Kit Kat Take A Break Machine Challenges You To Sit For A Minute

Kit Kat is all about getting people to take a break…a break of their Kit Kat bar. Instead of more traditional marketing methods, Kit Kat decided to take to the streets and partnered with Nasta/Ogilvy to create a unique bench challenge.

Together they created a bench that monitors how long you ‘take a break’. If a person sits for over a minute, they will be rewarded with a free Kit Kat bar. The Break Machine dispensed over 20,000 Kit Kat bars all over Paraguay. In doing so, Kit Kat reached over 600,000 people via their social media channels.

Kit Kat Break Machine

Kit Kat Break Machine 1

Kit Kat Break Machine 2

Credits

Advertising Agency: Nasta/Ogilvy, Asunción, Paraguay
Creative Director: Rodrigo Villamayor
Art Director: Sam Griffith
Account Executive: Janeth Polanco
Published: September 2015

Nescafe Uses Coffee to Create Instant Connections

Coffee seems to bring people together and that’s how Nescafe thought to turn this idea into a whole new campaign! “Instant Connections” was created by Nescafe along with OglivyOne in Frankfurt, in a way to combine coffee with personal connections, even while passing by a road.

It was another typical morning in Berlin, with hundreds of commuters waiting for the traffic light to turn green to cross the road. That’s when they noticed a new box added by Nescafe on the pavement, inviting them to push the button. Nothing was happening when they did so, not at least the commuters that were on the other side of the road press the same button, right across the street. It was when they both pressed the button that a coffee machine showed up, treating them both with a hot cup of Nescafe coffee.

Nescafe: Instant connections

The concept was rather simple, but effective. We all love coffee and we’d love to have a cup before going to work. Imagine a person’s surprise when offered this cup right on the street, also adding to that a brief encounter with the person that is ‘responsible’ for this cup, the one on the other side of the road. Just like that, people of all ages exchanged a greeting, a smile, a handshake, enjoying their cup of coffee and starting the day with the smile.

SEE ALSO: Contagious Billboard Makes You Yawn to Promote Coffee

Nescafe wanted to remind us that coffee brings us together, creating “instant connections”, as the name of the campaign indicates. The campaign did not focus on the actual promotion of the product, neither on his taste, nor of its quality. Nescafe seems confident enough about these, but they seemed to prefer to emphasise on the human element, the human connection that we all can relate to.

Nescafe: Instant connections

Nescafe’s marketing stunt is another successful case of ambient advertising, the one that seems to be effective, just because it was conceived and implemented in a creative way, comparing to the ones we’d usually expect. Apart from that, experiential marketing is always welcome from customers, linking a brand with an emotional appeal, connecting it with the feeling they experienced at the moment of the campaign. It’s not the promotion that counts in this case, but the actual experience that stays. Thus, such an ad manages to connect the customers both with each other on the road, but also with the brand, creating indeed “instant connections.”

Nescafe: Instant connections

During the day of the filming, Nescafe was happy to count 33 high fives, 285 waves, 839 smiles and “countless” conversations between the users that enjoyed their free beverage. In just one day, they inspired 318 nescafe coffee connections and that’s why they end up their campaign with:

“It all starts with a Nescafe” completing the instant connection, both with the brand, but also with other customers!

CREDITS

Advertising Agency: OgilvyOne, Frankfurt, Germany
Chief Creative Officer: Michael Kutschinski
Art Director: Garth Gericke, Klaus-Martin Michaelis
Junior Art Director: Yahao Wu
Copywriter: Hayley Chappell
Account Supervisor: Jonas Bailly
Account Director: Felix Rompis
Additional credits: Dropout Films
Published: March 2015

Coca-cola Creates First Ever “Drinkable” Advertising Campaign

Coca Cola is taking advertising to the next level, promoting Coke Zero in a sense that you wouldn’t expect! It’s not the sight, nor the sound, but the taste that is promoted on its latest campaign, creating a “drinkable billboard”!

Coca Cola along with Ogilvy & Mather created an entire campaign that you can literally drink, whether it’s on billboard, on tv, printed, or even on radio!

Coca Cola creates the first "drinkable" commercial!

In order to make more people to try Coke Zero, they built a billboard that serves the drink to thousands of fans. Their goal was to pour Coke Zero to a wide audience all over the country, creating the first “drinkable commercial”.

How do you create a “drinkable commercial”?

A drinkable advertising creates the illusion that you actually taste the campaign and that’s why they collaborated with Shazam, helping the audience enjoy a Coke Zero with the help of technology. By “Shazaming” the ad, viewers see Coke Zero pouring in the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed on big retail stores across the US.

SEE ALSO: Coca-Cola Wish Booth #WishUponACoke

This concept worked whether they were at home, at a concert, or even among 80 thousand people! And in the case that there was only sound, like a radio spot, they were still able to use Shazam, listening to the sound of the Coke Zero pouring into the glass, earning their free drink. Even a tweet that poured Coke Zero was enough to bring a Coke on people’s hands, and that’s how the whole campaign turned into a creative idea to promote an already popular product, in a very effective and modern way.

