Social Media Marketing

The Psychology of Sharing: What Kind of Sharer Are You?

The Psychology of Sharing: What Kind of Sharer Are You?

Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why? Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014″ that compels me to post it on Facebook?... »

How To Use Manage Flitter To Organically Grow Your Twitter Reach

How To Use Manage Flitter To Organically Grow Your Twitter Reach

How To Use Manage Flitter To Organically Grow Your Twitter Reach Are you struggling to grow your twitter follow? Do you want to grow your Twitter following so that your content gets more eyes? It can certainly take awhile to grow your Twitter following and can be quite frustrating; however, Twitter is a very good social network to master as unlike Facebook, Twitter doesn’t filter your conten... »

The 6 Biggest Content Marketing Mistakes You Can Easily Avoid

The 6 Biggest Content Marketing Mistakes You Can Easily Avoid

Content marketing has become an increasingly popular strategy for businesses to interact with their customers. However, unlike other kinds of marketing which primarily focus on selling, content marketing is more about providing the target audience with relevant and helpful information. Once their attention has been captured, it is then easier to convince them to take the desired action. Here are s... »

4 of the Worst Social Media Mistakes and How to Avoid Them

4 of the Worst Social Media Mistakes and How to Avoid Them

When you’re learning the ropes for a new task, most people will show you the best examples of how to do something. However, I believe you should do the exact opposite. It is great to see a small example of what you need to achieve, but if you just look at perfect examples you won’t learn anything. It’s also just as important to study the complete failures. Not just for the laughs, but so you ca... »

How To: Harness The Power of Pinterest In Your Marketing Strategy

How To: Harness The Power of Pinterest In Your Marketing Strategy

Facebook and Twitter often come to mind when thinking about social media strategy for your business; however, more and more companies are looking at Pinterest. Pinterest is a social network that allows people to “pin” images to a board in which they can share it with their friends or discover new images and content. Quick Sprout released an infographic packed with powerful statistics p... »

Heineken Valentines Day #dateinabox Sponsors 25 Amazing Dates Around the World

Heineken Valentines Day #dateinabox Sponsors 25 Amazing Dates Around the World

This past Valentine’s Day, Heineken ran a fun twitter based marketing campaign called the “date in a box”. According to Heineken, a #DateInABox is a glittery red box “with an adventurous, prearranged mystery date locked inside, ranging from an improv class to a jujitsu lesson for two or couples’ tattoos.” Men simply had to tweet @Heineken_US #DateInABox for a ch... »

14 Last-Minute Valentine’s Day Facebook Marketing Ideas

14 Last-Minute Valentine’s Day Facebook Marketing Ideas

It’s not too late! Valentine’s day is right around the corner and it’s a good of a time as any to run a Facebook content to help ramp our your community engagement and following! Below is a wonderful infographic by Socially Stacked that rounds up some wonderful ideas that you can use to help build your business! Don’t let this opportunity slip by! If you do end up running a... »

5 Reasons Why Pinterest Should Form Part of Your Marketing Strategy

5 Reasons Why Pinterest Should Form Part of Your Marketing Strategy

1) Pinterest is the Second Largest Referrer of Traffic after Facebook There’s no denying that Pinterest has come of age. A recent poll conducted by Shareaholic looking at 250,000 publishers and quarter of a million unique visitors, found that Pinterest is leading a surge of social media referral traffic with a 66.52% increase from Sept ’12 to Sept ’13. Facebook had a 58.8% increase with Twitter on... »

6 Killer Video Marketing Tips To Spruce Up Your Online Marketing Strategy

6 Killer Video Marketing Tips To Spruce Up Your Online Marketing Strategy

Video marketing is one of the most overlooked forms of online marketing. Some businesses are simply ignorant about the benefits of this method, while others find it to be a daunting task. However, creating videos is not as complex as it may sound. With a minimal budget, any business can produce quality videos for promoting their products and services. Here are some tips which can help you make the... »

Bra Automatically Sends Tweets Each Time It’s Unclasped In Cancer Awareness

Bra Automatically Sends Tweets Each Time It’s Unclasped In Cancer Awareness

OgilvyOne Athens has created a bra that tweets every time it’s unclasped in order to create breast cancer awareness. Greek actress Maria Bakodimou wore the unique bra for two weeks, letting the world know each time the bra is removed. Once the bra was unclasped, a unique tweet is sent directly to Twitter and the Nestlé Fitness website. The message reminded women everywhere to get their month... »

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