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    IKEA Rock Climbing Wall Scales New Heights

    Ikea continues to stun the advertising world with their creative marketing campaigns. There has been the incredible instagram website take over and their excellent billboard tactics. Ikea’s latest Guerrilla marketing campaign is in Clermont Ferrand France where they have constructed a 30 foot high rock climbing wall in front of the Clermont Ferrand Cathedral. Not only […] More

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    Hypnotist Performs Time Travel Experiments in IKEA

    It is often very challenging for established companies to make a noticeable impact with their advertising that both inspires their existing audience and encourages more people to choose their products. This is especially true for a company like IKEA, which releases a large number, and variety, of different commercial material every year. So, it makes sense […] More

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    IKEA Creates The World’s First Website Built In Instagram

    Every now and again, a brand does something that isn’t just totally unexpected but game-changing for the world of guerrilla marketing innovation that you just know you’ll be seeing mimicked and recreated by brands the world over. This is what’s happened with IKEA’s recent advertising campaign for their PS 2014 collection, imagined by Russian ad […] More

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    IKEA’s Genius RGB Billboard is Freaking Amazing!

    This one is pure genius… half the time. Ikea’s RGB Billboard pulled one of the most creative and innovative Out of Home advertising thus far. This isn’t really surprising coming from Ikea. They have been consistent in creating and coming up with some of the best and most creative Out of Home and digital marketing […] More

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    The Occupy IKEA Marketing Strategy

    The Occupy movement is a protest movement against social and economic inequality, its primary goal being to make the economic structure and power relations in society fairer. Local groups often have different foci, but among the movement’s prime concerns is the claim that large corporations and the global financial system control the world in a way that disproportionately benefits a minority, undermines democracy and is unstable. Taking this concept, one […] More

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    IKEA’s New Mobile Application Makes Catalogs Interactive

    IKEA has shown a lot of courage and boldness in their marketing and advertising but they are also practical which is exactly what their brand stands for – practicality and boldness. This year, IKEA decided to turn a perpetually boring sales material like a catalogue to a genuine customer experience. By using available technologies, IKEA […] More

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    IKEA Follows Banksy and Turns to Graffiti Street Art

    You know the best way to make your ad cool? Thrash you own ad. Okay, that’s overshooting it a bit. What I’m trying to say is take something cool and kick ass, like Banksy, and use that to thrash your own ad. Ikea, a brand that sells mass produced pieces of furniture with earth-tone colors […] More

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    IKEA Creates A Well Furnished Porta Potty

    “Let them experience our product.” That’s one of the most popular line you will hear from a client [and from an advertising agency]. Anyone working in the advertising industry would tell your that. They know that letting the customers try their product beats the hell out of showing hero shots accompanied with smart taglines. The […] More

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    IKEA Creates DIY Sewing Kit to Create iPad Compatible Gloves

    IKEA Norway recently wanted a new and creative way to launch their new iPad version of its catalog. The main problem was that Norwegians loved bundling up due to the cold weather which made it difficult for them to use a touchscreen. With the help of agency SMFB, they introduced a new IKEA product called BERÖRA (which means […] More

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    IKEA France Pops Up Apartment In Paris Metro

    IKEA France recently ran a social campaign on their Facebook page promoting a unique contest where those who have ‘liked’ their Facebook page can win an evening in their popup IKEA furnished apartment in the Metro Auber station. The apartment will be available on Friday, January 13th and Facebookers have till the 10th to enter the […] More

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    What is Guerrilla Marketing?

    Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the idea that’s being marketed memorable, generate buzz, and even spread virally. The term was coined and […] More