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Are you bored? Get Sky Go for your mobile. What would you think if you started nodding off and suddenly heard a voice in your hear? Well that’s just what this company did. Sky Go is a tv network that just released a new mobile version of their service. To promote their new offering, they placed […] More
The success of Grindr has transformed many aspects of the viral mobile marketing campaign. Grindr represents the prevailing norm of applications accessing geo-location data, and the adaption of an old idea to fit in with modern mobile technology. The application, with its specialized market, also presents an incredible opportunity for small and mid-sized brick-and-mortar businesses […] More
Missing Children Argentina receives an average of 3 calls a day from people reporting missing children. The issue that they saw was that the people reporting the issues were not involved with the situation. So they wanted to target the right market, parents. With the help of the Argentinian advertising agency, Almacén, they placed large […] More
I wouldn’t exactly call QR Codes a cool advertising tool. It’s a group of black blocks put together. It’s so… unsexy but when you create a QR Code and asked someone to sky dive to scan the code while he is freefalling, now THAT is one heck of a cool campaign. The Campaign Details Børkop […] More
The problem about chasing metals is that it is often given to campaigns that were done precisely to win metals. Often, this means clients allow agencies to do the campaigns for the sole purpose of winning awards even when the campaign is inconsistent with their brand positioning. More
It seems quite fitting that my first article is on some of the most notable QR codes, coming so soon after our piece on QR Code Disasters. It may surprise many to know that the humble QR code has actually been around for 18 years; it was invented in 1994 by Toyota in order to […] More
On March 11, 2011, Japan was devastated by the TÅhoku earthquake and tsunami that caused large amounts of damage and destruction to the country. Since the catastrophe in 2011, Japan has lost 36 percent of their tourists. People still have a picture of a country in ruins stuck in their minds and the same goes for the web. Perhaps social […] More
Sometimes the best way to learn and improve is to analyze your mistakes. So to help you learn how best to utilize and implement QR codes, we can take a look at some REALLY bad examples of how people have used them in the past. Hopefully you can learn from these peoples mistakes! 1) The […] More
You can’t get too far these days without hearing about “Mobile Marketing.†Mobile Marketing is simple. It’s about engaging your customers and prospects on their mobile devices. It covers , QR Codes, text message marketing or “SMS,†Apps, Location Based Marketing and Mobile Websites. The fact that smartphones make up more than half of all […] More