Remember Coca Cola Zero’s “Unlock the 007 in you. You have 70 seconds!” stunt? Well, it’s time to take a little behind-the-scenes look of all that just didn’t have any 007 in them *no pun intended*.
The Coca Cola Zero “Unlock the 007 in you” campaign was a fun campaign to promote the new 007 movie, Skyfall. It involved getting people to run through a maze of obstacles in less than 70 seconds. You can see the original video above.
From the campaign video it appears to be an easy challenge; however, as seen in this behind-the-scenes video, we can see that there were actually a couple people who just didn’t make the cut!
Creative Guerrilla Marketing was founded in 2009, as a weblog dedicated to Guerrilla Marketing ( or Guerilla Marketing, Guerilla Marketing, Gorilla Marketing ), Viral Marketing ( Viral Advertising, Viral Videos ), Ambient Advertising, Outdoor Advertising, and general Advertising and Marketing Campaign Examples.