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    Heineken Valentines Day #dateinabox Sponsors 25 Amazing Dates Around the World

    This past Valentine’s Day, Heineken ran a fun twitter based marketing campaign called the “date in a box”. According to Heineken, a #DateInABox is a glittery red box “with an adventurous, prearranged mystery date locked inside, ranging from an improv class to a jujitsu lesson for two or couples’ tattoos.” Men simply had to tweet @Heineken_US […] More

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    Heineken: The Airport Departure Roulette Game

    As an avid traveler and adventure seeker, I absolutely LOVE this campaign. What’s more exciting than dropping everything and taking a spontaneous trip to who knows where. It’s like the feeling of throwing a dart at a map and going wherever it hits. It’s awesome. Heineken decided to set up a fun game at JFK […] More

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    Heineken Creates ‘Smart’ Beer Bottle

    Every digital marketing campaign is starting to look the same. You like it on facebook, you retweet it, you watch something on YouTube, you interact and you download something. As a marketer, you always want to stay a step ahead of competition. You want your next campaign to break new grounds. That doesn’t always happen […] More

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    Break the Ice with the Heineken U-Code

    It goes without a doubt that we’ve seen some very creative QR code examples over the past couple months. We have seen QR codes on food, on packaging and even QR codes on dog collars! Using a QR code can be a great way to marry mobile marketing strategy with offline media. All a person […] More

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    Heineken – Bringing the Party Offline, Online

    This was a very interesting campaign concept that was created as a student project. Although it is not an implemented campaign, it is very interesting that it would make integrate social media with a real life social situation. The concept is based on opening a bottle with a specific bottle opener that would in turn […] More

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    The Making Of Heinekens Amazing Soccer Swindle

    If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at the same time as a crucial Real Madrid vs. AC Milan game on October 21, there was no chance that […] More