Social Media Marketing

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup

In a world of status updates, hashtags and check-ins, it’d be pretty difficult to avoid traces of the 2014 World Cup even if you tried. A recent study by Media Bistro claims that over 3.6 billion people will be watching the global sporting event this year, or, half the world. The games have brought with them the biggest social media following in history, beating out even the Sochi Olympics a... »

How to Keep Audiences Engaged Like the Big Brands

How to Keep Audiences Engaged Like the Big Brands

Big brands know how to use social media and engage their followers — and that’s not just because they have thousands of followers already. To make social media work for them, they’ve come up with a variety of social media campaigns that get their followers to like, comment, and retweet/share their content. Just how to do they do it? Incentives play a big role, whether the prize is small, lik... »

How To Automatically Tweet Pinterest Pins

How To Automatically Tweet Pinterest Pins

Have you ever wanted to automatically tweet Pinterest pins? Thankfully it’s pretty easy and just requires two things: RSS and Twibble.io. In this article, I’ll walk you through how to easily and automatically tweet your latest pinterest pins. 1) Find your RSS url Unfortunately Pinterest does not make it easy to get the RSS feed for a pinterest user or a pinterest board; however, if you... »

Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

Bland and Boring Tweets Turn Into Hilariously Eloquent Works of Art with #TweetCellar

It was an exciting time for the folks at French Tech when they were invited to take part in the SXSW festival in the USA earlier this year. French Tech, a group marketing themselves as a ‘Start Up EcoSystem’ were thrilled to attend, and have a stand at the event, until they realised one sad little fact: Nobody was interested in what French were doing with technology. They needed someth... »

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter has been experimenting with some very interesting changes in lieu of this years World Cup in Brazil. They’ve been experimenting with adding a little bit of fun to #hashtags such as when you use the hashtag #USA, it will automatically put a USA flag next to the tweet. More recently they’ve been experimenting with video ads which could take Twitter advertising to a whole new leve... »

The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

The ‘Social Effort Scale’ by AXE Is Like Klout For People Who Try Too Hard

Did you know that the hashtag #selfie has been used over 68 million times? By this statistic, we can determine that a lot of us have a huge ego that needs a boost. AXE created a fun little social media tool called the ‘Social Effect’ where you can subtly be informed if someone is trying way too hard to be “cool” in social media. #DIDYOUKNOW - The first ever selfie was share... »

3 Awesome Tools to Gain More Twitter Followers

3 Awesome Tools to Gain More Twitter Followers

Gaining Twitter followers is no easy task. Well, for some anyways. There are many articles on the subject of gaining Twitter followers, but in this article I’ve boiled down the 3 best tools and services to jumpstart your Twitter marketing efforts and gain a following fast. It is important to note that follower count is only a number. What really matters is engagement. I’ll talk about  that in a fu... »

Increased Visual Media Use In Social Media. Are You Being Left Behind?

Increased Visual Media Use In Social Media. Are You Being Left Behind?

There’s only one thing you need to understand when it comes to social media marketing, or marketing in general for that matter: a picture says a thousand words. People have moved from blogs, to microblogs, to micro media blogs. Today, social networks like Instagram and Pinterest exist where the only way to communicate is through images and visual media. If anything, it just goes to show that words... »

80 Brands That Use Twitter’s New Redesign Effectively

80 Brands That Use Twitter’s New Redesign Effectively

Twitter recently completely redesigned the profile for all their users, making it much more visual and emphasizing content that matters. We were curious what brands were effectively using the new image real estate so we decided to compile this large list of brands who have a wonderful Twitter design based on the new changes. RELATED: 20 Amazingly Branded Company Facebook Timeline Pages If you have... »

How Lifelock is Using Twitter for PR and Marketing

How Lifelock is Using Twitter for PR and Marketing

Social networks are firmly embedded in our world. Facebook, Pinterest, LinkedIn and Twitter are how we communicate and share information. They are also how we advertise and promote our products. Lifelock, a company that specializes in identity protection, has embraced social media as a podium for disseminating its PR and marketing. @LifeLock on Twitter is full of interesting stories of people who ... »

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