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When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.â€Â As I watched Felix Baumgartner’s superb achievement on Sunday I thought “One small step for man, one giant leap for Red Bull.†It’s been 43 years since Neil Armstrong stepped on the […] More
The internet has created an unprecedented opportunity for musicians, comedians and artists of all types to break free of the large media companies and promote and sell their content online themselves. New platforms and technology have made content distribution and discovery cheap and easy for artists and fans. They’ve also done the same for content […] More
Have you done this before? Draw an image of a cartoon character on several pages of your notebook. Then quickly flip the pages to create the illusion that the character you drew is moving? It is actually the same process used by old Disney cartoons. That’s how they were able to create 2D animated movies. […] More
Google recently completed the first major redesign of its social networking platform Google+. Although the site has not even been available for a full year, you might say this makeover was overdue seeing how it has “supposedly†been struggling to gain ground in the increasingly competitive social space. The recent changes not only affect users, […] More
By now you’ve probably noticed a lot of brands switching over to the new Facebook Timeline design. Some companies such as Coca-Cola will be trying some new engagement strategy. Coca-Cola has figured out a new and creative way to engage its 40+ million Facebook fans by asking riddles. The riddles ended up leading the user […] More
Axe, a fragrance company, is taking a social approach to marketing with their latest YouTube/Facebook social campaign in order to introduce their latest fragrance line, Anarchy. Unlike previous products that marketed towards men, this will be one of the first products in their line that will market to both genders. With the help of digital marketing agency, […] More
I must say that MINI, a car company, has done a wonderful job of social media marketing. Back In May 2011, MINI ran their  “It’s Personal” Photo Box Guerrilla Marketing Campaign. The campaign invited millions of fans to like their Facebook page for the opportunity to have their photo placed on a large digital billboard […] More
Over 33 million people in the World are HIV positive. More than 2 million people die every year as a result of the AIDS virus. But still the Catholic Church has not given up on their negative stance toward condom use. Jugend gegen AIDS creative a new social initiative in order to send a message […] More
A new Facebook page, “Beautiful and Bald Barbie! Let’s see if we can get it made,†was launched 3 weeks ago by two friends who are set out to petition Mattel to create a bald Barbie doll. The campaign hopes to show that girls who’ve lost their hair due to cancer treatments are still beautiful. The […] More
Brazilian condom makes, Olla Condoms, is attempting to scare their target market into wearing protection by sending them friend requests from their unborn son. The Olla Condom’s “Unexpected Babies” campaign creates fake Facebook profiles for future baby boys by taking an existing profile’s user name and tacking on “Jr.” to the end of it. Â The […] More
Sometimes all it takes to keep you going is a little support from the ones you care about. VITRO, the agency behind the Newcastle Brown Ale Guerrilla Marketing Campaigns, touched the hearts of thousands of runners in two experiential marketing campaigns for ASICS. During the recent ING New York City Marathon, ASICS ran a campaign called […] More
Phillips & Co. says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.†Google recently announced on Wednesday that the app has been […] More