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It’s not unusual for a movie or TV show to have a huge marketing campaign, especially something creative involving online promotions with the hopes of going viral at some point. As with any type of marketing campaign, there are times when good intentions simply fizzle out with lackluster results. Sometimes the culprits are easy to […] More
We’ve been seeing some wonderful marketing stunts to promote the movie, Carrie. Here is another one that isn’t quite as elaborate, but nevertheless, still a joy to see. A couple months ago, the team partnered with an agency to pull a prank on coffee shop patrons in which they faked a person having telekinetic power. […] More
Wondering how to make customers keep coming back to you for products or services? You are not alone! Most businesses think hard about retaining their customers for as long as they can. But it’s quite difficult, especially because of cut-throat competition. Customers have not only become brand conscious but they are looking for products that […] More
You’re going to hate me for saying that people won’t usually go out of their way to do something just as so they could make a donation to a cause. What people are more inclined to do is something that is fun. Put something in front of them that will make them smile, amuse them […] More
There are many ways to improve the marketing of your business. No matter what kind of company you have, there are effective ways to promote it that can bring you more publicity and customers. Let’s look at a few tips for getting the word out about your business. Be an Active Networker We have all […] More
Coca-cola believe that meals should be eaten together, rather than in front of a TV. Coca-cola, McCann Erickson and MRM Worldwide Romania set out to change this. The team created a very unique TV ad that pulled in live tweets to invited someone to a meal on national television. By tweeting #letseattogether, the tweet was […] More
To become a successful business, you need to have a feasible marketing plan that will attract potential customers. Without it, you are stuck with whatever it is you are doing, with the hopes that it will continue to work. But if you are looking to take your business by the reigns and get as much […] More
We’re not halfway through 2013 and already companies in the U.S. and overseas are making bold moves to reach new audiences and move ahead in each respective industry. From snarky ads to $100 million purchases, businesses owners are betting big on their new consumers in 2013. Netflix and ‘House of Cards’ Streaming services like Netflix […] More
Staying on top of your competition is about paying attention to the trends. If you can implement the latest thing before your competitors, you’ll be able to utilize the best new research and methods to reach people in our ever-changing social landscape. As you take a close look at your marketing strategy for 2013, refresh […] More
With the increasing variety of cars entering the automotive market, car companies are investing more time and energy into more captivating advertising campaigns. But simple advertising is no longer enough, to grab a consumer’s attention, the advertisement must be unique, witty, and grab your attention. Often times, famous actors will be paid to star in […] More
For every business, the marketing campaign is very much vital. So you have to make your marketing campaign for your business by following the various elements of it. Moreover, you have to apply the marketing campaign in such a way that your business can benefit from it. Since, the marketing is a communicating process which […] More
Over the course of our lives, we build loyalties to certain brands. It is a process that starts extremely early, before we have any idea what a brand is, or what loyalty means. It is a basic understanding that certain tastes, smells, and sounds are associated with feelings of comfort, happiness, and ultimately, home. That […] More