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    My Mobility Guerrilla Campaign in Antwerp City by Bundl

    THE STORY: Antwerp Mobility Guerrilla by bundl During several preparatory brainstorm, 2500 citizens of Antwerp generated 3000 ideas about future mobility in Antwerp. “Antwerpen aan’t Woord“, a belgian non-profit organisation, clustered these ideas into 20 innovative concepts for improved mobility for the city of Antwerp. In collaboration with bundl, an industrial design office, the goal was to […] More

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    Sign Spinner and Dubstep Dancer Equals Viral Magic!

    Nonstop is a professional dancer that specializes in mind-blowing pop and lock techniques that puts dancers on Americas Best Dance Crew to shame. He is known for his viral video where he dances to a dubstep version of the hit song, “Pumped Up Kicks.” His video has over 77 million views on YouTube and has been a […] More

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    Would You Eat A Scorpion For A Chance To Win €300?

    BiGDeal.ie is a new start up in Ireland that hopes to capture new consumers via their group coupon service. The company launched on December 6th by sending out over 200 lollipops containing real stingless scorpions. The lollipops had a tag that said, “We take the sting out of enjoying yourself” and a link to the start-ups […] More

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    Clearasil’s Creative Ambient Ad Discourages Pimples

    When you only have 3 seconds to catch a consumers’ attention and get your message across, it’s a true challenge to one’s creativity. That’s why ambient ads and OOH (Out Of Home) advertising are challenging. The Background Three seconds. That’s all you have when you are doing a billboard, ambient ads, and OOH. You have […] More

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    MEXX Guerilla Event For New Shop In Zürich

    Mexx, a woman’s clothing store, is opening a new store in Zürich, Switzerland. With the help of marketing agency hipeak BTL, they ran a street guerrilla marketing campaign in which they pulled people off the street for a small challenge. The agency hired several people to wear shirts with letter on them and the challenge for […] More

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    Guerrilla Marketing Partnerships – Learning From Microsoft

    I recently read an article about Microsoft using guerrilla marketing to promote its forthcoming Surface touchscreen tablets. The graffiti – style campaign in Chicago utilized the side of an independent car wash, a large brick wall.  The aesthetics looked great, with the brick wall providing a level of ‘guerrilla’ authenticity something I am sure Microsoft […] More

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    Project Change: Pay For A Cookie With A Smile

    Euro RSCG Australia is changing its name to Havas Worldwide. But that’s not the only thing that’s about to change. The team started Project Change - a series of actions to bring positive change in the world. The first thing the team noticed was how miserable people were commuting to work. After some research, they found […] More

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    Delite-O-Matic Vending Machine Tests How Far You’ll Go For Fantastic Delites

    It’s not that your product is so good that people will do anything to have it. It’s just that people are always looking for an excuse to do silly things because silliness makes them happy and people like being happy. That’s one of the many things that many brands still don’t get about customers. It’s […] More

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    Tourism British Columbia’s Unique Vending Machine

    Tourism British Columbia placed a very unique vending machine in the middle of Justin Herman Plaza in San Francisco for a few days. Unlike your typical vending machine that dispenses beverages and snacks, this one dispensed items such as surfboards and bikes! The vending machine is also 14 feet tall and 10 feet wide. It was […] More

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    The Nivea Q10+ “Wouaaah Effect” Flash Mob

    You’re walking down the street and you notice a pop-up tent on the side of the walkway giving out free samples of their product. Naturally you’re compelled to check it out. I mean, what’s the harm in just taking a couple seconds to try out some free product? Little did you know, you’d be in […] More

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    SOLO Eyewear Does Creative ‘Panda’ Marketing

    “80% of the world’s blindness is preventable.” This is the idea that started SOLO Eyewear. On Wednesday, March 21st, they launched a kickstarter project to raise money for their summer collection. They wanted to do something that shocked people just as much as they were shocked when they first hear that stat. To do that, […] More