How To: Harness The Power of Pinterest In Your Marketing Strategy

Facebook and Twitter often come to mind when thinking about social media strategy for your business; however, more and more companies are looking at Pinterest.

Pinterest is a social network that allows people to “pin” images to a board in which they can share it with their friends or discover new images and content.

Quick Sprout released an infographic packed with powerful statistics praising the power of Pinterest:

  • Pinterest generates 400 percent more revenue than Twitter.
  • Pinterest generates a 50 percent higher conversion rate than other traffic.
  • 47% of online customers were encouraged to make a purchase.

It’s very clear that Pinterest should be considered when thinking about social media strategy; however, it’s more than just pinning images to a board. There are specific times when you should be pinning content and a slight modification of an image can lead to increased engagement.

Check out this awesome infographic below on why you should start using Pinterest in your marketing strategy.


Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+


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