[Behind The Scenes] Those Who Didn’t Unlock the 007 In Them

February 5, 2013 by Ryan Lum - 2 comments

Remember Coca Cola Zero’s “Unlock the 007 in you. You have 70 seconds!” stunt? Well, it’s time to take a little behind-the-scenes look of all that just didn’t have any 007 in them *no pun intended*.

The Coca Cola Zero “Unlock the 007 in you” campaign was a fun campaign to promote the new 007 movie, Skyfall. It involved getting people to run through a maze of obstacles in less than 70 seconds. You can see the original video above.

From the campaign video it appears to be an easy challenge; however, as seen in this behind-the-scenes video, we can see that there were actually a couple people who just didn’t make the cut!

Unlock the 007 In Your Behind The Scenes Video