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How do you reach an audience that is not your usual target group, in a way that is also listening to their actual needs? Vodafone Romania has decided to approach the senior Romanian citizens in a very touching way! It is estimated that there are over 4 million people over 75 that live alone in […] More
L´Oréal wanted to show women the power of their product by treating them to a free makeover and a movie. McCann Mexico invited 100 women to see a movie with the condition that they were willing to participate in a makeover using L´Oréal products and be photographed before and after the film. The movie the […] More
A secret is always intriguing and manages to create a mysterious atmosphere when used in advertising. Secrets may lead to unexpected revelations tough, and not necessarily in a pleasant way. The Nobody’s Children Foundation has collaborated with the Polish advertising agency Mccann Worldgroup, creating a campaign named ‘Secret’, which took place in the Polish cinema […] More
If you’re Malaysian, 2014 has been a seriously challenging year. With the MH370 tragedy occurring in early March, and the devastating MH17 crash occurring in mid-July, the entire country has been in a state of shock and mourning. It seems like exactly the kind of topic that most agencies would shy away from focusing on, […] More
Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo. McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. […] More