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    Red Bull: Masterminds of New Age Marketing

    When Neil Armstrong took his first steps on the moon he famously said “One small step for man, one giant leap for mankind.”  As I watched Felix Baumgartner’s superb achievement on Sunday I thought “One small step for man, one giant leap for Red Bull.” It’s been 43 years since Neil Armstrong stepped on the […] More

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    Comedians and Musicians Embrace New Media

    The internet has created an unprecedented opportunity for musicians, comedians and artists of all types to break free of the large media companies and promote and sell their content online themselves. New platforms and technology have made content distribution and discovery cheap and easy for artists and fans. They’ve also done the same for content […] More

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    Quechua Facebook Timeline Flipbook Campaign

    Have you done this before? Draw an image of a cartoon character on several pages of your notebook. Then quickly flip the pages to create the illusion that the character you drew is moving? It is actually the same process used by old Disney cartoons. That’s how they were able to create 2D animated movies. […] More

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    What should social marketers know about the new Google+ redesign?

    Google recently completed the first major redesign of its social networking platform Google+. Although the site has not even been available for a full year, you might say this makeover was overdue seeing how it has “supposedly” been struggling to gain ground in the increasingly competitive social space. The recent changes not only affect users, […] More

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    Coca-Cola’s Facebook Engagement Strategy

    By now you’ve probably noticed a lot of brands switching over to the new Facebook Timeline design. Some companies such as Coca-Cola will be trying some new engagement strategy. Coca-Cola has figured out a new and creative way to engage its 40+ million Facebook fans by asking riddles. The riddles ended up leading the user […] More

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    AXE Anarchy: A Social Graphic Novel Marketing Campaign

    Axe, a fragrance company, is taking a social approach to marketing with their latest YouTube/Facebook social campaign in order to introduce their latest fragrance line, Anarchy. Unlike previous products that marketed towards men, this will be one of the first products in their line that will market to both genders. With the help of digital marketing agency, […] More

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    ‘Bald Barbie’ Facebook Campaign Gains Momentum

    A new Facebook page, “Beautiful and Bald Barbie! Let’s see if we can get it made,” was launched 3 weeks ago by two friends who are set out to petition Mattel to create a bald Barbie doll. The campaign hopes to show that girls who’ve lost their hair due to cancer treatments are still beautiful. The […] More

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    Facebook Advertising by Olla Condoms Sends Men Friend Requests From Unborn Sons

    Brazilian condom makes, Olla Condoms, is attempting to scare their target market into wearing protection by sending them friend requests from their unborn son. The Olla Condom’s “Unexpected Babies” campaign creates fake Facebook profiles for future baby boys by taking an existing profile’s user name and tacking on “Jr.” to the end of it.  The […] More

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    Vitro Agency Experiential Marketing Campaigns Leave You Kicking for More

      Sometimes all it takes to keep you going is a little support from the ones you care about. VITRO, the agency behind the Newcastle Brown Ale Guerrilla Marketing Campaigns, touched the hearts of thousands of runners in two experiential marketing campaigns for ASICS. During the recent ING New York City Marathon, ASICS ran a campaign called […] More

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    QR Codes Seen from the Sky in Google Maps

    Phillips & Co. says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.” Google recently announced on Wednesday that the app has been […] More

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