Social Media Marketing

4 Things to Consider for Your Social Media Strategy

4 Things to Consider for Your Social Media Strategy

Long gone are the days when having a social media presence mean creating a Facebook page for your business and posting something useful once in a while. Now the competition is as fierce as ever, so if you want to get ahead, the only solution is to create a coherent social media strategy that will be working towards steadily growing your business. However, even before coming up with a plan, there a... »

Delivering Excellent Customer Service Through Your Social Media Profiles

Delivering Excellent Customer Service Through Your Social Media Profiles

Without a social media presence, most brands are bound to fail. It’s only logical: many individuals spend the majority of their online time on social networks. During this time, they’re looking to connect not only with friends, but with brands. They want to learn about the companies with whom they do business and to interact prior to making any purchase decisions. This means, as a brand, you’re re... »

IKEA Creates The World’s First Website Built In Instagram

IKEA Creates The World’s First Website Built In Instagram

Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over. This is what’s happened with IKEA’s recent advertising campaign for their PS 2014 collection, imagined by Russian ad agency Instinct, by stepping ... »

Saving Puppies By Watching YouTube Ads Is Genius

Saving Puppies By Watching YouTube Ads Is Genius

We’ve all watch a YouTube video at least once in our live, and we’ve all skipped those darn ads. According to YouTube, more than 1 billion unique users visit YouTube each month and over 6 billion hours of video are watched each month on YouTube. According to a research study, over 94% of those preroll YouTube ads get skipped the very millisecond the ability to skip appears on scree. Ad... »

Which Social Media Platforms Should You Be Using in 2014?

Which Social Media Platforms Should You Be Using in 2014?

If you’re new to social media, it can seem like a daunting prospect. Which social media platforms should we active on? is a common question, and I’ve seen many businesses answer this by signing up for every social media channel going – but don’t do this! You need to think about how much time you have spare for your social media marketing – it really is a 24/7 job. Social media do... »

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

In a world of status updates, hashtags and check-ins, it’d be pretty difficult to avoid traces of the 2014 World Cup even if you tried. A recent study by Media Bistro claims that over 3.6 billion people will be watching the global sporting event this year, or, half the world. The games have brought with them the biggest social media following in history, beating out even the Sochi Olympics a... »

How to Keep Audiences Engaged Like the Big Brands

How to Keep Audiences Engaged Like the Big Brands

Big brands know how to use social media and engage their followers — and that’s not just because they have thousands of followers already. To make social media work for them, they’ve come up with a variety of social media campaigns that get their followers to like, comment, and retweet/share their content. Just how to do they do it? Incentives play a big role, whether the prize is small, lik... »

How To Automatically Tweet Pinterest Pins

How To Automatically Tweet Pinterest Pins

Have you ever wanted to automatically tweet Pinterest pins? Thankfully it’s pretty easy and just requires two things: RSS and Twibble.io. In this article, I’ll walk you through how to easily and automatically tweet your latest pinterest pins. 1) Find your RSS url Unfortunately Pinterest does not make it easy to get the RSS feed for a pinterest user or a pinterest board; however, if you... »

Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

It was an exciting time for the folks at French Tech when they were invited to take part in the SXSW festival in the USA earlier this year. French Tech, a group marketing themselves as a ‘Start Up EcoSystem’ were thrilled to attend, and have a stand at the event, until they realised one sad little fact: Nobody was interested in what French were doing with technology. They needed someth... »

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter has been experimenting with some very interesting changes in lieu of this years World Cup in Brazil. They’ve been experimenting with adding a little bit of fun to #hashtags such as when you use the hashtag #USA, it will automatically put a USA flag next to the tweet. More recently they’ve been experimenting with video ads which could take Twitter advertising to a whole new leve... »

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