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Clever Illusion Creates Mind-blowing Inception-like Effect

The world is turning upside down as people fall from windows and children walk up building walls. Argentine artist, Leandro Erlich, creates a mind-blowing illusion called the ‘Dalson House’ for the Barbican.

The artist actually creates a typical London building facade on the ground and uses a large reflective mirror of sorts to change the perspective. When looking directly at the mirror, it appears as if you’re looking at a weird distorted reality and provides a very unique illusion.


The exhibition is no longer available; however, we can certainly still draw inspiration from this amazing illusion! This would make for a fun street marketing campaign.

Erlichs-Dalston-House

Dalson House 1 Dalson House 2 Dalson House 3 Dalson House 4

[ via Viral Nova ]

Written by Ryan Lum

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+

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