Tweet #evolove with what you love. That’s what Spint, a mobile network, wanted the public to do in a recent social media marketing campaign. The company wanted to promote their new EVO and highlight how the phone could help you do what you love.
New York is known for having lots of things to do and things to love. So what better place to feature their new campaign. The company took over a couple billboard spots in Times Square New York and asked people to tweet with the #evolove to get a live answer from Sprint and get featured on a billboard in Times Square.
“The creative for this campaign evokes an emotional response from the viewer,” said Caralene Robinson, vice president-Brand Strategy and Marketing Communications-Sprint. “The HTC EVO family of phones has a loyal following with millions of fans. They love their EVO devices.”
This campaign definitely caters to a couple core emotions. Great marketing and superb campaign!
Advertising Agency: Leo Burnett, Chicago, USA
Creative Directors: Colin Selikow, Vince Cook
Art Directors / Copywriters: Pablo Jimenez, Doug Burnett
Published: June 2012