Perrier’s Secret Place Campaign: An Exclusively Delightful Digital Experience
April 2, 2013 by Ryan Lum - 0 commentsThe other day I received a very mysterious black box labeled "Perrier: Secret Place." I didn't have the slightest clue what might be inside and was delighted what came next. ... Read More
Tarantinoesque Music Video Helps Vodka Brand Get 10 Million Views
April 1, 2013 by Xath Cruz - 0 commentsThere are things that never fail to sell - violence and sex. The latest MTV of Biting Elbows made use of the first one through Quentin Tarantino-esque MTV complete with splattering, spraying,... Read More
NASCAR Driver Jeff Gordon Takes Car Salesman for Wild Ride in Pepsi Ad
March 21, 2013 by Ryan Lum - 3 commentsJeff Gordon, a professional race car driver, decided to play a little prank on an unsuspecting car salesman for what hopes to be a viral advertisement for Pepsi. In a new Pepsi spot, Gordon... Read More
Nivea Creates The Ultimate Stress Test
February 20, 2013 by Ryan Lum - 1 commentTo launch the new Stress Protect Deo, NIVEA made a stress test. The candidates were lured to the airport by their friends and were called out to be a suspect of a crime. As the candidate waiting... Read More
[Behind The Scenes] Those Who Didn’t Unlock the 007 In Them
February 5, 2013 by Ryan Lum - 2 commentsRemember Coca Cola Zero's "Unlock the 007 in you. You have 70 seconds!" stunt? Well, it's time to take a little behind-the-scenes look of all that just didn't have any 007 in them *no pun... Read More
Retractable Ski Boots Sponsored by Hertz
January 31, 2013 by Xath Cruz - 0 commentsHertz created (sort of) created a product, retractable ski boots. By all accounts, it's a good, maybe even a great, idea. It saves space and makes it easier to travel with it around. The... Read More
The Keys to Successful Viral Video Marketing
January 18, 2013 by Aaron Warnock - 2 commentsCreating viral content is easy, but getting it to go viral is very difficult. The results are so unpredictable, which is why so many viral videos go viral by accident. Many companies have created... Read More
Why Lynx’s Sequel to Axe’s Viral Hit, ‘Wash Your Balls’, Failed
January 16, 2013 by Ryan Lum - 6 commentsBack in 2010, Axe released a video that racked up over 3 million views. It received the most buzz of any viral video advertisement that year. The "Wash Your Balls" video was a fake infomercial... Read More
[VIRAL] How Two Sisters Used Facebook to Get a Puppy
January 15, 2013 by Ryan Lum - 10 commentsSometimes all it takes is a simple idea for something to go viral. Here is a story of two girls trying to get their father, Ryan Cordell, to buy them a puppy. “Hi, We’re two sisters and we... Read More
7 Viral Marketing Tools You Might Not Know About
January 15, 2013 by Contributor - 6 commentsViral marketing has become a popular buzzword in the era of YouTube videos and social networking. It has also become the desirable object of businesses looking to capitalize on the benefits... Read More
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