Perhaps it’s a new trend. Surprise test-drive guerrilla advertising. The recipe? Get an unsuspecting person to get into a car and drive like a madman. This campaign reminds me of the when NASCAR driver, Jeff Gordon, took an unsuspecting car salesman for a test-drive for a viral pepsi advertisement video.
Here we have an unsuspecting actress that thought she was on set for a new advertisement video. Little did she know, Â she’d be the the star of the video sooner than expected. With the help from Happiness Brussels, Toyota released this great video of an off-road test drive in the center of one of Belgiumâ€™s largest cities, Ghent. They hired an actress that was told she would be there to record a normal testimonial of a test drive with a RAV4.Â What she didnâ€™t know was that this test drive was not like all others.
So, what do you all think of this campaign? Let us know by commenting below!