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There are so many ways a trip can go wrong, and APA Insurance decided to prank a couple unsuspecting travelers at the baggage claim at the Jomo Kenyatta International Airport. Everyone hates checking their bags as usually it comes with a nice baggage fee and there is always the chance that your baggage could be damaged […] More
Volvo Trucks have kept us on our toes in the last year with their innovative and interesting video campaigns that have covered everything from Jean-Claude Van Damme doing the splits between two trucks, to a hamster driving a truck out of a quarry, and just about everything in between. In each of the videos Volvo Trucks […] More
What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. […] More
2013 was truly the year of prankvertising, and the trend has bled into 2014. Promoting movies, soft drinks, airlines, smartphones, beer and even phone books, brands have entertained millions of online video viewers with prankvertising efforts. Branded prank videos have flooded the Internet as companies scrambled to capitalize on this viral trend. So why aren’t […] More
There you are, just spending a lazy afternoon fishing with your friend. Nothing out of the ordinary, just a couple of people also enjoying the day. All of a sudden, 54 people show up out of the blue cheering you on and encouraging you catch the biggest fish! On March 3rd, that’s just what the […] More
If you were scared to walk over street grates before, now you definitely won’t do it! AMC’s “The Walking Dead” returns on Sunday and wanted to make sure people knew about it. With New Yorkers becoming the focus of many prankvertising campaigns, the team decided to do their own funny prankvertising campaign. With the help […] More
Since the producers and makers of the Blair With Project implemented what everyone thought was never gonna be possible, create a new horror tale or folklore that eventually became a classic, I have always doubted whether there will be another horror movie that can do something half as great as what the Blair Witch did. […] More
Catharsis. That’s what a horror movie is for many people. They know that what they are seeing is not real. Yet, they still watch it, scream, get their heart beat fast, get chills and get scared to their wits. They do it because it’s one of those moments when people get a perfect excuse to […] More
AGE Isobar and Space Channel decided to play a little prank on movie goers to promote a series of terror films on the Space Channel. During the normal pre-movie advertisements, they ‘turned off’ all the power and made the theatre pitch black. The crowd booed, assuming that it was a serious technical issue. Little did they […] More
Popular toy store chain, Toys “R” Us, decided to surprise an unknowing busload of children in a recent prankvertising campaign in which they convinced a group of school kids that they were going on a field trip to learn about plants and instead took them to Toys “R” Us for a fun day trip. A […] More
On the lips of countless advertisers and marketing strategists everywhere is the infamous, and quite often shocking, “prankvertising.†Employed by industry giants such as LG, Coca-Cola and several blockbuster film productions this year, prankvertising combines the thrill of shock-and-awe imagery with branded messaging to create truly in-your-face advertising. However, as viral as it’s become, many […] More
Prankvertising has arguably been the viral genre of 2013 with an abundance of brands getting involved on a host of levels in their video marketing whether it be poking harmless fun at interview candidates or pretending to kill someone in a lift. The perpetrators of the lift violence clip; Thinkmodo, have recently released a new […] More