Viral Marketing

A Young Valet Gets An Unexpected Surpise

A Young Valet Gets An Unexpected Surpise

Volvo Trucks have kept us on our toes in the last year with their innovative and interesting video campaigns that have covered everything from Jean-Claude Van Damme doing the splits between two trucks, to a hamster driving a truck out of a quarry, and just about everything in between. In each of the videos Volvo Trucks have brought one aspect of the truck’s construction into focus, like the ... »

11-Year-Old Dubstep Girl Could Be The Next Youtube Dance Sensation

11-Year-Old Dubstep Girl Could Be The Next Youtube Dance Sensation

This past week a 11-year-old girl by the name of Adilyn Malcom or “Audacious Adi” as seen on YouTube has taken the internet by storm. We’ve all seen these recent dance videos of people doing their dance routines to Nicki Minaj addictive song anaconda, and perhaps it’s the next Gangnam Style viral meme. Meet Adi, an 11-year-old motocross girl who has never taking a dance cla... »

[INFOGRAPHIC] The Recipe For Going Viral

[INFOGRAPHIC] The Recipe For Going Viral

It isn’t easy to predict what marketing strategies will produce viral content. To be sure, we’ve seen some blundering attempts recently, but take heart: There are some consistent elements in successful campaigns that your brand can follow. If you’re looking to see viral success, it’s important to consider a couple things such as: making sure it’s easily shareable, focusing on eli... »

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

Nothing is worse than losing something on your flight. Trying to locate a lost item often times seems impossible! That’s why KLM decided to do something about it, in a very unique and adorable way. At the Amsterdam Airport Schiphol, KLM is on a mission to reunite lost items with their owner. Often times, it’s almost impossible to return the item as a lot of items don’t have any i... »

Hypnotist Performs Time Travel Experiments in IKEA

Hypnotist Performs Time Travel Experiments in IKEA

It is often very challenging for established companies to make a noticeable impact with their advertising that both inspires their existing audience and encourages more people to choose their products. This is especially true for a company like IKEA, which releases a large number, and variety, of different commercial material every year. So, it makes sense that IKEA wanted to do something differen... »

FartBombs: Add Fart Sounds To YouTube Videos For Good

FartBombs: Add Fart Sounds To YouTube Videos For Good

What is it about puerile jokes that always brings out a shocked little giggle from within us? It doesn’t seem to matter how old we are, a well-placed fart joke will always illicit a laugh, whether it’s hearty and loud, or embarrassed and controlled. The combination of shock and simple humor doesn’t just entertain, it also has the ability to be used for good, which is exactly what... »

What’s The Deal With The ALS Ice Bucket Challenge?

What’s The Deal With The ALS Ice Bucket Challenge?

By now, if you haven’t heard of the ALS Ice Bucket Challenge we’re going to have to assume you’ve been living under either a literal or metaphorical rock recently. This social media craze, which has been sweeping the internet in an icy blitz since around the middle of July, has seen everyone from your neighbor to famous faces dousing themselves in ice water… But for what? T... »

Artist Weaves Thread Into Her Own Hand For Women Everywhere

Artist Weaves Thread Into Her Own Hand For Women Everywhere

As women, we are constantly looked upon to fulfill multiple roles. We are mothers. We are wives. We are caretakers. We are housekeepers.  We are the gatekeepers of our families. The list goes on and on.  We are expected to fulfill all of these responsibilities simultaneously with ease and grace. If we fail, it is deduced that we must not have given sufficient effort to get it achieved. If we work ... »

Couples Dance Nude To Promote National Nude Day and VH1’s “Dating Naked”

Couples Dance Nude To Promote National Nude Day and VH1’s “Dating Naked”

As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, in collaboration wit... »

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm later that day. The vi... »

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