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Diamonds in the Rough: Understanding the Difference between Good Content and Great Content
We live in an age of content overload. Go online and it doesn’t take long before you’re bombarded by content, whether it be text, images, video or a combination of the three. As a result we have developed filters to sift through all that uninteresting noise and lock onto those sparkly little diamonds in the […] More
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4 Irrefutable Social Media Marketing Tips Just In Time For The World Cup
In a world of status updates, hashtags and check-ins, it’d be pretty difficult to avoid traces of the 2014 World Cup even if you tried. A recent study by Media Bistro claims that over 3.6 billion people will be watching the global sporting event this year, or, half the world. The games have brought with […] More
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in Agency News
Experiential Marketing & Staffing Company the Hype Agency Hires Veteran Jon Genese as SVP
Boston, MA/ Los Angeles, CA (February 12, 2014) — The Hype Agency, the nationwide marketing and staffing company, announced today they have hired veteran marketer Jon Genese as Senior Vice President, General Manager of the company. This role was created in response to an increasing number of clients, and to solidify Hype’s position as the marketplace leader […] More
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Nvidia Creates Crop Circles In CES Guerrilla Marketing Campaign
A crop circle appeared in Salinas, CA on December 30, 2013. There was an immediate reaction, people everywhere speculated on whether it was alien or man made. I read one report claiming the crop circle was a warning that comet ISON was actually an alien spacecraft. Unfortunately that wasn’t the case, the truth is out […] More
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Smart Santa: The Power of Mobile Marketing This Christmas
According to Ofcom’s Communications Market Report 2013, there are now 82.7 million active mobile contracts throughout the UK, with the percentage of households owning tablets doubling to 24% in the past year. The take-up of smartphones and other mobile devices has inevitably led to increased sales across the mobile platform, leaving marketers no choice but […] More
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Skyfall + Sony Marketing Stunt
Again we see Skyfall taking product placement to a whole other level. During the opening week of the new James Bond movie in Stockholm, a large group of Swedish Bond fans were given quite a surprice, unaware they were being filmed for a Sony marketing stunt. The agency Crispin Porter + Bogusky thought this genius stunt […] More
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Shock vs. Schlock: Dignity in Unconventional Marketing
Guerrilla marketing, at its most effective, includes creative, low-cost strategies that literally ambush a potential audience. It’s best used by small businesses, NGOs and nonprofits, but large corporations often apply their near infinite resources in the pursuit of guerrilla campaigns—which often produces schlocky results. These schlocky results, in turn, inspire the little guy (NGOs, nonprofits, […] More
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Top 7 Guerrilla Marketing Agencies to Watch in 2012
All around the world, businesses both big and small are looking to guerrilla marketing agencies to help market their next big product or service. It’s becoming increasingly harder to capture the attention of potential consumers, so it makes sense that these companies are looking towards guerrilla marketing to help rekindle their love for unconventional marketing […] More
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Real-time Projection Mapping Will Blow You Away
We’ve seen a lot of projection mapping examples over the past couple months, but this one was quite unique and a pleasure to see. This projection mapping example was done for the Sony Playstation 3 by Marshmallow Laser Feast. The company consists of a network of artists, designers, animators, directors, architects, engineers, programmers and musicians. […] More
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10 of the World’s Biggest Advertisements
Since advertising began there has always been a race to create bigger and bolder adverts. By creating’ The World’s biggest advert’ automatically assists in creating free media coverage around the advert itself and is a sure fire recipe for grabbing attention for the brand or product. The Earliest recorded image of a giant advert was […] More
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55+ Amazing 3D Street Art Guerrilla Marketing Examples
Street painting has been recorded throughout Europe since the 16th century. Street Painters, (also called chalk artists) a name these performance artists are most commonly called in the USA are historically called I Madonnari in Italy because they recreated images of the Madonna. In England they are called Screevers and in Germany Strassenmaler. 3D Street art is often used in […] More
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18 Of The Most Memorable Guerrilla Marketing Campaigns
Not every company has a multimillion dollar advertising budget to work with. And increasingly, even those that do are turning to more creative means of reaching their audiences. Many consumers have become averse to slick commercials and polished sales pitches over the years, causing savvy marketers to adapt with offbeat, attention-grabbing marketing campaigns. Following are […] More
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Ryan Lum
Krista Deluna
Thomas Vig
Adam Farwell
Kristian Jeffrey
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