Wondering how to make customers keep coming back to you for products or services? You are not alone! Most businesses think hard about retaining their customers for as long as they can. But it’s quite difficult, especially because of cut-throat competition.
Customers have not only become brand conscious but they are looking for products that are high in quality, durability and performance. Thus, maintaining customer loyalty has become a challenge for every business organization. Here are ten creative tips to make your customers’ approach you to buy the products:
1) Create A Buzz – Viral Marketing
Spread a word about your brand name or products through social media. Write newsletters, articles and press releases that will inform users about your services and post it on different forums. It will create a buzz about your brand and people will know that yours is reputable company and that they can conduct business with you.
2) Give Away Something
You can offer some giveaways such as pens, calendars, and bottles to your customers on special occasions such as Thanksgiving, Christmas, and New Year’s Eve. It will not only attract consumers but also encourage them to buy the products from you every time.
You can even imprint your company name on these giveaways and distribute it to your customers at stores or trade shows. It will promote your brand name, attract potential customers and help in retaining existing customers.
3) A Good Story
Research conducted on the brain shows that people remember things better when it is represented in the form of a storyline. Whenever you are advertising a product – whether its online videos, TV commercial or case studies – try to weave facts and information about your products into a storyline.
Very often we come across people who say that a representative of a company was impolite, callous and not helpful. Word of mouth spreads very fast and it does not take people long to steer away from a company which is unfriendly towards it customers. So, revamp your customer service — train them to be polite and have thorough knowledge about the products. The key should be to serve the customers in an efficient manner.
If you have offline stores or physical stores, then you can enhance your customer base by opening online stores as well. People who don’t have time to come to your store will prefer buying products from you through online mode.
Most business owners are afraid of offering guarantee on their products to the customers. However, if your products or services are great, then there should not be any reason for not giving guarantee on products. The reason is your customers will feel confident about buying products from you and it will also set your business apart from others.
The main thing is to give your customers some reasons to choose you and then watch how they will come knocking on your door to place orders over and over again.