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    Red Bull’s Human-Powered Freerunning Machine

    Red Bull seems to be a top contender in the viral marketing area with the Red Bull Stratos jump. A couple weeks prior to the jump, they also published an amazing viral video with over 5.5 million views on YouTube. It’s called the ‘Human-Powered Freerunning Machine – with Jason Paul.” The video features parkour athlete, Jason […] More

  • RedBull Stratos Mission Accomplished
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    Red Bull Stratos branded content at 1.300 Km/h

    Red Bull, Felix Baumgartner and the team of experts are to be congratulated as they played the leading role in a historical marketing stunt that connected live on RedBull.tv with over 7.5 million enthusiasts from all over the world and wrote a piece of history on October 14th of 2012: Red Bull Stratos Branded Content is […] More

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    Red Bull: Masterminds of New Age Marketing

    When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.”  As I watched Felix Baumgartner’s superb achievement on Sunday I thought “One small step for man, one giant leap for Red Bull.” It’s been 43 years since Neil Armstrong stepped on the […] More