Over 33 million people in the World are HIV positive. More than 2 million people die every year as a result of the AIDS virus. But still the Catholic Church has not given up on their negative stance toward condom use.
Jugend gegen AIDS creative a new social initiative in order to send a message to the Catholic Church that cannot be ignored. They placed the Virgin Mary inside an enclosed box and for every Facebook “Like” on the Jugend Gegen Aids Facebook page, the Virgin Mary will shed a tear. As more people “like” the page, more tears will fill up the box, slowly drowning the Virgin Mary. The only way to release the water is when the Catholic Church “pulls the plug.”
On youtube, the video received many negative comments which brings a very interesting question. Does this campaign go too far? We’ll let you decide. Let us know by commenting below!
Phillips & Co. says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.” Google recently announced on Wednesday that the app has been downloaded 1 billion times. Phillips plans on placing QR codes on buildings to be seen by airplanes passing by and also by those using Google Earth and Google Maps in Earth view.
Phillips reported that the whole process will set you back $8,500 plus a recurring $200 support fee. Those charges include creating the QR code and installing it. It takes about a year for the code to show up on Google Earth.
Is this a good use of marketing dollars? Well it certainly created buzz around the concept but will it reach the audience?
We love street art. Why? It’s generally low cost and has the ability to have high impact. If it is done correctly, it can reach a wide audience and gain a lot of publicity. One artist that comes in mind would be Banksy. Today, let’s continue that theme of street art and I’d like to introduce a new street artist. OakOak is a french artist who likes to play with urban elements. A lot of his work revolves around fictional characters seen in urban settings. Now imagine using the technique to market your next big idea! Let us know what you think by commenting below.
Here are some really creative examples of ambient advertising / outdoor marketing. Some of these are more extreme than others; however, they are all really interesting examples of creative advertising. “Ambient advertisements are effective means at pushing a brand message in front of consumers and can develop even better top of mind recall within target audiences. This provides the ability to advertisers to maintain brand awareness created by other advertising efforts. Ambient media can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.” – Wikipedia.
Most of these examples would be a little difficult to implement for a small business with a small budget; however, we can draw inspiration from these examples. Which one is your favorite and why?
One of the latest buzzwords on the Internet is “viral video.” Viral sounds like a viral infection, so why viral? Viral, because it spreads through the web, like a virus that attacks a human body. Viral, because it spreads from one human to another. Viral, because it can cause an epidemic – remember the craze about Numa-Numa several years back?
Interestingly enough, viruses and viral videos share another common characteristic – their history. Real-world viruses first occurred naturally through evolution. They were then replicated by people in labs. The first synthetic virus was created in 2002 by synthesis of cDNA but we created a different form of virus even before that – a computer virus. In the early 1970’s the first computer virus was created by Bob Thomas. Creeper Worm as it was called, was designed to demonstrate its ability to spread on the Tenex-running computers through the Advanced Research Projects Agency Network, or ARPANET for short. The idea for a computer virus was born three decades earlier in the mind of John von Neuman, a Hungarian-American mathematician who lectured about “Theory and Organization of Complicated Automata,” which was later published as the “Theory of self-reproducing automata.” If we really think about it, the idea surfaced well before even the twentieth century. Ever since the Middle Ages, humankind has tried to devise a Perpetuum Mobile – a machine of perpetual motion.
Similarly, viral videos first “occurred in nature.” The early viral videos and Internet memes were not planned but simply happened by accident. The mid-1990s Dancing Baby created by Ron Lussier from the LucasArts, the phrase “All your base are belong to us” from a poorly translated English language version of a Japanese video game Zero Wing from 2000, and the footage from an office CCTV camera showing an angry guy smashing his computer are some of the early examples of the viral power of the Internet. It didn’t take long before marketing and video production companies realized the potential of viral marketing and started creating videos designed to go viral.
One example of a video designed to go viral was the “JK Divorce Entrance Dance,” a project in which I had a pleasure of being involved. When the original video of Jill, Kevin, and their entire wedding entourage dancing through the church aisle to the tune of Chris Brown’s “Forever” hit YouTube, it became an instantaneous hit. Within days, the team at Indigo Productions, a video production company from New York City, released a divorce spoof, complete with the bride and groom, a real courtroom, judge, and bailiffs – all played by professional actors. Choreographed to look like a natural viral video, the divorce dance became a hit in its own right almost overnight.
The Original JK Wedding Entrance Dance
The Viral JK Divorce Entrance Dance Spoof
The making of the viral video
Why would anybody go to that much trouble to create a viral video? Free advertising of course! The business brought in by all the links and traffic to the corporate website more than compensated for the cost of producing the video. No wonder then that viral video production and viral marketing in general has become an industry in and of itself. An industry that is in its infancy but is already growing, and fast.
The question now is will we draw another parallel with the original form of a virus and look for a cure? Will we have anti-viral software? Will somebody try to stop this and actually succeed? Probably not, but who knows?