The Awesome Traveling Machine (ATM)
- February 28, 2013 by Ryan LumWe’ve all tried to find an ATM. But what if an ATM found you? To illustrate their extensive ATM network, the leading UAE bank, Emirates NBD created the Awesome Traveling Machine – the first... Read More
What Makes a Marketing Tool Effective?
- February 27, 2013 by ContributorThere are hundreds of different types of marketing strategies out there to help you connect with consumers, get your name out into the community, and establish your business as an authority in its... Read More
Creepy Ghost Girl Scares Hair Salon Customers In Movie Campaign
- February 26, 2013 by Ryan LumTo promote the upcoming horror film "The Last Exorcism, Part II", several customers at a beauty salon get the royal treatment and were treated to a scary prank. An actress dressed up as a... Read More
Coca-Cola’s Banco Malo Gives Strangers Free Money with a Twist
- February 25, 2013 by Ryan LumIn Spain there is a Coca-Cola machine that is unlike any other. It's not a vending machine, it's actually a very generous bank machine. It's probably one of the few bank machines where you can... Read More
The Great Divide: Traditional and Modern Marketing Techniques at Odds
- February 23, 2013 by ContributorModern marketers claim that the technology has made the old advertising playbook obsolete. Multi-channeled campaigns, social media platforms and performance-based techniques require an all new set of... Read More
Top Five Must Dos To Promote Your E-Commerce Store On Facebook
- February 22, 2013 by ContributorComing up with a great idea for your e-commerce store is step one. Step two is making that great idea a reality in the form of an actual e-commerce store. Both of these steps require a tremendous... Read More
The Success of Grindr and Your Mobile Marketing Campaign
- February 21, 2013 by ContributorThe success of Grindr has transformed many aspects of the viral mobile marketing campaign. Grindr represents the prevailing norm of applications accessing geo-location data, and the adaption of... Read More
Nivea Creates The Ultimate Stress Test
- February 20, 2013 by Ryan LumTo launch the new Stress Protect Deo, NIVEA made a stress test. The candidates were lured to the airport by their friends and were called out to be a suspect of a crime. As the candidate waiting... Read More
23 Brilliantly Sexy Durex Condom Advertisements
- February 19, 2013 by Ryan LumIn a World where we are bombarded with advertisements, sometimes the best advertisements are the ones that make us laugh and smile. In the condom industry, there is a huge opportunity to be fun... Read More
Interview With Sam Ewen, Founder of Interference Inc.
- February 18, 2013 by Ryan LumSam Ewen, Founder of Interference Inc. and co-founder of The Supertouch Group. - Photo by Michael Schmelling Interference Inc. is a guerrilla marketing company based in New York City that... Read More
