Pepsi wanted to create a new way of sampling. An easy way to engage with consumers and know who is liking and drinking our product at the same time. That’s where the Pepsi Like Machine comes in. Pepsi teamed up with the wonderful people over at TBWA Brussels to create this unique vending machine.
This vending machine doesn’t accept money, only Facebook Likes. Basically all you have to do is like the page on your smartphone (or on the built-in touchscreen), then select which kind of Pepsi you want. It’s just that easy!