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    IKEA Creates A Well Furnished Porta Potty

    “Let them experience our product.” That’s one of the most popular line you will hear from a client [and from an advertising agency]. Anyone working in the advertising industry would tell your that. They know that letting the customers try their product beats the hell out of showing hero shots accompanied with smart taglines. The […] More

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    What is Ambient Advertising?

    Ambient advertising is about placing ads on unusual items or in unusual places you wouldn’t normally see an ad. An ambient ad doesn’t have to be placed outside. Ambient advertising can be found anywhere and everywhere! The key to a successful ambient media campaign is to choose the best media format available and combined with effective […] More

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    Behind the Scenes of 3D Projection Mapping with Wrigley 5 Gum

    Ever considered using 3D projection mapping for your next guerrilla campaign? It’s a great way to generate a large impact and create a memorable experience for your audience. Creating a 3D projection mapping campaign can take anywhere from 1 to 6 months to plan out and execute.  This article builds on another one of our […] More

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    Alpina Wishes for Women Guerrilla Campaign

    I always enjoy seeing guerrilla marketing for good campaigns and this guerrilla campaign truly makes me get butterflies in my stomach. It’s a wonderful stunt by VITRO for a great cause sponsored by Alpina. This guerrilla-type marketing campaign set out to release dozens of monarch butterflies in Manhattan in hopes to empower women everywhere. To […] More

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    What is Rainvertising?

    Rainvertising is a unique and targeted way of getting your message out there. Rainvertising works by applying a water resistant coating to a surface by using a stencil. The effect is that the whole surface gets wet except the invisible waterproof stencil. Here is an example of a new rainvertising guerrilla marketing campaign. The last […] More

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    How a Tiny Toy Makes A Large Impression

    Hot Wheels recently did some very creative marketing, although not quite considered guerrilla marketing. Ogilvy&Mather placed large billboards along the streets of Mexico to simulate what it would be like for a child to play with hot wheel toy cars. See the most recent campaign example video below.   Agency: Ogilvy&Mather – Mexico D.F., Mexico […] More

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    12 Great Guerilla Marketing Examples You Have Never Seen!

    Lektorat Winkel: Magic-Stamp Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp […] More