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    What You Can Learn From Three Smart Guerrilla Campaigns

    When you’re organizing a guerrilla marketing campaign, your number 1 goal is to get attention for you or your client’s product. The very last thing you want is a problem that derails the entire campaign or, worse yet, attracts negative attention. For example, a campaign that failed to secure the proper permits before starting or […] More

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    Creative Examples of Guerrilla Marketing

    With today’s oversaturation of advertisements and marketing, you need something really creative to catch people’s attention. Guerilla marketing seeks to be subversive, new and interesting, taking advertisements away from traditional expectations into something really interesting. These examples of creative guerilla marketing show how thinking outside the box can capture the attention of even the most […] More

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    Hitman: Mobile Marketing & Street Art Collide

    On January 29th, 2013, New Science Agency, hired barcode artist Scott Blake to create a digital mosaic portrait of Agent 47 from the popular game Hitman HD: Trilogy. The mural is comprised of 9,985 UPC barcodes from the Trilogy game box. Upon scanning any one of the many barcodes with their smartphone, the user will get information […] More

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    Combining 3D Chalk Art and Augmented Realty

    Don’t confuse technology with innovation and never ever think that technology is a milestone. Great campaigns are the simplest ones. The only thing that’s necessary to create a great campaign is a great message… a great idea. It is most likely why traditional art will remain the best method to use in marketing and advertising. […] More

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    5 Keys To A Successful Guerrilla Marketing Product Placement

    Lets analyze a guerrilla marketing product placement stunt and thus, identify keys that respond to a marketing mystery: Can objects be successful at emotional storytelling?? Why some are successful and some others fail??  Look at the street art marketing stunt above and be your own judge. I definitely think these pumpkins are telling us a story, […] More

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    Top 5 Countries to Admire Street Art

    Street art is everywhere! It’s taking over buildings, covering the streets and painting the world! Not only is it a fun and creative art form, but it is also often used in guerrilla marketing campaigns. To celebrate street art, we wanted to share our top 5 countries to visit to emerse yourself in street art. […] More

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    Danish Guerrilla Marketing Agency Hvid:underlig Brings Street Art Online

    Hvid:underlig is a Danish creative communication and advertising based in Copenhagen. I found this example to be quite refreshing as it brought the experience of street art to online. Upon entering their agency website, we see a young woman putting up posters which turn into the website navigation. Once all the posters are placed, a […] More

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    Toyota: Protect What’s Behind You

    Driving backwards is the number 1 reason for dents and scratches in cars. Unfortunately it’s not only cars that get damaged. Each year, children die due to maneuvers in reverse. A new guerrilla marketing campaign from Toyota Belgium in collaboration with the marketing agency, Happiness Brussels and street artist Ernest Zacharevic hope to drive awareness to this […] More

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    20 Jaw-Dropping Street Art Examples

    As always, we are addicted to street art. Why? It’s low cost but can have a big impact. It’s creative. It’s fun. It’s unique. Although this form of art has been increasingly been adopted for use in advertising; it still remains a label often associated with artists who wish to keep their work unaffiliated and […] More

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    IKEA Follows Banksy and Turns to Graffiti Street Art

    You know the best way to make your ad cool? Thrash you own ad. Okay, that’s overshooting it a bit. What I’m trying to say is take something cool and kick ass, like Banksy, and use that to thrash your own ad. Ikea, a brand that sells mass produced pieces of furniture with earth-tone colors […] More

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    50 Phenomenal Examples of Street Art for 2012

    Street art is a specifically visual art that is developed in public spaces. Arguably the most well-known street artist goes by the name of Banksy.

    Banksy is a pseudonymous England-based graffiti artist, political activist, film director, and painter. His satirical street art and subversive epigrams combine irreverent dark humour with graffiti done in a distinctive stencilling technique. Such artistic works of political and social commentary have been featured on streets, walls, and bridges of cities throughout the world. More

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    Pop-Up Street Art Gallery by Snyder [PHOTOS]

    It’s a perpetual debate. Is art supposed to be about the artist or about the viewers? Purists remain that an art should always be about what the artist wants to say. The minute an artist starts considering others in any shape or form, that’s selling out. Then there is the other side, those who believe […] More

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