Björn Borg Creates Online Photo Gallery via Instagram
Björn Borg is a underwear company that prides itself on their fun & colorful design. They decided to create #unforgettablenight, a guide through nightlife around the world through an online exhibition.
The site is a digital exhibition wall for nightlife photographers from all around the world and will work as a photo feed available for anyone to join. It is a photo exhibition, a nightlife guide and a source of inspiration for people living unforgettable lives. A total of six new photographers, one per week will be unveiled on the site. The photographers from Copenhagen, Paris, London, Milan, Stockholm and Amsterdam will showcase fifteen unique photos each, portraying their own unforgettable night spent in six different parts of the world. Through their images we will be able to compare the nightlife of the six different cities and how to make a night unforgettable.
What’s more, the unforgettable night online exhibition is open for all nightlife enthusiasts to showcase photos from their own unforgettable nights. By hash tagging Instagram photos with #unforgettablenight photos will automatically be included in the unforgettable exhibition at unforgettablenight.com
Advertising Agency: VICE Nordics