Boosting Brand Visibility With Promotional Giveaway Items

Why is brand visibility important for your business? The answer is simple – good brand visibility signifies the ability of your products/services to attract the attention of your target audience. Since we live in a world dominated by cutthroat competition, superior brand visibility will determine how well your business survives in the industry.

There are so many ways to ensure that your brand receives distinct visibility that sets it apart from others. One way is to make sure that your business has excellent visibility on social media sites such as Twitter and Facebook. Another way is to constantly inject funds into product research so that your offering evolves and gets converted into the very best. Of course if you are a recent startup, you will find it difficult to release funds for research on a regular basis.

Let us take the example of a business in downtown Albuquerque, which had a tricky time getting their retail store noticed. They tried all the tricks in the book – from TV and radio ads to expensive billboards. But shoppers failed to turn up. They then turned to promotional merchandise and voilà, their business started to look up. The number of shoppers increased exponentially within a week. So how did they make use of promotional merchandise?

First, they got pens imprinted with their logos and had them given away along with flyers at local malls, the parish church and schools. Then they had t-shirts and backpacks customized and distributed as well. Soon the streets in Albuquerque were filled with people sporting their merchandise. Eventually, the retail store got the rightful visibility it deserved and a lot of faithful customers in the bargain.

So how much do you think this Albuquerque business spent on promotional merchandise to get their business around? Well, the answer will surprise many – their total expenditure on bags, pens and t-shirts amounted to less than thousand dollars. And they were soon earning thousands of dollars in sales every day. Since promotional items are available in bulk for very cheap, the Return on Investment (ROI) is always very high.

It’s a rewarding experience to see your logo imprinted on quality items!

Personalizing giveaway items is definitely a pleasurable experience. You get to interact with designers and marketing personnel representing the promotional product site – and they definitely know how to get their products customized to meet your branding requirements! Let’s take the example of Rae Hoffman who ordered customized t-shirts and lighters from Promo Direct. She wrote a detailed experience story on her Sugarrae blog.

Just like Rae, thousands of other business owners and representatives spend a portion of their marketing budget on giveaways. And they gain good brand visibility from them.

Giveaways – You’ll be spoilt for choice with the variety on offer!

A site like Promo Direct has thousands of giveaways arranged in easy-to-understand categories. From Apparel and Bags to Office Stationery and Writing Tools, there is a lot of offer. When you decide to go for giveaways, there are a couple of things that you should keep in mind:

  1. The imprint area of the product should offer maximum visibility area for your logo so that your giveaways get noticed wherever it is used.
  2. Your giveaway should have a color that matches your branding requirements. The color you choose should keep your logo in focus. You can get in touch with the customer care and they will help you choose an ideal item better.
  3. Your giveaway must be practical in nature and long-lasting to ensure that they last for years. Everybody loves receiving freebies and they will continue using your giveaways, giving you quality visibility over the years.

Hope this article helps you choose promotional items as your ambassadors of your marketing campaign. All the best!

Written by Gary Taylr

Gary Taylr is a marketing consultant and works with the creative team at Promo Direct to boost sales. He is a regular participant in discussions related to business and marketing. He loves exchanging ideas and connecting with like-minded people. Gary can be followed on Google+ and Twitter.


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