The Psychology of Sharing: What Kind of Sharer Are You?

Since the dawn of the internet, people have been sharing digital nuggets of information, insight and entertainment. The act of sharing has become second nature. But have you ever stopped to ask yourself why?

Why can’t I stop myself from forwarding this viral video to everyone I know? What is it about this list of “Top 10 Business Trends for 2014” that compels me to post it on Facebook?

Well, we looked at some research done by the New York Times and found that different people share for different reasons. In fact, there are six different types of sharer.

What to know what kind of sharer you are? Take the quiz

psychology of sharing

[ via StatPro ]


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