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Volkswagen Up: Newspaper app
It’s one of those things when you feel like there’s something there but not enough to get you going. The Objective The challenge is to increase awareness on Volkswagen’s new model, “Up” using a very traditional medium, the newspaper. The client wanted something engaging and interactive which was particularly difficult to do on something that’s […] More
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How QR Code Marketing Helps Find Missing Children
Missing Children Argentina receives an average of 3 calls a day from people reporting missing children. The issue that they saw was that the people reporting the issues were not involved with the situation. So they wanted to target the right market, parents. With the help of the Argentinian advertising agency, Almacén, they placed large […] More
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5377 square feet QR code scanned in free fall
I wouldn’t exactly call QR Codes a cool advertising tool. It’s a group of black blocks put together. It’s so… unsexy but when you create a QR Code and asked someone to sky dive to scan the code while he is freefalling, now THAT is one heck of a cool campaign. The Campaign Details Børkop […] More
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Mercedes-Benz: QR Code Trophies
You know what they say, if you can’t beat them, join them. Car companies, since time immemorial, try to hide their new models and the press have made it their life goal to get a scoop and spread its photo before it is formally launched to the market. It’s becoming hard for companies to hold […] More
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Zoo Records “Hidden Sound” QR Code Campaign
The problem about chasing metals is that it is often given to campaigns that were done precisely to win metals. Often, this means clients allow agencies to do the campaigns for the sole purpose of winning awards even when the campaign is inconsistent with their brand positioning. More
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8 Unique QR Code Campaigns
It seems quite fitting that my first article is on some of the most notable QR codes, coming so soon after our piece on QR Code Disasters. It may surprise many to know that the humble QR code has actually been around for 18 years; it was invented in 1994 by Toyota in order to […] More
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12 Examples of QR Code Disasters
Sometimes the best way to learn and improve is to analyze your mistakes. So to help you learn how best to utilize and implement QR codes, we can take a look at some REALLY bad examples of how people have used them in the past. Hopefully you can learn from these peoples mistakes! 1) The […] More
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The Buddy Stamp Bar QR Code
Turquoise Cottage, a bar/restaurant in New Delhi, took the QR concept to the bar scene. They wanted to encourage patrons to have a fun, exciting and responsible night. Knowing that typical patrons in the area typically went out drinking for 5 hours, they wanted to create a campaign where they could provide a unique experience. Introducing […] More
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Getting up to Speed on Mobile Marketing
You can’t get too far these days without hearing about “Mobile Marketing.” Mobile Marketing is simple. It’s about engaging your customers and prospects on their mobile devices. It covers , QR Codes, text message marketing or “SMS,” Apps, Location Based Marketing and Mobile Websites. The fact that smartphones make up more than half of all […] More
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Giving Dogs a Voice Using QR Codes
If you’ve ever been to San Joaquín, Chile, you might notice stay dogs roaming the streets. The mayor of San Joaquín decided to offer a special “service” on the government website where they offer to kill these dogs. That’s where the Fundadora Proanimal Chile comes in. The Fundadora Proanimal Chile hired agency Satvia to create a social movement where the […] More
Xath Cruz
Ryan Lum
Matthew Kearney
Mike Dolpies
