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    True hard guerrilla for organ donors

    In a live experiment in Germany, people in a station are confronted with a patient, who is waiting a bit longer than just for the next train: for a life-saving organ! In Germany patients have to wait so long, that three of them pass away every day. And all because too few of us have […] More

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    World’s Largest iPhone Controlled Racing Game

    Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. The billboard can be controlled via an iPhone after they register with the “Hyundai Race” and download the app. Once controlled, the user can steer the Velostar hatchback car by tilting their phone left and right. Movement is then detected […] More

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    10 Amazing Projection Mapping Examples on Cars

    3D Projection mapping is undoubtedly a widely used component that makes up a guerrilla marketer’s arsenal. It’s highly engaging and has the potential to reach a very large audience. If done correctly, it can be memorable and it will definitely be shared throughout social networks. Today we take a unique look at this marketing concept […] More

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    Chevrolet Sonic Bungee Jumps in Social Campaign

    General Motors decided to take a social approach to launching their new 2012 Chevy Sonic by sending the car off a 100-foot structure. The social campaign urged users to log into LetsDoThis.com and click a button that would get the car closer and closer to the edge. It took over 2.4 million clicks but one final click […] More

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    QR Codes Seen from the Sky in Google Maps

    Phillips & Co. says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.” Google recently announced on Wednesday that the app has been […] More

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    Life Less Serious Street Art Promotes Lollipop Company via Street Art

    A wonderfully documented guerrilla street art campaign to help reinforce the brand motto ‘Life Less Serious’ for lollipop company, Chupa Chups. Nothing screams childhood fun like sidewalk chalk! Chupa Chups is all about a ‘Life Less Serious’.  To emphasize this, we set out to create a huge piece of colorful sidewalk art in the middle […] More

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    12 Inspirational Guerrilla Marketing Examples

    Today, let’s take another look at some really inspirational guerrilla marketing examples. I found that all these were very creative in their implementation and were worth posting up on the site. Below you will find 12 inspirational guerrilla marketing examples. Let us know which one is your favorite and why by commenting below!     […] More

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    Arno Turbo Silence Fan: Maximum Wind Power

    In the summertime, temperatures in Brazil reach 42 degrees Celsius. Consumption of fans increase by 70 percent. The challenge was how to make Arno fans stand out in the point-of-sale? By use of the products main benefit: the power. This is a wonderful campaign by Publicis in Brazil in which the company placed an automobile on […] More

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    Interactive YouTube Video Lets You Take Control

    This is an interesting YouTube video from the Coca-Cola company for their Sprite Zero drink. Coca-Cola has done really creative guerrilla campaigns in the past that usually reached the offline audience. This campaign explored the opportunities with interactive YouTube campaigns. Using keyboard keys 4 through 9, you can replay the skateboard tricks, skip others, and […] More

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    Does Sex Still Sell? The Axe Campaign Strategy – Larissa Riquelme

    AXE, a company known for their sexy advertising campaigns, has done it again with their latest unconventional marketing campaign.  The principal challenge was to stand out during the World Cup 2010 Season with a very low budget. The objective was to create free press by highlighting the brand and making it possible to reach everybody’s […] More

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    Global Angels: Help Someone Far Away

    Everyone helps someone nearby, not everyone helps someone far away. This was the premise of success for the Gold Young Lions winners in Film at this year’s Cannes International Festival of Creativity, Omar Sotomayor and Gaston Soto of Lapiz USA, Leo Burnett’s independently operated Hispanic advertising agency. In under 60 seconds with no more than a Nokia N8 camera, […] More

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