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Twitter Experimenting With Video Hashtag Ads for World Cup

Twitter has been experimenting with some very interesting changes in lieu of this years World Cup in Brazil. They’ve been experimenting with adding a little bit of fun to #hashtags such as when you use the hashtag #USA, it will automatically put a USA flag next to the tweet.

More recently they’ve been experimenting with video ads which could take Twitter advertising to a whole new level. Twitter partnered with Visa and adidas to be pioneers and test these new video hashtags.

If a person uses that hashtag #allin when composing a tweet, a video ad from Adidas will pop up.

https://www.youtube.com/watch?v=BDUIuzIwwTU

Twitter experimented with a similar feature last month for Visa in which a user would have the option to embed a Visa ad when using the hashtag #visa.

It will be very interesting to see if this catches on. The ability to automatically embed relevant media advertising into tweets could be quite useful for Twitter advertising. What do you think?

Image via Mashable

[ via PSFK ]

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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