[Behind The Scenes] Those Who Didn’t Unlock the 007 In Them

[Behind The Scenes] Those Who Didn’t Unlock the 007 In Them

Remember Coca Cola Zero’s “Unlock the 007 in you. You have 70 seconds!” stunt? Well, it’s time to take a little behind-the-scenes look of all that just didn’t have any 007 in them *no pun intended*.

The Coca Cola Zero “Unlock the 007 in you” campaign was a fun campaign to promote the new 007 movie, Skyfall. It involved getting people to run through a maze of obstacles in less than 70 seconds. You can see the original video above.

From the campaign video it appears to be an easy challenge; however, as seen in this behind-the-scenes video, we can see that there were actually a couple people who just didn’t make the cut!

Unlock the 007 In Your Behind The Scenes Video

Ryan Lum is the founder and editor of Creative Guerrilla Marketing. He is passionate about creative marketing, social media and design. Connect with him on LinkedIn,Twitter or Google+