The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.
Viral marketing is a new term that first flourished in the internet around the 90s. Although it is derived from viruses which are something people definitely avoid getting at all costs, our technology savvy generation is informed of its meaning due to constant exposure. Older folks should be more familiar with its predecessor, the word […] More
Today a world record was set for the highest skydiving jump by Austrian extreme athlete Felix Baumgartner. A couple days ago the just was thwarted by high-winds, but today the skies were clear. What was a huge record for the books was also a huge hit for energy drink company, Red Bull. The company engaged […] More
BOLI, a new Icelandic beer is on the market and was looking to get their name out to the public. What better way to do this? Well, give away free samples of the product of course! With the help of Icelandic advertising agency, ENNEMM, the new beer company set out to supply private parties with […] More
Sunday, October 14th, Extreme athlete Felix Baumgartner hopes to make a second attempt to become the world’s first supersonic skydiver with a 23-mile free fall over New Mexico. Baumgartner was forced to abort his mission this past Tuesday due to high winds. He is hoping to become the first skydiver to break the sound barrier […] More
What can the start up entrepreneur do to get his service based business off the ground and still keep cash flow in tow? He needs to get creative and also do some guerrilla marketing. This is perhaps the cash strapped entrepreneurs best friend during the thin start up years. However just because you don’t have […] More
Let’s face it, most adverts are desperately boring. They cling to the perceived rules of advertising and don’t stray from the accepted formats. We’ve all seen a normal billboard advert millions of times, why not add some spice? But every so often a maverick arrives, blazing a trail of originality and defiance. We celebrate those […] More
As always, we are addicted to street art. Why? It’s low cost but can have a big impact. It’s creative. It’s fun. It’s unique. Although this form of art has been increasingly been adopted for use in advertising; it still remains a label often associated with artists who wish to keep their work unaffiliated and […] More
These viral campaigns went over the top and, sometimes, away from their usual brand image just to get people to talk about their brand.
However, for every real and valid marketing stint, there are about five that are fake. These are campaigns or stunts that lead people to believe in one thing only to deliver another. They make false promises or give false messages.
Often, these false viral campaigns ride on the shock value of their message and succeed in actually getting some attention. The question is whether or not the shock value and eventual revelation do the brand any good. More
I wouldn’t exactly call QR Codes a cool advertising tool. It’s a group of black blocks put together. It’s so… unsexy but when you create a QR Code and asked someone to sky dive to scan the code while he is freefalling, now THAT is one heck of a cool campaign. The Campaign Details Børkop […] More
What better way to promote a new album single than to introduce it to the club scene on a popular night? That’s just what Waxdolls did to promote their new single, Brain Pop. Their strategy? Gain a crowd, create a dance-off and gain some new listeners. This campaign definitely left onlookers wondering, “What was the name […] More
Guerilla marketing is to come up with a marketing and promotional campaign that is creative, original, affordable and most importantly east to carry out. it is done with an intent to promise your existing customers as well as prospects only what you can provide but also giving them something more than what you committed originally to them. If all of this goes well, you will be able to drive more and more customers to your business which will eventually lead you to have increased sales and grow your brand easily. More
What would you think if you saw what looked like three human beings flying around your city? In order to promote the upcoming film, “Chronicle”, advertising agency Thinkmodo in NYC created 3 human shaped RC planes and flew them around New York City to give the illusion that people were flying around the city. The […] More