The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
On April 10th, Turner Television Network station, TNT Benelux brought a dramatic surprise on a quiet square. The TV station placed a red button in a quiet square in Flanders in Belgium. A flashy arrow hovered above the button that said, “Push to add drama.” Of course very few would even consider it as most […] More
You’re walking down the street and you notice a pop-up tent on the side of the walkway giving out free samples of their product. Naturally you’re compelled to check it out. I mean, what’s the harm in just taking a couple seconds to try out some free product? Little did you know, you’d be in […] More
Street art is a visual art form that is done in the public streets. Often unsanctioned art that is done anonymously by a street artist. This form of art is often related to forms of graffiti artwork, sculpture, stencil graffiti, sticker art, wheatpasting and street poster art, video projection, art intervention, guerrilla art, flash mobbing and […] More
You’re walking down the street enjoying some fresh air when all of a sudden a man breaks out singing and dancing. No, it’s not a crazy homeless man this time. The next thing you know, you’re surrounded by individuals joining in on the singing and dancing routined. You’ve just been flash mobbed. Flashmob marketing is […] More
When flash mobs first became part of popular culture in 2003, they were deemed unique, creative and cost effective. Get a large group together and perform a simple act in a public location. Eight years later and it could be argued that none of these three characteristics can be associated with a flash mob. Flash […] More
Step 1: Find a leader that doesn’t mind standing out and being ridiculed. Step 2: The action or message of the leader needs to be easily understood Step 3: Accept and nurture early adopters as equals so that it is more about the movement rather than the individual. It’s about them. Step 4: The movement […] More
I sat back in anticipation, but nervous, extremely nervous. It was 8.55pm and I was sure that in 5 minutes time I was going to start viewing the final nail in the coffin for all things Flash Mob. If you didn’t watch Howie Mandell’s new programme Mobbed then I can tell you, it was an […] More
Passangers arriving at Heathrow Airport Terminal 5 were given a welcome that they would not soon forget. A flashmob of talented vocalists set the soundtrack for this T-Mobile promotion that is nothing short of infectious. The use of flash mobs have been used by marketers since the first flash mob in 2003. For those who don’t know […] More
This week I wanted to bring your attention to this idea of flash mob marketing. If you are unfamiliar with the concept, Aflash mob (or flashmob) is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then disperse. The term flash mob […] More