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Missing Children Argentina receives an average of 3 calls a day from people reporting missing children. The issue that they saw was that the people reporting the issues were not involved with the situation. So they wanted to target the right market, parents. With the help of the Argentinian advertising agency, Almacén, they placed large […] More
I wouldn’t exactly call QR Codes a cool advertising tool. It’s a group of black blocks put together. It’s so… unsexy but when you create a QR Code and asked someone to sky dive to scan the code while he is freefalling, now THAT is one heck of a cool campaign. The Campaign Details Børkop […] More
You know what they say, if you can’t beat them, join them. Car companies, since time immemorial, try to hide their new models and the press have made it their life goal to get a scoop and spread its photo before it is formally launched to the market. It’s becoming hard for companies to hold […] More
The problem about chasing metals is that it is often given to campaigns that were done precisely to win metals. Often, this means clients allow agencies to do the campaigns for the sole purpose of winning awards even when the campaign is inconsistent with their brand positioning. More
It seems quite fitting that my first article is on some of the most notable QR codes, coming so soon after our piece on QR Code Disasters. It may surprise many to know that the humble QR code has actually been around for 18 years; it was invented in 1994 by Toyota in order to […] More
Sometimes the best way to learn and improve is to analyze your mistakes. So to help you learn how best to utilize and implement QR codes, we can take a look at some REALLY bad examples of how people have used them in the past. Hopefully you can learn from these peoples mistakes! 1) The […] More
Turquoise Cottage, a bar/restaurant in New Delhi, took the QR concept to the bar scene. They wanted to encourage patrons to have a fun, exciting and responsible night. Knowing that typical patrons in the area typically went out drinking for 5 hours, they wanted to create a campaign where they could provide a unique experience. Introducing […] More
You can’t get too far these days without hearing about “Mobile Marketing.†Mobile Marketing is simple. It’s about engaging your customers and prospects on their mobile devices. It covers , QR Codes, text message marketing or “SMS,†Apps, Location Based Marketing and Mobile Websites. The fact that smartphones make up more than half of all […] More
If you’ve ever been to San JoaquÃn, Chile, you might notice stay dogs roaming the streets. The mayor of San JoaquÃn decided to offer a special “service” on the government website where they offer to kill these dogs. That’s where the Fundadora Proanimal Chile comes in. The Fundadora Proanimal Chile hired agency Satvia to create a social movement where the […] More