TopShop is famous for their cutting edge fashion and social catwalks. This year they decided to try something new and social by creating an Instagram/Facebook powered Social Catwalk.
Unlike a normal catwalk where models strut their stuff down the runway, the Social Catwalk is powered by 5 VIP Instagrammers who went around taking their favorite snaps of unique outfits during fashion week. The 5 VIP Instagrammers’ favorite snaps were then displayed in a unique pop-up display in their flagship London store for the world to see.
People could also share their coolest fashion by taking an Instagram shot and using #TOPSHOPWINDOW