The Intel 3D Ultrabook Projection Mapping Tour did their first projection mapping on April 28th and will be continuing the tour to more major cities in Germany.

This year, they are doing it bigger and better by doubling the locations of 2011 to a total of 8 German cities. Adding a twist to the conventional 3D projection mapping we step up a notch and the mappings will take place with their famous agency MMOV (Multi Media Offroad Vehicle). With visual performance by Markos Aristides Kern and music from Boris Dlugosch, each location promises to grant the public the ultimate audio visual live experience.

“Each building is alive and therefore has its own complete character,’’ says the 29 year old Munich based artist.

Founder and Creative Director of Visual Drugstore with over a decades worth of artistic experience, Kern is excited to yet again be back on tour with Intel and it’s new 2012 Ultrabook 3D campaign. Kern uses an unusual and unique world-wide vehicle for his performance: The Multi Media Offroad Vehicle. The MMOV makes it possible to map the front face of buildings live, in a mobile state. Together Kern and Boris Dlugosch develop a unique live audiovisual performance of the highest standards.

Are you ready for the tour?

Highlights from 2011 as well as further information and route information can be found at http://getsmart.intel.com/3dtour/ [German].

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

It’s wednesday afternoon. Normally you’d have to work but you’re sitting at home, sick and miserable. The flu caught you… You didn’t sleep all night, yet you aren’t tired. You go downstairs and put on the televison.

Nothing is on.. except those extremely annoying TV shopping shows..

But wait until you see this parody featuring Jamie Pressley (as Monica Blake) of Axe for their new product: “The Axe Detailer“. This product is meant to clean a mans’ balls. Yes indeed, because your little friends down there also need to be washed from time to time!
And what would a TV shopping show would be, without a proper demonstration with over-enthusiastic people? Nothing..

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

I came across this viral video yesterday and I had to share it with you all. It just goes to show you that anyone can make an impact and anyone can go viral.

The video has almost had 3.7 million views and was posted on March 16th. That is 3.7 million seeing the Samsung brand!

Have a great weekend!

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Fitness First is Berlin’s biggest chain of gyms and it was looking to attract new members on a very low budget. People tend to go to the gym to burn off excess calories. So Fitness First decided to target people where they are consuming those excess calories – in restaurants.

Fitness First realized that people go to the gym to burn calories. In order to attract customers to their gym, they needed a way to hit them at the source. The company targeted nearby restaurants and partnered with them to bring you the ‘Calorie Receipt’. Fitness First added the number of calories consumed at the end of the meal and then plugged the gym. The receipt acted as a voucher for the gym. Take a look at their results!

Watch the video here.

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.

Imagine your surprise when you are walking through the mall and all of a sudden a dog runs past you with a bag of dog food in his/her mouth. Since the dog clearly doesn’t have a wallet to pay for it, he/she apparently must have “just fetched” it. Several dogs in South Africa were trained for a cute ambient marketing campaign for Eukanuba to carry a bag of Eukanuba food (empty) and then to do the same between specific points in the mall.

Watch the Video!

Agency: Saatchi&Saatchi SA

Via: AdsOfTheWorld

Guerrilla marketing, Viral Advertising, Advertising, Social Media

Original Post by Ryan Lum
Creative Guerrilla Marketing - The #1 Site For Guerilla Marketing, Ambient Advertising, and Unconventional Marketing Examples.