More stories

  • in

    Scoot Airlines Helps Competitors Copy Them In Bold Marketing Strategy

    How should a brand respond to a competitor’s campaign that clearly imitates their marketing strategy? What if this happens more than once? You have two options, either to take the case to the court, or to feel flattered! Scoot Airlines, a low cost Asian airline definitely believes that “Imitation is the highest form of flattery” which led […] More

  • in

    Fiat Goes Pink for Annual Gay Pride Canal Parade

    Is it a bird, is it a plane… it’s a pink Fiat 500 floating through the Amsterdam Gay Pride! The advertisement was made by Saatchi & Saatchi Leo Burnett for Fiat to advertise their limited edition Fiat 500 in Pink whilst Gay Pride was held in the canals of Amsterdam. Because it’s a car, the idea was that the car […] More

  • in

    Ford Explorer Marries Traditional and Mobile Marketing with Creative Interactive Mobile Print Ads

    Whoever said that print advertising will be left in the past obviously hasn’t met the folks at BBR Saatchi & Saatchi Israel. Recently, they paired up with Ford and ran a series of print advertisements in Israel that highlighted the amazing potential of print as a medium when paired with newer smart technologies. The result are […] More

  • in

    Breaking Your Web Routine With The Escape Button

    São Paulo’s 17th International Contemporary Art Festival created an online tool for people to escape from their virtual routines, that habit of checking out thousands of times the same websites every day. By logging on to www.botaodeescape.com it is possible to install this escape button by dragging the escape icon onto the toolbar of the browser. When […] More

  • in

    Guerrilla Marketing to Land Your Next Job

    Meet Steven, a recent college graduate of San Francisco State University. Like many upcoming or recent graduates, thepressure to get a job in this economy is very high. Of course he could settle for a job unrelated to his field, but wouldn’t it be nice to land that dream job? Resumes seem to get lost in […] More