Coca Cola creates the first "drinkable" commercial!

Coca Cola and Ogilvy & Mather were determined to bring the product to a really wide audience and this can be proved by the fact that the campaign was split on all the traditional and online media, targeting people of all ages, reaching everyone that either loves Coca Cola, or simple is intrigued by such a creative campaign and the way it was presented to them. Whether they used Shazam to claim their drink, or came across the “drinkable” billboard, the effectiveness of the campaign was successful, winning the audience and proving once again the power of experiential marketing!

Coca Cola creates the first "drinkable" commercial!

As Coca Cola says, “next time you’re thirsty drink an ad!”

CREDITS

Advertising Agency: Ogilvy & Mather, USA
Chief Creative Officer / East Coast: Chris Garbutt
Chief Creative Officer: Corinna Falusi
Creative Directors: Milton Correa, Jones Krahl
Creatives: Andreas Hoff, Abe Baginsky, João Paz
President, Ogilvy & Mather New York: Adam Tucker
Worldwide Head of Planning: Colin Mitchell
Group Planning Director: Kristian Baek
Senior Planner: Ned Sonnenschein
Executive Director of Digital Production: Angela Fung
Executive Producer: Ami Moore
Executive Director of Technology: Jason Wurtzel
Application Developer: Joseph Laquinte
Technical Manager: Jordan Saletan
DevOps: Greg Jones
QA Lead: Raul Morales
Executive Producer: Patti McConnell
Producer: Jenna Gartland
Associate Producer: Kelly Allen
Design and Technical Development: Bossa

Adorable Dog Billboards Utilize RFID Technology To Follow Potential Adopters #LookingForYOu

Have you ever felt like you see the same advertising campaign so often, it feels like it’s following you around? Well, the Battersea Dogs & Cats Home (a UK charity established in 1860 to give dogs and cats a second chance), in partnership with Ogilvy & Mather UK, have launched a new case study on a campaign they ran recently that takes this feeling to a whole new level.

The #LookingForYou Campaign

Taking a simple idea – that homeless animals often follow people around – and pairing it with the latest in modern technology, Ogilvy & Mather UK have led the Battersea Dogs & Cats Home into the minds of the people, and into the future. The #LookingForYou Campaign makes use of Radio Frequency Identification (RFID) tags hidden inside brochures given out to pedestrians as the enter Westfield Stratford City in East London. As they make their way around the centre, the RFID tags activate billboards showing Barley (a former Battersea dog) literally following them around as though looking for a new owner.

Why It’s Awesome

A Simple Idea – The #LookingForYou Campaign is based on a simple idea that everyone is aware of: that homeless dogs often follow people home. Those dogs are looking for someone to care for them and to love them. This campaign literally brings this idea to life, with Barley the dog following brochure holders, and constantly reminding them that at the Battersea Dogs & Cats Home, there’s a four-legged family member waiting for them.

A Modern Execution – There’s nothing cooler than being involved in a campaign that showcases the latest in modern technology. For those a part of the #LookingForYou Campaign, the way technology is used makes the campaign an incredibly memorable experience. Once participants figure out that they are the individual catalyst setting off the billboards around the campaign, the brand is almost assured a strong emotional reaction.

A Cohesive Experience – This campaign is a technological one, but it still brings everything in a neat circle by drawing the attention of participants back to the brochure. Almost humbly it reminds those involved that now that the message about homeless animals has been broadcast on a billboard, it is as simple as them reading a brochure to make a difference in the life of those animals.

A Resounding Success

The Battersea Dogs & Cats Home is hardly an ‘underdog’ when it comes to success in getting dogs and cats off the streets and into ‘forever homes’. In 2014 alone they rehomed some 3000 dogs, which is roughly 8 on every day of the year. But, that doesn’t mean they should sit back and relax, waiting for more adopters to walk through the doors. Instead they’re taking a decidedly forward step, encouraging people to get involved with the charity, which is already something of a household name.

In this regard, the #LookingForYou Campaign will undoubtedly achieve everything the charity is looking for, and more. Beyond the stunt itself, the video has a catchy music track and a simple story that, paired with this engaging campaign idea, makes it prime for viral sharing.

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

Powerade recently created a set of very unique billboards that doubled as workout equipment to emphasize the brand attitude “You have more power than you think”. With the help of Ogilvy & Mather, Powerade created several workout billboards that allows people to practice their rock climbing, weight lifting and boxing skills. The billboards were set up in Berlin and certainly got the crowd engaged! People who participated and gave the billboard a try would also get some free Powerade to help replenish their electrolytes.

Powerade Creates Genius Workout Billboards To Help You Break A Sweat 1 Powerade Creates Genius Workout Billboards To Help You Break A Sweat 3

Powerade Workout Billboard 1 Powerade Workout Billboard 2 Powerade Workout Billboard 3 Powerade Workout Billboard 4 Powerade Workout Billboard 5

Credits

Advertising Agency: Ogilvy & Mather, Berlin, Germany
Executive Creative Directors: Tim Stübane, Birgit van den Valentyn
Creatives: Matthias Bauer, Janne Sachse