Viral Marketing

McDonalds Pranks Drive Through Customers In Austria #AprilFools

McDonalds Pranks Drive Through Customers In Austria #AprilFools

What better time to do a little prankvertising than April Fools? McDonald’s hired DDB Tribal to bring you this amazing prank campaign. Imagine driving up expecting to be handed a hamburger only to be greeted by an opera singer or a professional wrestler. Watch as these unsuspecting burger patrons get more than what they asked for. Credits Advertising Agency: DDB Tribal, Vienna, Austria Chief... »

What Can Old Spice Teach Us About Effective Marketing?

What Can Old Spice Teach Us About Effective Marketing?

What can Old Spice teach us about effective marketing? Actually, a whole lot as their ‘the man your man could smell like’ campaign commercial revolutionized their brand and their bottom line. If you think that the commercial itself was clever enough, you are actually not all that wrong but what was is about the commercial that make it great? Let’s explore to figure it out. What makes for a success... »

Coca-Cola Creates Virtual Vending Machine for Couples Only

Coca-Cola Creates Virtual Vending Machine for Couples Only

If Valentine’s day doesn’t already make singles feel lonely, this does. This past Valentine’s day, Coca-Cola created a very unique vending machine that only appeared for couples. The team embedded a sensor into wall that detected if couples were talking by. If a couple walked by, a projection would display a very magical vending machine. The vending machine would appear and ask t... »

Why Are We so Hooked on Prankvertising?

Why Are We so Hooked on Prankvertising?

2013 was truly the year of prankvertising, and the trend has bled into 2014. Promoting movies, soft drinks, airlines, smartphones, beer and even phone books, brands have entertained millions of online video viewers with prankvertising efforts. Branded prank videos have flooded the Internet as companies scrambled to capitalize on this viral trend. So why aren’t we bored? Why are we so hooked on pra... »

Old Spice’s Latest Viral Video: Get Shaved in the Face

Old Spice’s Latest Viral Video: Get Shaved in the Face

Old Spice has certain moved away from being your father’s deodorant brand to one of the most hilarious viral video and cool deodorant brands. Ever since they changed the image of the typical Old Spice man from something an old nautical sailor would use to a ripped and jacked african american man, they’ve been turning heads. SEE ALSO: Smell Like a Man, Man – Old Spice Goes Viral Targeti... »

Coca-cola Zero Pranks Strangers by Adding Zero

Coca-cola Zero Pranks Strangers by Adding Zero

There you are, just spending a lazy afternoon fishing with your friend. Nothing out of the ordinary, just a couple of people also enjoying the day. All of a sudden, 54 people show up out of the blue cheering you on and encouraging you catch the biggest fish! On March 3rd, that’s just what the creative folks over at Coca-Cola did to promote Coke Zero in their “Just Add Zero” marke... »

Are Viral Marketing Tactics the Right Choice for My Small Business?

Are Viral Marketing Tactics the Right Choice for My Small Business?

When it comes to promoting your products or services, viral marketing can quickly fall into the ‘unknown’ for small business owners and marketers. But these could just complement your new or existing strategy, especially for brands just starting out with a shoestring budget. We have compiled the questions every small business should ask themselves before jumping onto the viral marketing scene… Do ... »

Hilarious Street Prank Brings Strangers in for Unique First Date

Hilarious Street Prank Brings Strangers in for Unique First Date

Stuart Edge is a movie maker, musician, magician and a mormon. He is also widely known for his viral video pranks in which he does everything from trying to get a date using Siri to giving strangers compliments. In his latest prank, Stuart pulls strangers off the beach boardwalk into a funny first date. SEE ALSO: Push The Red Button To Add Drama Flash Mob by TNT Benelux Stuart and his team stand i... »

HUVr Recreates The Hoverboard In Elaborate Viral Marketing Video

HUVr Recreates The Hoverboard In Elaborate Viral Marketing Video

Have you ever wanted one of those classic hoverboards from the 1989 film “Back to the Future Par II”? Well now you can ! Or at least that’s what a company called HUVr is promising. The flying skateboard was something only dreamt up in film but has now made it’s way into this elaborate video. A company known as HUVr has quite the elaborate website and demonstration videos th... »

NASCAR Driver Jeff Gordon Flees from Cops in Latest Test Drive Prank

NASCAR Driver Jeff Gordon Flees from Cops in Latest Test Drive Prank

Several months ago, professional NASCAR driver Jeff Gordon took an unsuspecting car salesman for a wild test drive. The prank was part of a viral marketing campaign for Pepsi MAX called ‘test drive’. That video was published back in March 2013 and has since received over 40 million views just on YouTube alone. SEE ALSO: NASCAR Driver Jeff Gordon Takes Car Salesman for Wild Ride in Peps... »

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