OgilvyOne Athens has created a bra that tweets every time it’s unclasped in order to create breast cancer awareness.Â Greek actress Maria Bakodimou wore the unique bra for two weeks, letting the world know each time the bra is removed. Once the bra was unclasped, a unique tweet is sent directly to Twitter and theÂ NestlÃ© Fitness website. The message reminded women everywhere to get their monthly checkup.
It certainly is an interesting campaign that uses Twitter in a very unique way. So, what do you think?