
Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy
How should a brand respond to a competitor’s campaign that clearly imitates their marketing strategy? What if this happens more than once? You have two options, either to take the case to the court, or to feel flattered! Scoot Airlines, a low cost Asian airline definitely believes that “Imitation is the highest form of flatteryâ€Â which led […] More