How To: Harness The Power of Pinterest In Your Marketing Strategy

Facebook and Twitter often come to mind when thinking about social media strategy for your business; however, more and more companies are looking at Pinterest.

Pinterest is a social network that allows people to “pin” images to a board in which they can share it with their friends or discover new images and content.

Quick Sprout released an infographic packed with powerful statistics praising the power of Pinterest:

• Pinterest generates 400 percent more revenue than Twitter.
• Pinterest generates a 50 percent higher conversion rate than other traffic.
• 47% of online customers were encouraged to make a purchase.

It’s very clear that Pinterest should be considered when thinking about social media strategy; however, it’s more than just pinning images to a board. There are specific times when you should be pinning content and a slight modification of an image can lead to increased engagement.

Check out this awesome infographic below on why you should start using Pinterest in your marketing strategy.