222 Awesome Advertising Ideas From Around the World

Creative advertising ideas stay in your memory and are a great tool to get attention. Below you find over 200 great examples of creative adverting ideas from various industries around the world. If you know an idea that has not made the list, please comment. Also let us know which one you like the most!

Vending Machines

Who doesn’t know vending machines. They flash and blink. And they stand well positioned to catch our attention in various public places.

Below you see the funniest ideas where advertising was designed so you can hardly forget it. The example is German and says “Life is too short for the wrong job”.

Seizable – Advertising to touch

Sometimes advertising is sculptural.

The drill that sticks through a poster on a building, or the mouth that is open and forms the entry of a tunnel are only two examples of great ambient advertising.

Here a few examples of advertisements that can be touched and seem to be alive.





















Drink & Tobacco

Of course there are tons of campaigns for alcohol and tobacco. The messages are often controversial as the products are presented to be save and cool.

Therefore, in Germany advertisements for cigarettes in movie theaters and near schools are prohibited.

Nevertheless, we want to show you the most creative ideas.





Infinite Humor

“Humor is when you laugh anyways” – a German saying says.

Many advertising ideas try to provoke the customer to stay in his head. Here the best ideas for infinite humor.




























https://www.hewo-internetmarketing.de/wp-content/uploads/2014/11/lollitop_27_terrific_ads_3586034.jpg







Creativity

You need to be creative if you want your marketing campaign to be effective and finding THE idea that has not been done before is not so easy.

It’s more interesting to see what others have thought about…





































































Remorse – Advertising that appeals to your conscience

There are numerous campaigns that should appeal to your conscience. They often address social wrongs, hunger, misery and hardship around the world.

The following examples show how these messages are brought to our conscience and make us act.



















Sex Sells

Psychologists have found out in experiments that an advertising message stays longer in your memory if you interact with it in an emotional context.

Sexual innuendoes can achieve such an emotional reaction. Or do they?




















Sports

We connect sport to attractiveness, fitness, determination and success.

Of course also advertisements use this knowledge to sell more.

Here the best examples.


Animals

There are only few people who do not like animals at all.

Hence, animals are integrated into advertisements in various industries.

From big, fearful monsters to sweet rabbits. There are many different ideas.

Here are the really funny ones.





























Trucks

Every day huge advertising space drives on our streets.

That these empty spaces can also be used for advertisements show these astonishing pictures:


Which is your favorite? Let us know below…

10 Years of GoPro: How the California-Based Business Made It Big

10 years ago, Nick Woodman’s office (and bedroom) was a Volkswagen van. Today, he is the billionaire founder of GoPro, formerly Woodman Enterprises. How does one take the leap from struggling entrepreneur, trying to get an idea formulated and off the ground, to kicking it big time? It’s simple: do what you love, keep at it, and be in the right place at the right time.

Do What You Love

In a 2012 interview with Skiing Business, Woodman nailed it. His passion for making something useful ended up making him a ton of money. Many entrepreneurs begin with a love of money and seek to find a product that will pay off. That may not be the best way to strike it rich:

“I think I got lucky because my idea for GoPro centered around two things I’m passionate about: surfing and photography. And that passion has helped get the company to where it is today. It didn’t start as a way to make money. It started as a way to make something that helps people document adventures. We created it for ourselves knowing others would be interested too.”

Keep At It

Woodman introduced his fist camera in 2004. An early adopter of the idea that cameras should be used for selfies, he began by seeking a way for surfers to photograph themselves riding a wave, then branched into action sports of all kinds. Woodman found that not only surfers, but skiers, mountain bikers, and motorcyclists all loved the capability. Later, he would find that GoPro appeals to the sedentary set as well. Everyone loves to see themselves on camera.

No more waiting for someone else to take a photograph of you in action, Woodman’s camera, The Hero, gave customers the capability to take that shot themselves. The first year brought in $150,000 in sales revenue. Not yet kicking it yet, but a hopeful start.

Hard work and an eye towards the needs of the consumer saw success climb incrementally. By 2005, The Hero had gone digital and boasted video capabilities. Sales that year grew to $850,000. From there, revenue doubled each year, reaching over $500 million in 2012 and almost a billion in 2013.

Woodman has not just “kept at it,” though, he has kept at the same thing. GoPro’s product lineup today is still composed of cameras, like the GoPro Hero3 and the accessories needed to operate them. GoPro enthusiasts say the GoPro is built tough enough to take rough action, small enough to slip easily into a pocket, and versatile enough to be attached to almost anything.

GroPro is now going mainstream, no longer relegated to the point of view of a surfer riding inside the barrel of the wave, or fantastic views of what it might be like if Superman had a GoPro, to less dangerous pursuits like dancing with hula hoops, cooking chili, and tempering chocolate.

Be In the Right Place at the Right Time

Woodman’s passion and persistence put him in a place where success was possible, but the evolution of social media provided fuel for the fire.

Within a year of GoPro’s launch, another household name erupted: YouTube. The wildly popular video channel draws a billion unique users to watch over 6 billion hours of video each month. GoPro’s almost 2.3 million subscribers account for an inordinate amount of that. A film of baseball players training and practicing garnered over 337,000 views in its first five days online. A clip of a fireman rescuing a kitten went up about a year ago. It has now been seen almost 24 million times.

