Facebook and Twitter often come to mind when thinking about social media strategy for your business; however, more and more companies are looking at Pinterest.
Pinterest is a social network that allows people to “pin” images to a board in which they can share it with their friends or discover new images and content.
Quick SproutÂ released an infographic packed with powerful statistics praising the power of Pinterest:
- Pinterest generates 400 percent more revenue than Twitter.
- Pinterest generates a 50 percent higher conversion rate than other traffic.
- 47% of online customers were encouraged to make a purchase.
It’s very clear that Pinterest should be considered when thinking about social media strategy; however, it’s more than just pinning images to a board. There are specific times when you should be pinning content and a slight modification of an image can lead to increased engagement.
Check out this awesome infographic below on why you should start using Pinterest in your marketing strategy.