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Old Spice has certain moved away from being your father’s deodorant brand to one of the most hilarious viral video and cool deodorant brands. Ever since they changed the image of the typical Old Spice man from something an old nautical sailor would use to a ripped and jacked african american man, they’ve been turning […] More
What do the Blair Witch Project, Old Spice and Halfway, Oregon have in common? They’re home to some of the cleverest guerilla marketing campaigns ever known. The term “guerilla marketing,†created by advertising executive Jay Conrad Levinson in 1984, describes the unusual and often cheeky tactics used in a down-low ad campaign. Although some guerilla […] More
Any company who chooses a wolfdog for a Chief Marketing Officer is bound for greatness. After all, it takes a genius to realize that a dog could carry a multi-million brand like Old Spice. Luckily, Old Spice has not yet ran out of genius and they actually got a wolfdog as their Chief Marketing Officer. […] More
Muscle! Muscle! Muscle! What? Old Spice recently released yet another viral hit, this time it’s an interactive vimeo video that allows you to control muscle man Terry Crews’ muscles to play some impressive “muscle music.” Not only is the video itself hilarious, but at the end you have the ability to record your own song. […] More
The last couple of days have been an Old Spice explosion, as one of the most popular viral campaigns in recent history — in which the Old Spice Guy made personalized videos for fans, randoms and prominent bloggers alike — has taken over the social media realm. But how popular was it really? Visible Measures has some […] More