Social Media Marketing

Heineken Creates the First Tweet Cover Festival!

Heineken Creates the First Tweet Cover Festival!

How would you imagine a digital music festival in terms of interaction? How would you participate in such an idea? Heineken has decided to try this out and it seems that it’s better than it sounds! Heineken in Spain is proud to sponsor during the past years several popular music festivals, but their problem was that the results were not very encouraging for the sponsors. According to them, the noi... »

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

How Biskrem Created The Ultimate Instagram Adventure Social Marketing Campaign

What if Instagram turned into your new favorite (and addictive) adventure game? How can a brand boost its presence through a fun, and social game? Don’t look any further, Biskrem, a Turkish biscuit brand, came up with an amazing idea on how to engage with the audience through Instagram in the most creative way! Instagram is trending during the past years and brands are constantly looking for new w... »

The First Instagram Filter Based Vending Machine: #instacandy

The First Instagram Filter Based Vending Machine: #instacandy

Have you ever wondered how an Instagram filter could taste? Grey Istanbul was eager to find out and that’s why they created a filter-based vending machine that relies on Instagram photos. The Istanbul-based advertising agency took creativity to the next level by combining the sweet tooth most of us have with our passion for Instagram photography. Thus, they joined Kristal Elma Festival with a vend... »

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

How Instagram Was Used to Encourage Heart Donations #GiveYourHeart

In the world of organ transplants and the people who need it, reality unfortunately is at a loss as many people who could be donors decide not to, and this is a wide area where the black market cuts in deep with bizarre stories of people waking up with a missing kidney and so on. Over the years however becoming a donor has faced more acceptance and is easier than ever. You can even fill out to be ... »

Consumer Discoveries: The Science Behind Advertising

Consumer Discoveries: The Science Behind Advertising

Success in advertising is trickier than most businesses believe. The equation of a great product plus a great price, means a sale every time has gone by the wayside. Instead, the field of cognitive psychology, and advertisers with the benefits of having a master of science in applied psychology have inspired us to dig deeper into the mind of the consumer. There is a science to advertising that is ... »

Sibylla Instagram Campaign Allows Patrons to Get Fortune Told via Fries

Sibylla Instagram Campaign Allows Patrons to Get Fortune Told via Fries

The video shows a Swedish Fast Food brand, Sibylla, which together with the agency Volt decided to team up with a Fortune Teller in a unique way. They decided to ask customers to flip their fries over to show a pattern which would be enough for the Fortune Teller to predict their fortune. This was easily done by taking a photo of it, hash-tagging and then waiting 24 hours for the fortune teller to... »

BBDO Utilizes the “Creepy Side” of Linkedin to Promote New Stalker TV Series

BBDO Utilizes the “Creepy Side” of Linkedin to Promote New Stalker TV Series

LinkedIn is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. This social network also has a slightly creepy side that allows users to see who has viewed their profile. Keeping this in mind, BBDO and Vier used this feature to spread awareness of the new ‘Stalker’ triller series. They creat... »

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Finding the time and money to go home for the holiday season, especially if you live over 6,000 km away. Well Air Canada decided to spread a little love recently to an unsuspecting group of bar patrons in a local Canadian bar in London. With the help of JWT Canada, Air Canada got 2 people who looked like pilots to make an announcement at a local Canadian bar. After talking to several Canadians abo... »

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup

Tinder is one of the most popular online dating applications today with over 750 million “swipes” per day, over 10 million introductions, and up to 5 million matches.  When you sign up, you connect your Facebook account. Shortly after, you’re shown single girls or guys (depending on your preference) in a hot or not like fashion. You can easily browse or express interest by swiping left or ri... »

6 Tips to Help You Succeed at Content Marketing

6 Tips to Help You Succeed at Content Marketing

Long gone are the days when marketing to customers was as simple as suggesting that they buy your product. Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you have to say. How then a... »

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