Of course digital and social media marketing strategies are incredibly important for all marketing enthusiasts, but does the emphasis put on these trending marketing tactics imply yesteryear’s marketing principles are dead?

Don’t start mourning yet. While many classic marketing and advertising trends may be passé today, packaging is one element that has withstood the test of time. According to Adage, 64% of people say they often consider buying a product as a direct result of being attracted to its packaging, even without previous knowledge or research on the product itself. This means, that even with everything going digital, packaging still has the power to make or break a company’s sales.

The power of packaging

Packaging and logo design are a huge part of how we view brands. We find comfort in their familiarity, shock in the changes, and entertainment in new and interesting features.

From a marketing standpoint, a brand’s packaging is in essence what makes products fly off the shelves. Because packaging is the main marketing element consumers see while they are in purchasing mode, stand-out package design remains a vital part of a brand’s overall marketing strategy. People are drawn to the colors, patterns, logos, cut-outs, and intricate design elements found in packaging, and tend to associate all of that with the product itself.

Remember, your packaging represents your brand’s persona. Bright colors, fun details, and intriguing textures all communicate quality, while also adding a bit of pizazz and the ever important “cool factor”. For marketers and package designers this means you must incorporate unique design elements in order for your product to get noticed. Being clever and playful with design through humor also doesn’t hurt to help you stand out.

It’s not enough nowadays to use basic colors and shapes. Instead, it’s vital to come up with the ultimate sleek and stylish shapes, vibrant colors and textures, and innovative design elements such as cut outs to make your product truly one-of-a-kind.

Packaging that does it all

While it may seem that packaging is all about the visuals, it is actually so much more than that. Packaging has the ability to be more than just a pretty face, and package functionality is becoming increasingly important to the perceived value of the product itself.

How many times have you been in a situation in which you buy a product, but are unable to even get it out of the package without cutting it into pieces? How about when you can’t get the remaining ketchup out of the bottle? While these frustrations may seem petty, solving these woes can be a huge win for your overall marketing strategy.

For example, when peanut butter became squeezable, it offered consumers a new convenience, solving the problem of trying to scrape the last drops from the bottom of the jar. Additionally, portioned packaging such as 100 calorie packs contributed to huge profits for a variety of snack manufacturers.

So what can we learn from these cases? Creating packaging that actually solves your consumer’s problems and makes the product within easier to use can actually help your brand win more customers and blow away your competition.

New trends in packaging

Like everything else, packaging goes in and out of fashion.  What was cool 15 years ago would look a bit ridiculous nowadays.  As you have probably noticed, it is important to incorporate sleekness into your design. People are no longer into gimmicky or obtrusive looks.

Instead, using beautiful colors, patterns, and textures for quality, simplistic design can go a lot further. Other key trends in packaging include environmentally sustainability, adding culture and personal stories, utilizing clear design which focuses in on the product itself, and hand illustration.

By keeping up with the trends, your brand and product will be perceived as being modern, and aware of the times–both elements that are  essential to driving purchases.

Shockingly, despite the importance of packaging in today’s digital age, less than 20% of consumers from Adage’s study report being satisfied with the packaging they see in stores. For marketers and package designers, this means there’s tons of work to be done. Thankfully though, by staying trendy, incorporating functionality, and adding some creativity to your packages, you can easily promote a more complete, well-rounded marketing strategy to increase sales and improve brand loyalty.

Shelagh Hammer, Marketing Manager, Highcon, the experts in digital finishing solutions. Their Euclid printer is the first of its kind to digitally cut and crease paper, labels, cardboard and microflute easily and efficiently–making designing high quality, customizable packaging easier, quicker, and more cost-effective than ever before.

 

Nestlé Uses Nude Baristas to Sell Coffee Creamer

How can models in body point make an ad go viral? Nestlé has found the right way to combine naked baristas with the promotion of a coffee creamer!

It was back on April 24 when Nestle along with the agency 360i decided to set up a shop named Natural Bliss Café, serving free coffee for a day, hiring models and actors that turned into baristas, wearing nothing but their smile, decorating their bodies with paint.

Nestlé Uses Nude Baristas to Sell Coffee Creamer Guerrilla Marketing Photo

The previously known as Irving Farm Coffee Roasters Manhattan’s Lower East Side turned into the talk of the day, with customers arriving for their daily dose of coffee, realising in just a few seconds from their entrance that this café is all about naturalness. In fact, the idea of the concept was to highlight that the creamer is “all-natural”, with the newly-hired baristas informing their customers (in their also natural looks) that this is ‘surprising natural, as is our creamer’.

The marketers of Nestlé along with the creatives from 360i stayed at the basement of the coffee shop during the day, where they could analyse the reactions of the customers, turning the best ones into a video. From awkward smiles to laughters and the general feeling of surprise led to engaged customers that were happy to taste the Natural Coffee Creamers, especially when they realised that they’re free.

Nestlé Uses Nude Baristas to Sell Coffee Creamer Guerrilla Marketing Photo

The summary of the day turned into a minute-and-a-half video, while there was also a 30-second preview clip that was pushed on social networks. The “Surprisingly Natural” campaign was Nestlé’s effort to approach a younger audience through digital media, that’s why they relied on stunt marketing, adding a shock value, in order to make sure that their new product won’t be unnoticed.

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And it certainly wasn’t, as the preview clip led to 280k Facebook views in just 3 days, increasing the reach and the exposure of the campaign. #NaturalBlissCafé was also used on Twitter and other social networks, contributing to the success of the campaign, especially when combining it with paid ad slots that will run until September.

In a world that is becoming more and more difficult to grab someone’s attention, brands keep looking for creative ways to promote their products, leveraging the power of a unique campaign, along with the potential virality that may be reached with the right social promotion. Nestlé thought of promoting their “all-natural” products in an (indeed) surprisingly natural advertising that uses naked body painting as a way to reach a wider audience that won’t be able to ignore the product, despite the distraction of the actual campaign.

Nestlé Uses Nude Baristas to Sell Coffee Creamer Guerrilla Marketing Photo

Nowadays, stunt marketing has to be more creative than ever, creating a buzz in any possible way, in order to gain the audience’s valuable attention, with the emotional appeal being an effective technique. The element of surprise when facing something really unexpected (which is the core of ambient advertising anyway) allows you to be more willing to learn more about the product and that’s exactly what these ads expect. It’s all about knowing how to surprise the audience!

Credits

Client: Nestlé
Agency: 360i

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