Viral Marketing

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

Bear Naked Partners With Devin Supertramp To Bring You Urban Slip And Slide in San Francisco

What better way to beat the summer heat than with a huge slip and slide? A couple weeks ago, Bear Naked partnered with Youtube sensation, Devin Supertramp to bring you “Urban Slip and Slide”, an exciting marketing campaign hosted in Potrero hill off 17th street in San Francisco. Setup for the event took place early in the morning on June 21st and ended around 5pm later that day. The vi... »

Man Covers Body In Bees To Help Promote His Honey Business

Man Covers Body In Bees To Help Promote His Honey Business

Talk about dedication to your product! A Chinese man named She Ping, who works as both a beekeeper and a honey merchant has covered his entire body with around 460,000 bees in an attempt to bring more (excuse the pun) buzz to his honey. He didn’t break any records, the media reported largely on the fact that he covered his body in bees, and not on the fact that he was sprucing his honey and ... »

The Shocking Dark Side of the World Cup That Few People See

The Shocking Dark Side of the World Cup That Few People See

Brussels, 25 June 2014 – The whole world has its eyes on Brazil. On television, via the internet and on big screens erected in squares, parks and stadiums  around the world. All against a backdrop of colourful, jubilant people. The word “Brazil” evokes images of happy, smiling people, dancing away under a never-ending summer sun. And more recently, of course, the word has become synonymous with fo... »

The GranataPet #SnackBall Encourages Canine Fitness

The GranataPet #SnackBall Encourages Canine Fitness

At some point everybody knew that our society’s obsession with fitness was going to translate over to our nearest and dearest in the animal kingdom. After all, we’ve already got dogs dressing up as people, and having salon treatments, so why not get them into shape as well? This is the fabric of GranataPat’s new campaign, called SnackBall. The Campaign In this tech-friendly campa... »

HelloFlo’s First Moon Party Is The Most Awkward Ad. Period.

HelloFlo’s First Moon Party Is The Most Awkward Ad. Period.

With a business as unusual as organizing monthly period plans, and sending out care packages to women and girls having their period, it isn’t surprising that the HelloFlo has some equally unusual advertising ideas. A little way off our traditional frame of mind, HelloFlo’s First Moon Party isn’t exactly guerrilla marketing, but it is very creative, and with more than 17 million h... »

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

Coca-Cola Creates The Ultimate Freshman Student Icebreaker

The first day of school is always hard. Feeling alone, separated and lonely. It’s a time where you’re not sure where you fit and are eager to make some new friends! Enter Coca-Cola’s ‘Friendly Twist’, a refrigerator full of cold bottles of Coca-Cola with a very unique cap. The cap cannot be opened by itself. The cap can only be opened when paired with another bottle c... »

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

‘Game of Thrones’ Dragon Easter Egg Hatches in Google Maps

Google has been known to add fun little easter eggs sprinkled throughout the web. In fact, there is a whole Wikipedia page dedicated to Google Easter Eggs. Recently, Google honored fantasy TV series, “Game of Thrones”, with their latest easter egg that can be found in Google Maps. When someone uses Google Maps to search direction from Snowdon (the highest mountain in Wales) to Brecon B... »

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

Domino’s Pizza Puts An End To Delivery FAILS with #SteadyPizza

We’ve all seen those food advertisements that make the fast food look amazing, then upon arrival, it looks completely different. Domino’s Pizza is no different in this regard, except that the acknowledge the problem. Domino’s Pizza is pretty active on social media. Thousands of users send in photos of Domino’s Pizza delivery fails in which the pizza is horribly crushed in t... »

If Superman Had A GoPro

If Superman Had A GoPro

GoPro is known for their amazing videos of extreme sports; however, the clever folks at Corridor Digital decided to create a really awesome spin-off. What if Superman had a GoPro camera? Well in this fun viral video, they decided to give viewers a POV perspective of what it would be like to be Superman. A truly amazing viral video that received over 13 million views on YouTube. Keep on rocking you... »

Bear Naked Presents Human Bowling

Bear Naked Presents Human Bowling

There is always an inherent desire for us to elevate our experiences, to magnify it and supersize it. That principle has been used by many businesses in the past. Fastfood chains have, in fact, used this as he basic sales tactic. Order french fries and you are most likely going to be offered to add a dollar more to supersize it. Order a burger and they will offer to add soda and their dessert for ... »

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