Viral Marketing

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

KLM’s Dedicated Canine Lost & Found Service Is The Cutest Thing Ever

Nothing is worse than losing something on your flight. Trying to locate a lost item often times seems impossible! That’s why KLM decided to do something about it, in a very unique and adorable way. At the Amsterdam Airport Schiphol, KLM is on a mission to reunite lost items with their owner. Often times, it’s almost impossible to return the item as a lot of items don’t have any i... »

Hypnotist Performs Time Travel Experiments in IKEA

Hypnotist Performs Time Travel Experiments in IKEA

It is often very challenging for established companies to make a noticeable impact with their advertising that both inspires their existing audience and encourages more people to choose their products. This is especially true for a company like IKEA, which releases a large number, and variety, of different commercial material every year. So, it makes sense that IKEA wanted to do something differen... »

FartBombs: Add Fart Sounds To YouTube Videos For Good

FartBombs: Add Fart Sounds To YouTube Videos For Good

What is it about puerile jokes that always brings out a shocked little giggle from within us? It doesn’t seem to matter how old we are, a well-placed fart joke will always illicit a laugh, whether it’s hearty and loud, or embarrassed and controlled. The combination of shock and simple humor doesn’t just entertain, it also has the ability to be used for good, which is exactly what... »

What’s The Deal With The ALS Ice Bucket Challenge?

What’s The Deal With The ALS Ice Bucket Challenge?

By now, if you haven’t heard of the ALS Ice Bucket Challenge we’re going to have to assume you’ve been living under either a literal or metaphorical rock recently. This social media craze, which has been sweeping the internet in an icy blitz since around the middle of July, has seen everyone from your neighbor to famous faces dousing themselves in ice water… But for what? T... »

Artist Weaves Thread Into Her Own Hand For Women Everywhere

Artist Weaves Thread Into Her Own Hand For Women Everywhere

As women, we are constantly looked upon to fulfill multiple roles. We are mothers. We are wives. We are caretakers. We are housekeepers.  We are the gatekeepers of our families. The list goes on and on.  We are expected to fulfill all of these responsibilities simultaneously with ease and grace. If we fail, it is deduced that we must not have given sufficient effort to get it achieved. If we work ... »

Couples Dance Nude To Promote National Nude Day and VH1’s “Dating Naked”

Couples Dance Nude To Promote National Nude Day and VH1’s “Dating Naked”

As you’ve likely noticed from any advertising you’ve ever seen, nakedness in our society (particularly in the advertising world) is almost always used in a sexual way. We’re loathe to quote such a cliche, but the adage of “Sex Sells” remains, and this seems unlikely to change. So, how refreshed we were to see this stunt from the folks at Mistress, in collaboration wit... »

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm later that day. The vi... »

Man Covers Body In Bees To Help Promote His Honey Business

Man Covers Body In Bees To Help Promote His Honey Business

Talk about dedication to your product! A Chinese man named She Ping, who works as both a beekeeper and a honey merchant has covered his entire body with around 460,000 bees in an attempt to bring more (excuse the pun) buzz to his honey. He didn’t break any records, the media reported largely on the fact that he covered his body in bees, and not on the fact that he was sprucing his honey and ... »

The Shocking Dark Side of the World Cup That Few People See

The Shocking Dark Side of the World Cup That Few People See

Brussels, 25 June 2014 – The whole world has its eyes on Brazil. On television, via the internet and on big screens erected in squares, parks and stadiums  around the world. All against a backdrop of colourful, jubilant people. The word “Brazil” evokes images of happy, smiling people, dancing away under a never-ending summer sun. And more recently, of course, the word has become synonymous with fo... »

The GranataPet #SnackBall Encourages Canine Fitness

The GranataPet #SnackBall Encourages Canine Fitness

At some point everybody knew that our society’s obsession with fitness was going to translate over to our nearest and dearest in the animal kingdom. After all, we’ve already got dogs dressing up as people, and having salon treatments, so why not get them into shape as well? This is the fabric of GranataPat’s new campaign, called SnackBall. The Campaign In this tech-friendly campa... »

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