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Neutrogena has decided to promote its suncream product in a creative and fun way, by launching a sea radio station! Neutrogena has decided to think differently in order to appeal to the beachgoers of San Juan in Puerto Rico and that’s why they were looking for something that would fit perfectly in the summer spirit. […] More
When a video with a title like “The First Wireless Bungee Jump” starts making waves online, you just know you have to check it out. There’s a lot happening in this little video, which is actually an advertising mockumentary for IKEA, that makes you question where reality stops and fantasy begins. So, is this really […] More
“It Cannot Be Fashionable” As part of the International Campaign of 16 days of Activism against Gender based violence, N’weti and DDB Mozambique partnered up to create a different fashion show during this year’s Mozambique Fashion Week. This show closed the campaign that happens every year from the 25th of November to the 10th of […] More
This past Christmas LOT POLISH AIRLINES partnered with DDB Warsaw to put the whole World under mistletoe. The custom of kissing under mistletoe is quite well known throughout the world; however, it’s quite new in Poland. LOT Polish Airlines wanted to share the love and bring people together. SEE ALSO: Coca-cola Takes over Airlines in Latest Guerrilla Campaign […] More
Summer in Stockholm is a time where a lot of young folk spend outdoors at parks and music festivals. It’s unfortunate that during this time, there is a lot of trash and litter. McDonald’s with the help of DDB Stockholm created a campaign to help encourage individuals to pick up their cans for recycling in […] More
Sometimes the smartest examples we see of guerrilla marketing is a brand that takes something small and advertises it in a big way. Sometimes, this is as big as a Times Square billboard with an unusual twist, but when it comes to guerrilla marketing it’s often something smaller, more unexpected, and totally suited to the […] More
What’s on your bucket list? For Nkaitole, a 4-year-old Maasai boy from Kenya, it’s the little things such as seeing the ocean, getting his first kiss and flying in an airplane. DDB New York and the clean-water organization WATERisLIFE partnered to create this wonderful campaign video as part of WATERisLIFE’s on-going #FirstWorldProblems campaign. The “Kenya Bucket List” video […] More