When we think of bus stop advertising we usually default to thinking about those digital or traditional billboards on the side of the bus stop shelter that rarely catches your eye. Sure you might take a look as you’re walking by or read it while you’re waiting, but you’re only doing it because it’s there and not because it’s particularly engaging.
Bus stop shelter advertising doesn’t have to be dull. It can be quite fun and exciting if done right! Some of the best bust stop shelters are ones that are highly interactive. People just sit and wait for the bus and it’s a great time to reach new markets! To help inspire you and get the creative juices flowing, here are 61 delightfully creative bus stop shelters that totally rock!
Waiting for the bus is rarely a fun use of your time, unless you’re waiting in one of these cool bus stop shelters. Below are 48 fresh and creative bus stop advertisements that will make waiting for the bus a lot less painful. Some of these advertisements are pretty interactive which makes waiting for the bus actually fun. Brands will even completely transform a bus stop shelter to provide a very unique experience.
Although bus stop advertising isn’t always the cheapest form of advertising, these bus stop shelter designs and ads will hopefully get your mind going and inspire you on ways to think outside of the box.
We love seeing creative bus stop examples, and this one is definitely out of the box! A couple changemakers decided to work together and create a bus stop that actually spelled out the word bus.
BUS is 3 large wooden sculptures that stand at least fourteen feet tall and seven feet wide. It was built to be a fun place to actually enjoy waiting for the bus.
The letters are made with wood and steel and can accommodate two to four people each.
The art project is supported by Creative Alliance and Southeast Community Development Corporation in conjunction with the Baltimore Office of Promotion and the Arts, the European Union National Institutes for Culture (EUNIC), and SPAIN arts & culture. It is part of the initiative TRANSIT, Creative Placemaking with Europe in Baltimore.
Art is a dying cause. I’ve heard it too many times.
If we go by the sheer commercial power of art nowadays then, yes, art is undoubtedly dying. Only the rich can afford art and that group is shedding off members. There are those who refuse to bend and insist on keeping that stature of art. It is for the elite and they want to keep it that way.
However, opening art to the greater public has benefits for both art and the public. It allows art to thrive and gives the public an extra avenue to grow. It is mutually beneficial.
That’s why the latest promotional tactic used by the Museum of Contemporary Art Chicago to promote their newest exhibit, “The Way of the Shovel: Art as Archaeology” is not just brilliant but also necessary.
Scratchers
They posted ads on different bus stops around Chicago. These ads may be scratched off to reveal an artwork underneath. Printing firm Classic Color helped to make it possible. It simulates those lottery tickets that people scratch in the hopes of finding the winning number. This stunt, reveals a copy or image of the artworks that will be found in the exhibit.
As a bonus, the artwork glows at night which calls even more attention to it.
Getting to the Level of the Public
The advertising tactic allows art to get to the level of the public. They spoke the language of the street and scratching is something the street knows well. It was something they knew how to do and understood. Only this time, the big prize is the artwork.
Scratching also follows a now fundamental component in creating a buzz around a product, engagement.
Art is can be alienating because it is very passive. There isn’t much you can about a painting but look at it. There isn’t much you can do about a movie but watch it. There isn’t much you can do about a song but listen to it.
This promotional tactic allowed the public to interact with the art without violating it. For once, they aren’t just presented with it and have noething to do but look at it.
We Need More of This
The public is in dire need of some real art and art needs to expand. Marketing stunts like this is a great way to compromise. It doesn’t violate the integrity of the art but it still allows people discover it.
It’s a mandatory question for any marketing campaign. It is what will set the direction of the campaign and it is what will set the metrics by which its success will be measured.
The campaign of The Wolf of Wall Street understood that well.
Thesis of the Movie
It’s not one of those movies that stand for some moral cause. It’s a very apathetic film. It puts the audience in a helpless point of view. It simply watches the stinking culture of money, all sorts of crazy stunts people do to get some and how having it changes people and how they perceive the world.
It takes no stand, no judgment, no statement… not even an allusion on whether or not what it portrays is wrong or, at the very least, has an acceptable excuse.
It shows its truth, no more, no less.
Public Perception
Not everyone agrees with the approach and it was expected. They showed drugs, sexual experiments and used animals beyond what is socially and politically acceptable. Many were offended and even more took it personally.
What many don’t realize is that the it is the exact reaction the movie is going after. They don’t intend for people to feel disdain or empathy. The movie simply wants people to react according to their own moral and intellectual standards.
Appropriate Marketing Tactic
With a movie that does not make a stand on moral or political standards, it is but fitting to create a marketing campaign that is consistent with the tone of the movie.
Rob Moore, marketing manager Aus/NZ Roadshow Films and Max Eburne, general manager of sales and marketing at JCDecaux Australia joined hands to create the most “offensive” out of home movie poster.
They filled several bus stop panels with a photo of Leonardo De Caprio and real $100 bills. They deployed security staff to guard the panels.The bills float with the help of a fan underneath. During nights, the cash is removed.
What is worth noticing is that fact that they chose to put these Out Of Home Marketing materials in places that cater to the working class, those who need the cash that’s within their reach but can’t get.
To some, the whole tactic is arrogant. Why use real money as an advertising material meant to be seen by those who would do anything for that money? They may be right but it doesn’t change the fact that it is the whole point of the movie.
It shows people the culture of money, judgment is up to you.
