‘Bald Barbie’ Facebook Campaign Gains Momentum

‘Bald Barbie’ Facebook Campaign Gains Momentum
171 Shares Twitter 35 Facebook 36 Google+ 10 Pin It Share 79 LinkedIn 11 StumbleUpon 0 171 Flares ×

Bald Barbie Facebook Campaign Gains Momentum Guerrilla Marketing Photo

A new Facebook page, “Beautiful and Bald Barbie! Let’s see if we can get it made,” was launched 3 weeks ago by two friends who are set out to petition Mattel to create a bald Barbie doll. The campaign hopes to show that girls who’ve lost their hair due to cancer treatments are still beautiful.

The Facebook page mentions,

“We would like to see a Beautiful and Bald Barbie made to help young girls who suffer from hair loss due to cancer treatments, Alopecia or Trichotillomania . Also, for young girls who are having trouble coping with their mother’s hair loss from chemo. Many children have some difficulty accepting their mother, sister, aunt, grandparent or friend going from a long haired to a bald.

Accessories such as scarves and hats could be included. This would be a great coping mechanism for young girls dealing with hair loss themselves or a loved one. We would love to see a portion of proceeds go to childhood cancer research and treatment. Let’s get Mattell’s attention!”

Since the Facebook campaign launch, the page has over 60k likes and over 4.4k people talking about it. The page has been getting hundreds of ‘likes’ a minute, so needless to say.. it has gone viral!

You can visit the Facebook page here: https://www.facebook.com/BeautifulandBaldBarbie

171 Shares Twitter 35 Facebook 36 Google+ 10 Pin It Share 79 LinkedIn 11 StumbleUpon 0 171 Flares ×
Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+