Because the GoPro is essentially a “from my point of view” camera that makes taking unusually-framed videos simple and unique, Woodman’s business was an exact-match product for those wanting to get their videos to go viral online. And the other social media channels were great places to post them.

Do you want to know what it feels like to be a base jumper falling off a cliff, to wrestle with a lion, or to fly like an eagle? There’s a GoPro video for that.

VW Broken Billboard Shows That Original Parts Matter

In Turkey, lots of Volkwagen owners prefer to get cheaper parts for their cars which ultimately don’t work properly. That’s why Volkswagen created the broken billboard to showcase that non-original parts will ultimately fail you. The billboard appears to be stuck between two different ads as it tries to cycle through. In the center they placed a small VW ad that says “If it is not original, it does not work properly.”

Overall, it doesn’t seem to be a very unique or creative campaign; however, I do appreciate that it is a simple and small change to what we are used to seeing that makes it slightly more interesting. Would this billboard get you to stop and engage?

Volkswagen Surprises Moviegoers With Shocking Cinema Stunt

When it comes to something as important and powerful as road safety, it can be hard to get your point across with traditional advertising that, despite many tragic and funny ideas, is often ignored. Why? The biggest problem seems to be that although people are watching the ads, the content just isn’t getting through to them on the level it needs to so they change their behavior. This is where Volkswagen’s Eyes On The Road Cinema Stunt, a campaign that ran in Hong Kong recently, comes in.

SEE ALSO: Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

The Campaign

The seat in MCL Cinema in Hong Kong slowly fill with people looking to be entertained. They take their seats, and an advertisement starts playing. It’s a first person perspective of somebody driving down the road, hardly interesting. Then, suddenly, every person in the cinema with a mobile phone in their pocket get’s a text message, and as hands reach to grab them, eyes leave the screen.

https://www.youtube.com/watch?v=JHixeIr_6BM

Crash.

A ripple of surprise runs through the cinema as the screen now shows the car has violently crashed. The text message (and the screen) show a safety announcement about keeping your eyes on the road when you drive.

Effective?

There is absolutely no doubt in my mind that Volkswagen’s campaign is a sure winner. We weren’t even there and it’s firmly lodged in our brains, so we’re sure the cinema attendees feel much the same. Let’s break down the details of the campaign to see why it works so well.

Shock Factor

When it comes to the shock factor implicit in a road safety campaign, it’s been a while since even I have seen it handled so spectacularly. The setting of the cinema means that the sound and visual components are all-encompassing, bringing everybody into the experience even if they are without a phone. For those with phones, the campaign is yet more powerful, as their simple actions are immediately linked to something of such consequence.

Mysterious Technology

Even in the world we live in today, there are some instances where technology can still feel a little mysterious. Certainly, the close-range mobile broadcasting device that sent out the text message is what made the Eyes On The Road stunt work so well from a guerrilla marketing perspective. But to the people in the cinema it is an unknown technology entity, a machine that has impossibly targeted them where they are now, to deliver a powerful message. The mystery of the text, and the predicted behavior of those who looked at their phones, are what make people really think about the message behind this campaign.

And yes, without the text the campaign means nothing, but with it the entire thing is a seamless multi-medium message. Talk about clever.

A Brand Sells Nothing

Yes, this is an campaign produced by Volkswagen, but at no point are any safety related features of Volkswagen vehicles mentioned, nor is the company seemingly linked to the campaign in any way beyond the trademarked font, and of course their brand logo. This is what it’s a smart move from Volkswagen, they get good publicity for their brand not because their vehicles are better or worse, but because they care about drivers and how best to prevent them from making mistakes on the road.

Coca-Cola Inserts Slurping Movie-Goers Into Films To Get Them To Keep Quiet

It is always better to show it than to say it.

I’m not talking about love, even though the statement is obviously applicable. I’m talking about advertising. For decades, brands and advertising agencies and media outlets made a killing out of creating ads that live on visuals rather than copies. There’s that little boy who suddenly shaved his head because he wanted to give it to his sister who was going through chemo. There is that rebel in track suit who smashed all PCs to reveal the new Apple. There is that little boy dressed in a Darth Vader costume who thought he finally got “the force” courtesy of a Volkswagen.

Visuals bring home the point but there is something better and that is to make your audience experience the  message. This has been the heart of guerrilla marketing, the ability to make the market the subject of the message.

Respecting Art

It is pretty difficult for many to look at films as art because it has long established itself as a commercial venture. It is but natural for it to attract people who don’t “really know how to respect art”. That is why many don’t observe proper etiquette when watching a movie. They “forget” to put their phones on silent, they talk and talk loud, they eat loudly and drink loudly, and they do other things that spoil it for others who actually want to watch and absorb as much as they can from the movie.

Many cinemas have launched their own campaign to remind these people that such practices are disrespectful. Some of it are good and effective but this is the first one that truly puts the audience in the situation AND THEN lets them watch it.

Set Up

People were invited to watch a special screening. As they wait, one portion of the wall had a green screen. A camera was secretly filming the green screen. People who stood in front of it where edited into a movie love scene. Their faces, in the act of drinking, eating or making phone calls were edited into the scene.

You can just imagine how hilarious it was.

https://www.youtube.com/watch?v=zy9RpsUYyq8

What Matters…

The important thing is that it delivered the message effectively because the audience became a part of the message.

Now if we could just figure out how to do this in every movie house….

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