LinkedIn is primarily known as a professional business network where people stay connected with colleagues and stay in touch with other business professionals. This social network also has a slightly creepy side that allows users to see who has viewed their profile. Keeping this in mind, BBDO and Vier used this feature to spread awareness of the new ‘Stalker’ triller series.
They created a fake profile on LinkedIn for ‘Stalker’ and filled it will broadcast info and media from the new tv series. They then used this profile to ‘stalk’ over 12,000 other LinkedIn profiles.
The victim would then be notified that a ‘Stalker’ has viewed their profile. Over 63% of those victims got curious and viewed the ‘Stalker’ profile in return. LinkedIn shut down a couple of the fake profiles, but they managed to reach a very large audience and received over 27,600 Twitter impressions.
Stalker just viewed my linkedIn profile. Pretty smart campaign. https://t.co/NTVuB9gecS
— Stefanie (@StefanieWarreyn) November 26, 2014
— Timos Polychroniadis (@t74p) January 24, 2015
Creative director: Jan Dejonghe, Sebastien De Valck, Arnaud Pitz
Art Director: Jan Dejonghe
Copywriter: Jutta Callebaut
Account manager: Lore Desmet
Account Director: Isabel Peeters
Videographer: Jasper Heldenbergh
â€‹Social strategy: Julie Bogaerts
Client: SBS Belgium VIER
Client contacts: Steven Vlassenroot, Steven Huyers