The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
Björn Borg is a underwear company that prides itself on their fun & colorful design. They decided to create #unforgettablenight, a guide through nightlife around the world through an online exhibition. The site is a digital exhibition wall for nightlife photographers from all around the world and will work as a photo feed available for […] More
If you really want to make an impact, guerrilla marketing could be the best way to go. It’s one of the most popular marketing techniques out there, and if your guerrilla ad works it could just give your brand the interest it needs. Everything from flash mobs to sticker bombing stunts has been carried out […] More
Fiftyfifty is a unique gallery based in Düsseldorf, Germany, that is actively trying to help out those less fortunate and are homeless. With the help of Havas Worldwide, Düsseldorf, Germany, they were able to help the homeless in this creative marketing campaign. They turned the A/C to 8°C / 46°F to help simulate what it would […] More
“One man. One gigantic shower. One botter of Lynx shower gel and 152 beachgoers.” Lynx, well-known for their sex-sells advertising campaigns broke a record with their giant shower stunt. On August 13th, 2011 in Bournemouth Beach, England, the company set a world record for the most people showering together. “The people of Bournemouth have to […] More
Mexx, a woman’s clothing store, is opening a new store in Zürich, Switzerland. With the help of marketing agency hipeak BTL, they ran a street guerrilla marketing campaign in which they pulled people off the street for a small challenge. The agency hired several people to wear shirts with letter on them and the challenge for […] More
For an exclusive change to win tickets to the new 007 movie, Skyfall, Coke Zero placed a unique vending machine that was activated by people buying Coke Zero. The moment the person accepts the mission, the challenger is shown a countdown timer with only 70 seconds on the clock. The mission is to get to […] More
When you think about guerrilla marketing, what do you think about? Probably something low-cost, unconventional, and localized. Something that you know will make a big splash on a small budget. Guerrilla marketing is all about targeting your dollars to a great, attention grabbing, headline making, “gotta see it” campaign. The specific campaign your company uses […] More
BOLI, a new Icelandic beer is on the market and was looking to get their name out to the public. What better way to do this? Well, give away free samples of the product of course! With the help of Icelandic advertising agency, ENNEMM, the new beer company set out to supply private parties with […] More
Lingerie company, Wonderbra, just released a sexy new mobile campaign that allows certain users to see what’s under the dress. Wonderbra in the UK’s new Decoder app allows people to see underneath their sexy model’s clothing to see the bodacious bras beneath. Their new ‘Decoder’ app allows users to ‘Decode’ print ads, outdoor and even […] More
What can the start up entrepreneur do to get his service based business off the ground and still keep cash flow in tow? He needs to get creative and also do some guerrilla marketing. This is perhaps the cash strapped entrepreneurs best friend during the thin start up years. However just because you don’t have […] More
While being different and bold is a highly effective marketing strategy in many arenas, when it comes to your website, it can blow up in your face. Here are suggestions for when and why it makes more sense to be bland and boring to achieve the best results. To Communicate Clearly with Web Visitors The […] More
Let’s face it, most adverts are desperately boring. They cling to the perceived rules of advertising and don’t stray from the accepted formats. We’ve all seen a normal billboard advert millions of times, why not add some spice? But every so often a maverick arrives, blazing a trail of originality and defiance. We celebrate those […] More