10 Amazing Projection Mapping Examples on Cars

3D Projection mapping is undoubtedly a widely used component that makes up a guerrilla marketer’s arsenal. It’s highly engaging and has the potential to reach a very large audience. If done correctly, it can be memorable and it will definitely be shared throughout social networks. Today we take a unique look at this marketing concept where we focus in on a certain industry: automotive. Here are 10 amazing projection mapping examples that have been performed on cars. Let us know which one is your favorite by commenting below.

1) Lamborghini Projection Mapping

One of the world’s most elite cars recently became a canvas for The Media Merchants, who produced an exclusive audio-visual projection mapping event centered around the Lamborghini Reventon.

Projection Mapping: The Media Merchants
Creative Technical Director: Anthony Diehl
Technical Coordinator: Jordan Ciurcovich
Animation Director: Stuart Langfield
Sound Design: Mitch Lee for Redemption Audio
Post Production: JUMP Studios
Videography: Perfect Pictures, Van Media
Director of Photography: Dan Dumouchel
Lamborghini Reventon: SR Auto Group

2) Toyota Auris Hybrid Projection Mapping

An extraordinary projection mapping event, for an extraordinary car.
Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive.

To find out more, visit http://www.getyourenergyback.co.uk

Filmed on location in Shoreditch, London on 22 September 2010.

3) The Infiniti Journey of Inspiration 2009 by Klip Collective

4) Indian Projection Mapping Example

The car was mapped using multiple projectors.Thanks to Hippo Media Server – the worlds favorite tool for Projection Mapping. The Hippo is now available in India through M Audio Visual and Transhuman Collective – the frontrunners in Projection Mapping in India tested it exclusively.

5) Audi A1 Car projection mapping

Audi Car Design Awards 2011 . Car projection by Radugadesign.

6) Hyundai Accent 3D projection mapping

Probably one of my favorite car projection mapping examples. It truly highlights their slogan, “New Thinking. New Possibilities.”

7) New Peugeot 308. Car Projection Mapping

8) Chevrolet New Captiva. Interactive mapping by Lumina Motion

9) Audi A6 projection mapping presentation by Deeplook

AUDI A6 projection mapping presentation from deeplook.ru on Vimeo.

10) Range Rover Evoque video mapping

BONUS) Toyota Auris ‘Get Your Energy Back’ 3D Projection Mapping by Superglue

An extraordinary 3D projection mapping event, for an extraordinary car. Relive the story of a car which recycles energy as it drives – the Toyota Auris with Hybrid Synergy Drive. Filmed on location in Shoreditch, London on 22 September 2010.

Scratch Simulating Stickers Save You Money

Sprayglo Scratch Sticker Ambient Marketing

Sprayglo Scratch Sticker Ambient MarketingImagine coming back from a quick errand to find your brand new car scratched! You quickly check the windshield to see if the culprit left a note. Nada!

Upon examining the scratch in closer detail, you notice this is no ordinary scratch. It’s actually a coupon from Sprayglo® Auto Refinishing and Body Repair!

I’ve always been a fan of creative uses of stickers in guerrilla marketing. That’s why I was so thrilled to hear about this guerrilla marketing example from Sprayglo®. They took this concept and really ran with it and even incorporated QR codes!

Take a closer look at that Scratch from Sprayglo®

TALLAHASSEE, Fla. – Sprayglo® Auto Refinishing and Body Repair has flexed their marketing muscles as many cars throughout Tallahassee have fallen victim to scratches on their vehicles. These “scratches” are really a result of a marketing technique made famous on youtube.com, where an insurance company used similar “scratches” to promote themselves.

The “scratches” by Sprayglo® are really static clings used to grab the car owner’s attention. The clings are designed to do a number of things. They initially introduce the presence of Sprayglo® by informing the car owner that if something like a scratch did actually happen, Sprayglo® will be there to help. Lastly, the cling serves as a $100 off coupon on the next paint job or body repair.

“People love their cars, and they get upset when something happens to their car,” Said Stuart Damron, Sprayglo’s Owner, “We are here to help people fall in love with their car again.”

“We took the scratches to Governor’s Square Mall, where we had to evade mall security. In addition to the mall, we took the scratches to Florida State University, where we “scratched” student’s cars. Those who caught us placing the stickers seemed more interested than annoyed, and some people even asked for a cling or two to trick their friends,” said Eileen Perez, Public Relations Manager at Sprayglo®.

The Sprayglo® team has been running around the town strategically placing these creative sticker coupons.

“We wanted to target people with cars that looked like they needed a paint job, so we looked for cars with cracking paint or faded color. I feel that the campaign has been a success. Sprayglo® in Tallahassee has just been moved to a new location, and these clings have just created that awareness. We want Sprayglo to be the first thing people think of when they want to paint their car,” said Perez.

In any good guerrilla marketing campaign, there are also bound to be some challenges.

“Our biggest challenge was trying to put the scratches on without someone getting angry with us about putting something on their car, but fortunately that didn’t happen. Like I said previously, people were more curious about the scratches. Another challenge was that we realized that these clings would not stick well on a dirty surface, so many cars has to be wiped with a clean rag before the clings could be placed,” said Perez.

“Also, we used static clings, with NO adhesive, so there would be no residue left on the cars, and they could even be re-applied,” said Perez.

So hopefully the next time you see a scratch on your car, it will actually be a coupon from Sprayglo®!

Sprayglo® Auto Refinishing and Body Repair is located on 3702 Northwest Passage, off of Capital Circle NW by the Home Depot. To find out more about Sprayglo Auto Refinishing and Body Repair, call (850) 692-3423 or visit www.Sprayglo.com/tallahassee .

Sprayglo Scratch Sticker Guerrilla Marketing