
How A Handful Of Milliennial Influencers Saved Acura’s ILX Launch Campaign
If you ask the public what are the top ways car companies advertise their new product, they’d probably agree on something like billboards. Or glossy magazine ads. Or multi-million dollar TV spots. What likely wouldn’t make the top 10 responses, however, would be word-of-mouth or influencer marketing. But that’s exactly the type of campaign that […] More