The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
If you haven’t heard, Facebook recently released the Timeline update for brands and companies. As of Wednesday, brands have been given the opportunity to opt in to the new redesign and explore the new features. If you’re unfamiliar with the new features, here is a brief breakdown: 1) Updated Look Mimics Timeline for personal pages […] More
TED is a nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Every year the nonprofit challenges companies to “communicate ideas with their consumers in the same way that TED wants to communicate with its […] More
It’s wednesday afternoon. Normally you’d have to work but you’re sitting at home, sick and miserable. The flu caught you… You didn’t sleep all night, yet you aren’t tired. You go downstairs and put on the televison. Nothing is on.. except those extremely annoying TV shopping shows.. But wait until you see this parody featuring Jamie Pressley […] More
Ad agency Mullen chose to focus on Zappos’ famous customer service for their new ad campaign. The twist is, behind the puppets and comedy are recordings of actual customer service calls. Mullen’s making of video explains how they basically pranked Zappos to get the audio for the ads. The results are funny, fresh, and true to the […] More
Advertising for Peanuts recently highlighted a bit of German guerilla marketing aimed at promoting Braun’s Silk-Epil hair removal product. The righthand side of the image shows a Braun model walking around a shopping mall with (Braun-branded) helium balloons hoisting her skirt above her head, revealing her Braun-smooth legs that are simply, “too pretty to hide.” At […] More
Lektorat Winkel: Magic-Stamp Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp […] More
Fitness First is Berlin’s biggest chain of gyms and it was looking to attract new members on a very low budget. People tend to go to the gym to burn off excess calories. So Fitness First decided to target people where they are consuming those excess calories – in restaurants. Fitness First realized that people […] More
I thought I saw them all until I’ve seen these. Below are 35 guerilla marketing examples I have not seen before! All these guerilla marketing examples are very well done… I wish I thought of them! More
“The shape and text was created by power-washing filthy sidewalks using a large stencil form. [..] Sidewalks are usually very filthy and just the thought you could make your point by creating a clean spot instead of a dirty one is one to cherish. This is a form of non-destructive guerrilla marketing in it’s purest […] More
How many different ways can you upcycle a dumpster? In a project called ‘Skip Conversions’, eco-conscious artist Oliver Bishop Young proved that what used to be grimy, unsanitary trash receptacles can be transformed for a myriad of uses including swimming pools, skateboard ramps, gardens and even public toilets. The Goldsmiths University graduate created a stunning […] More
This creative guerrilla campaign promotes the heartburn medicine, Pepto-Bismol. The campaign uses washing machines at laundromats to show the midsection of various people suffering from heartburn pain, with the washing machine window forming their tummy. The image is coupled with the slogan, “No matter what you throw in your stomach, Pink’s got you covered.†I […] More
Ad Agency: Leo Burnett, Italy Creative Director: Licia Martella Art Director: Hilde Capra Photographer: Daniela Dirienzo Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up […] More