Projection Mapping

Real-Time Makeup Projection Mapping Is Absolutely Mesmerizing

Real-Time Makeup Projection Mapping Is Absolutely Mesmerizing

We live in such an exciting modern world, full of new technological advances and an endless amount of potential for the future. Yet despite this, some of the most impressive advances, the kind that happen all around us, aren’t seen by the everyday audience. Maybe it’s because they’re too complex to explain, maybe it’s because people don’t think the wider audience will... »

Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi Guerilla Projection Mapping Runs Through Barcelona

Leo Messi is back in Barcelona sporting his new adizero f50 Messi boots. Adidas recently did some guerilla projection mapping in Barcelona to help spread awareness of the new boot. The projection mapping animations were displayed in various parts of Barcelona and hopes to capture what playing the Messi way really means and help celebrate his unique affinity with the city he loves. http://youtu.be/... »

Eerie Child Refugee Street Projections Raise Awareness For UNICEF

Eerie Child Refugee Street Projections Raise Awareness For UNICEF

UNICEF always has some very interesting campaigns to promote awareness of their cause. In Stockholm, UNICEF has been projecting images of child refugees across the city. It’s an eerie campaign where these ghost-like images are projected on the streets of Stockholm at night. Last year, over 3500 child refugees came to Sweden and now live on the streets struggling to get by. This campaign defi... »

Kellogg’s ‘Fuel On’ RFID Projection Mapped Skatepark #FuelOn

Kellogg’s ‘Fuel On’ RFID Projection Mapped Skatepark #FuelOn

Kellogg’s in Australia recently launched their latest campaign that utilizes RFID technology and projection mapping. They created a unique skatepark in Australia that used laser triggered cameras to automatically shoot and upload images to Facebook by using RFID technology. They also use projection mapping to light up the skate park with bright neon lights and cool textures. It’s a great soc... »

Indoor Projection Mapping Takes Educational Donors on a Virtual Voyage

Indoor Projection Mapping Takes Educational Donors on a Virtual Voyage

To launch Simon Fraser University’s 50th Anniversary celebrations, the institution, known to be one of the most engaging educational groups in Canada, relied on a spectacular Experiential Projection Mapping to promote their new fundraising campaign. During an exclusive reception for some of their biggest donors, chancellors and alumni, SFU presented a virtual voyage through their campuses in Briti... »

MINI Launches World’s First Hi-Res, Interactive LED Car #MINIartbeat

MINI Launches World’s First Hi-Res, Interactive LED Car #MINIartbeat

You might be noticing a very unique MINI driving around the streets of London. From August 5th through 19th, an illuminating new project from MINI unleashes onto the streets of London called #MINIartbeat. MINI outfited a one-of-a-kind MINI Countryman with 48,000 LEDs that provides 360° coverage. The vehicle gives fans a chance to get their video streamed live directly onto the MINI in a one-of-a-k... »

Opel ADAM – The Color Changing Car

Opel ADAM – The Color Changing Car

With the launch of the new cool Opel ADAM, Opel has reached out to the young “hipsters” in town by placing the car in the heart of Copenhagen, near some fancy bars, so it would gain attention enough to start the hype before the car was even released. An amazing video mapping trick combined with cool sounds made the car stand out in the street – it actually looked like something that would no... »

Live Performance Storytelling Using Projection Mapping

Live Performance Storytelling Using Projection Mapping

One of the best tools in the marketers toolkits is the ability to tell a great story. One creative way to make the story stand out and be unique is to use projection mapping! A Dandypunk combines a live performance piece and projection mapping to create this ‘magic show’ of sorts. By using real life props and projection mapping, A Dandypunk was able to create a surreal live performance... »

EXTREME Projection Mapping on a Snowboard Mountain

EXTREME Projection Mapping on a Snowboard Mountain

I could almost hear the brand manager of the clothing line Inhabitant saying “I want to create the biggest fashion show for a winter collection. How do we do that?” The Creative Director of Eness goes, “Oh, that’s easy. Let’s color a mountain.” That’s Exactly What They Did Using a snow mapping software, Inhabitant and Eness colored the Mt. Naeba in Japan. They also created colorful patterns that i... »

Catch the Intel 3D Ultrabook 2012 Projection Mapping Tour in Germany

Catch the Intel 3D Ultrabook 2012 Projection Mapping Tour in Germany

The Intel 3D Ultrabook Projection Mapping Tour did their first projection mapping on April 28th and will be continuing the tour to more major cities in Germany. This year, they are doing it bigger and better by doubling the locations of 2011 to a total of 8 German cities. Adding a twist to the conventional 3D projection mapping we step up a notch and the mappings will take place with their famous ... »

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