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Ok, so we’ve all seen the wild success of the recent Red Bull Stratos stunt with Felix Baumgartner. Well a couple other brands recently tried to follow suit and piggyback off the success by creating their own versions of the jump. Which one is your favorite? Kit Kat Sends Chocolate Bar Into Space A Kit […] More
Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million views on YouTube. It’s called the ‘Human-Powered Freerunning Machine – with Jason Paul.” The video features parkour athlete, Jason […] More
Red Bull, Felix Baumgartner and the team of experts are to be congratulated as they played the leading role in a historical marketing stunt that connected live on RedBull.tv with over 7.5 million enthusiasts from all over the world and wrote a piece of history on October 14th of 2012:Â Red Bull Stratos Branded Content is […] More
When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.â€Â As I watched Felix Baumgartner’s superb achievement on Sunday I thought “One small step for man, one giant leap for Red Bull.†It’s been 43 years since Neil Armstrong stepped on the […] More
Today a world record was set for the highest skydiving jump by Austrian extreme athlete Felix Baumgartner. A couple days ago the just was thwarted by high-winds, but today the skies were clear. What was a huge record for the books was also a huge hit for energy drink company, Red Bull. The company engaged […] More