February 7, 2013 by Contributor - 0 comments
Even as social media is a ever-growing force in our pop culture landscape, many businesses are still hesitant to tap into its full potential. You probably already know how important it is to build, protect and monitor your brand. However, you may be surprised that social media can help you keep an eye on what people are saying about your brand, and stay sane, too.
Although there are plenty of fee-based services that give insight into what’s being said about your brand, you can make good progress by using free tools. To succeed, strive to work smarter, not harder.
Google Blogs is an excellent starting point. Instead of sifting through thousands of blog pages and trying to spot a mention of your brand, use the filters offered by Google Blogs. There, you can set parameters so you’ll get an e-mail alert whenever a blogger mentions a brand, or any other specified words.
Although Facebook, Twitter, Pinterest and LinkedIn have emerged as social media frontrunners over the past year, more destinations are popping up rapidly. If you’re not careful, you could easily spend hours each day just checking into the major social media websites to see if someone’s discussing your brand.
There is an easier way, and it’s called Social Mention. Like the tools offered by Google, this website allows you to search for certain terms, such as a brand name, or phrases associated with your products. However, it also allows you to hone in on the major social media websites that have become so engrained in our daily lives, plus other popular websites such as YouTube and Yahoo News. Select to search all websites at once, or narrow down to a select few.
Although content is important, you also need an understanding of who is sharing your content, and where. Google Analytics gives a visual breakdown of how people are consuming whatever you broadcast on the Web. This information is crucial in helping you choose topics for a business blog.
If you’re involved in selling Mustang accessories, for example, you might want to experiment with posts that are strictly meant to inform, versus those that encourage participation from readers. There’s value in telling customers how to get great deals on Mustang gear, but it might be fun to encourage them to discuss the size of their own collections.
By measuring the number of “Likes” that your posts get on Facebook, or looking at the number of times that readers share content with their friends, you can learn which topics are considered most interesting.
Brand monitoring is essential to the prosperity of any business. When you understand someone’s perspective, you can have a clear picture of your brand’s strengths and weaknesses, and are better able to keep business strong through unstable economic conditions. Get started today and discover that these principles aren’t complicated, but they can be effective tools for gauging how you’re performing in a competitive marketplace.
Adrienne is a blogger and aspiring writer. When she’s not blogging about tech and social media, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.