Social Media Marketing

Sibylla Instagram Campaign Allows Patrons to Get Fortune Told via Fries

Sibylla Instagram Campaign Allows Patrons to Get Fortune Told via Fries

The video shows a Swedish Fast Food brand, Sibylla, which together with the agency Volt decided to team up with a Fortune Teller in a unique way. They decided to ask customers to flip their fries over to show a pattern which would be enough for the Fortune Teller to predict their fortune. This was easily done by taking a photo of it, hash-tagging and then waiting 24 hours for the fortune teller to... »

BBDO Utilizes the “Creepy Side” of Linkedin to Promote New Stalker TV Series

BBDO Utilizes the “Creepy Side” of Linkedin to Promote New Stalker TV Series

LinkedIn is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. This social network also has a slightly creepy side that allows users to see who has viewed their profile. Keeping this in mind, BBDO and Vier used this feature to spread awareness of the new ‘Stalker’ triller series. They creat... »

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Air Canada Surprises Canadian Bar in London with a Very Generous Gift

Finding the time and money to go home for the holiday season, especially if you live over 6,000 km away. Well Air Canada decided to spread a little love recently to an unsuspecting group of bar patrons in a local Canadian bar in London. With the help of JWT Canada, Air Canada got 2 people who looked like pilots to make an announcement at a local Canadian bar. After talking to several Canadians abo... »

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup

Ad Students Create “Nurse Nicole” to Give Tinder Men a Checkup

Tinder is one of the most popular online dating applications today with over 750 million “swipes” per day, over 10 million introductions, and up to 5 million matches.  When you sign up, you connect your Facebook account. Shortly after, you’re shown single girls or guys (depending on your preference) in a hot or not like fashion. You can easily browse or express interest by swiping left or ri... »

6 Tips to Help You Succeed at Content Marketing

6 Tips to Help You Succeed at Content Marketing

Long gone are the days when marketing to customers was as simple as suggesting that they buy your product. Decades of overt tactics using television and internet have dulled the interest of potential consumers, making it harder than ever to rely on previous methods. Even steps such as creating a blog or social media page alone cannot guarantee prolonged interest in what you have to say. How then a... »

Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

Tweet to Eat Vending Machine Is Creepy Yet Supremely AWESOME

Walkers Crisps, an English company, have been running an extended campaign not unlike a number of other potato chip companies where they go to the people and seek new and unusual flavors for their products. The Walkers campaign ‘Do Us A Flavour’ has been everywhere in the UK for the last few months, and now that it’s time for the new flavors to be released, people needed somethin... »

TopShop: Instagram Powered Social Catwalk

TopShop: Instagram Powered Social Catwalk

TopShop is famous for their cutting edge fashion and social catwalks. This year they decided to try something new and social by creating an Instagram/Facebook powered Social Catwalk. Unlike a normal catwalk where models strut their stuff down the runway, the Social Catwalk is powered by 5 VIP Instagrammers who went around taking their favorite snaps of unique outfits during fashion week. The 5 VIP... »

7 Tools to Discover New Sharable Content

7 Tools to Discover New Sharable Content

One of the best ways to grow your social accounts is to provide valuable content to your readers. Thankfully there are plenty of free resources on the web that can help you discover new content that you can use as a source for your original content, or share and provide value to your audience. Below my top 7 favorite places to discover new content on the web. Did I miss one? Let me know in the com... »

4 Things to Consider for Your Social Media Strategy

4 Things to Consider for Your Social Media Strategy

Long gone are the days when having a social media presence mean creating a Facebook page for your business and posting something useful once in a while. Now the competition is as fierce as ever, so if you want to get ahead, the only solution is to create a coherent social media strategy that will be working towards steadily growing your business. However, even before coming up with a plan, there a... »

Delivering Excellent Customer Service Through Your Social Media Profiles

Delivering Excellent Customer Service Through Your Social Media Profiles

Without a social media presence, most brands are bound to fail. It’s only logical: many individuals spend the majority of their online time on social networks. During this time, they’re looking to connect not only with friends, but with brands. They want to learn about the companies with whom they do business and to interact prior to making any purchase decisions. This means, as a brand, you’re re... »

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